Content Team

  • L’ABM : l'énigme one-size-fits-all

    L’ABM : l'énigme one-size-fits-all

    L'ABM est souvent présenté comme étant l'avenir du marketing B2B, mais les interprétations de ce que signifie réellement l'ABM varient énormément.

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  • Une approche Crawl-Walk-Run du marketing basé sur les opportunités

    Une approche Crawl-Walk-Run du marketing basé sur les opportunités

    Forrester a présenté une approche Crawl-Walk-Run pour abandonner les MQLs et adopter le marketing basé sur les opportunités lors du B2B Summit 2022. Découvrez ce que cela signifie pour vous.

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  • Au revoir aux MQLs, bonjour aux opportunités

    Au revoir aux MQLs, bonjour aux opportunités

    Au Forrester B2B Summit 2022, nous avons appris pourquoi le marketing basé sur les opportunités est une stratégie marketing B2B efficace. Est-il temps de dire au revoir aux MQLs et d'utiliser l'ABM?

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  • ABMonday: Goodbye MQLs, Hello Opportunities

    ABMonday: Goodbye MQLs, Hello Opportunities

    At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?

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  • As a Marketo Engage marketeer, what can I do to prepare for iOS 15?

    As a Marketo Engage marketeer, what can I do to prepare for iOS 15?

    In light of the new Apple features that let users control and watch the use of their data, we took a deep dive into these apple features to figure out what this means for us digital marketers.

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  • Testimonial - Trend Micro's Approach to Digital Marketing

    Testimonial - Trend Micro's Approach to Digital Marketing

    With the goal of striking the balance between centralization and localization, Trend Micro teamed up with LeadFabric to execute a suite of localized digital campaign services.

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  • ABMonday: Moving toward an account-based future

    ABMonday: Moving toward an account-based future

    Part3: ABM, or account-based marketing, may be a best B2B marketing solution when third-party cookies are phased out. Account selection, avoiding ABM pitfalls and choosing the right technology are key

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  • ABMonday: What will happen when the cookies crumble?

    ABMonday: What will happen when the cookies crumble?

    Part 2 of 3: Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.

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  • ABMonday: Breaking Up With Third-Party Cookies

    ABMonday: Breaking Up With Third-Party Cookies

    Part 1 of 3: An in-depth explanation on what cookies are, why third-party cookies are being phased out, and how digital marketers can adapt to this major change.

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  • Testimonial – Irdeto's new approach to B2B marketing

    Testimonial – Irdeto's new approach to B2B marketing

    Read how Irdeto successfully implements a buyer-centric strategy, powered by marketing automation, with the help of LeadFabric.

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  • Testimonial - Hoe Telenet zijn B2B marketingstrategie verbeterde

    Testimonial - Hoe Telenet zijn B2B marketingstrategie verbeterde

    In samenwerking met LeadFabric past Telenet marketing automation, conversational marketing en content automation toe om zijn B2B-marketingstrategie te verbeteren.

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  • RIM 2021 : le marketing conversationnel, tendance actuelle de la leadgen en B2B

    RIM 2021 : le marketing conversationnel, tendance actuelle de la leadgen en B2B

    Suite à la participation de LeadFabric à l'évènement RIM en France, voici quelques chiffres clés et constats sur la leadgen en ventes et marketing B2B.

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  • Testimonial - How Telenet Enhanced Its B2B Marketing Strategy

    Testimonial - How Telenet Enhanced Its B2B Marketing Strategy

    In collaboration with LeadFabric, leading telecommunications company Telenet applies marketing automation, conversational marketing and content automation to enhance its overall B2B marketing strategy

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  • The Ultimate Guide to Marketing Automation

    The Ultimate Guide to Marketing Automation

    Learn all about the features, functionalities, and overall value that Marketing Automation can provide to you and your organization.

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  • The Shift of B2B Marketing in 2021: The CEOs Weigh In

    The Shift of B2B Marketing in 2021: The CEOs Weigh In

    So you think you know B2B Marketing? Learn what the leaders have to say about how the world of B2B has evolved, and where there is to go from here.

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  • The Fundamentals of ABM

    The Fundamentals of ABM

    What is Account-Based Marketing? What kind of ABM tech is available? What's the difference between ABM and traditional Demand Gen? And how do you actually apply ABM? Read on to find out!

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  • Our Lockdown in Numbers (Infographic 2021)

    Our Lockdown in Numbers (Infographic 2021)

    Review our year with us! Here's our lockdown in numbers -- from revenue growth and new hires to kilometers traveled and minutes spent on Zoom.

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  • Communiqué de Presse: LeadFabric devient le premier partenaire Drift Premium en Europe

    Communiqué de Presse: LeadFabric devient le premier partenaire Drift Premium en Europe

    Communiqué de Presse: LeadFabric devient le premier partenaire Drift Premium en Europe

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  • Press Release: LeadFabric becomes the first Drift Premier Partner in Europe

    Press Release: LeadFabric becomes the first Drift Premier Partner in Europe

    LeadFabric becomes the first Drift Premium Partner in Europe

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  • LeadFabric is an Oracle PartnerNetwork Member

    LeadFabric is an Oracle PartnerNetwork Member

    In order to get to your destination, you need to drive a car. But you always will need to proof that you are competent to drive. LeadFabric is helping to drive your digital marketing transformation.

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