Content Team

L'ABM est souvent présenté comme étant l'avenir du marketing B2B, mais les interprétations de ce que signifie réellement l'ABM varient énormément.

Forrester a présenté une approche Crawl-Walk-Run pour abandonner les MQLs et adopter le marketing basé sur les opportunités lors du B2B Summit 2022. Découvrez ce que cela signifie pour vous.

Au Forrester B2B Summit 2022, nous avons appris pourquoi le marketing basé sur les opportunités est une stratégie marketing B2B efficace. Est-il temps de dire au revoir aux MQLs et d'utiliser l'ABM?

At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?

In light of the new Apple features that let users control and watch the use of their data, we took a deep dive into these apple features to figure out what this means for us digital marketers.

With the goal of striking the balance between centralization and localization, Trend Micro teamed up with LeadFabric to execute a suite of localized digital campaign services.

Part3: ABM, or account-based marketing, may be a best B2B marketing solution when third-party cookies are phased out. Account selection, avoiding ABM pitfalls and choosing the right technology are key

Part 2 of 3: Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.

Part 1 of 3: An in-depth explanation on what cookies are, why third-party cookies are being phased out, and how digital marketers can adapt to this major change.

Read how Irdeto successfully implements a buyer-centric strategy, powered by marketing automation, with the help of LeadFabric.

In samenwerking met LeadFabric past Telenet marketing automation, conversational marketing en content automation toe om zijn B2B-marketingstrategie te verbeteren.

Suite à la participation de LeadFabric à l'évènement RIM en France, voici quelques chiffres clés et constats sur la leadgen en ventes et marketing B2B.

In collaboration with LeadFabric, leading telecommunications company Telenet applies marketing automation, conversational marketing and content automation to enhance its overall B2B marketing strategy

Learn all about the features, functionalities, and overall value that Marketing Automation can provide to you and your organization.

So you think you know B2B Marketing? Learn what the leaders have to say about how the world of B2B has evolved, and where there is to go from here.

Review our year with us! Here's our lockdown in numbers -- from revenue growth and new hires to kilometers traveled and minutes spent on Zoom.

Communiqué de Presse: LeadFabric devient le premier partenaire Drift Premium en Europe

LeadFabric becomes the first Drift Premium Partner in Europe

In order to get to your destination, you need to drive a car. But you always will need to proof that you are competent to drive. LeadFabric is helping to drive your digital marketing transformation.