Content Team

  • 2022 Outreach Revenue Innovators - Strategies For Selling to the Modern Buyer

    2022 Outreach Revenue Innovators - Strategies For Selling to the Modern Buyer

    New buying trends have come a long way from the sales cycles and funnels of the past, and our methods and approaches must be adapted to buyers being savvier and wanting more control in the process.

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  • Au revoir aux cookies, bonjour à l'ABM

    Au revoir aux cookies, bonjour à l'ABM

    L’ABM est une solution de marketing B2B efficace lorsque les cookies tiers sont progressivement supprimés. La bonne sélection des comptes et le choix de la bonne technologie sont essentiels.

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  • Que se passe-t-il lorsque les cookies tombent en miettes?

    Que se passe-t-il lorsque les cookies tombent en miettes?

    En savoir plus sur l'impact de la disparition des cookies tiers sur les marketers B2B et les solutions potentielles à envisager de mettre en place pour s'adapter.

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  • Our Takeaways from the 2022 Forrester B2B Summit

    Our Takeaways from the 2022 Forrester B2B Summit

    Find out our key takeaways from the EMEA Forrester B2B Summit 2022 to ensure B2B growth acceleration.

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  • What B2B Marketers Need To Know About Buying Intent Data

    What B2B Marketers Need To Know About Buying Intent Data

    Understanding different types of intent data can be tricky. See the main takeaways on the topic of intent data investments from the EMEA Forrester B2B Summit.

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  • The Insight-Driven Business: Using B2B Analytics To Strategic Advantage

    The Insight-Driven Business: Using B2B Analytics To Strategic Advantage

    Effective marketing is all about analytics. Read on to find out how successful B2B analytics teams effectively drive insights and how to create and insight driven advantage for your business.

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  • Driving Aligned B2B Marketing Transformation

    Driving Aligned B2B Marketing Transformation

    In this blog, we outline key takeaways from Forrester's B2B Summit on the topic of B2B Marketing Transformation Alignment to stay competitive and relevant.

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  • En finir avec les cookies tiers

    En finir avec les cookies tiers

    Une explication détaillée sur ce que sont les cookies, pourquoi les cookies tiers sont progressivement supprimés et comment les marketers peuvent s'adapter à ce changement majeur.

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  • Usights Podcast with Koen De Witte

    Usights Podcast with Koen De Witte

    Podcast recorded by the team at Usights with our Managing Director.

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  • L’ABM : l'énigme one-size-fits-all

    L’ABM : l'énigme one-size-fits-all

    L'ABM est souvent présenté comme étant l'avenir du marketing B2B, mais les interprétations de ce que signifie réellement l'ABM varient énormément.

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  • Une approche Crawl-Walk-Run du marketing basé sur les opportunités

    Une approche Crawl-Walk-Run du marketing basé sur les opportunités

    Forrester a présenté une approche Crawl-Walk-Run pour abandonner les MQLs et adopter le marketing basé sur les opportunités lors du B2B Summit 2022. Découvrez ce que cela signifie pour vous.

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  • Au revoir aux MQLs, bonjour aux opportunités

    Au revoir aux MQLs, bonjour aux opportunités

    Au Forrester B2B Summit 2022, nous avons appris pourquoi le marketing basé sur les opportunités est une stratégie marketing B2B efficace. Est-il temps de dire au revoir aux MQLs et d'utiliser l'ABM?

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  • Goodbye MQLs, Hello Opportunities

    Goodbye MQLs, Hello Opportunities

    At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?

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  • As a Marketo Engage marketeer, what can I do to prepare for iOS 15?

    As a Marketo Engage marketeer, what can I do to prepare for iOS 15?

    In light of the new Apple features that let users control and watch the use of their data, we took a deep dive into these apple features to figure out what this means for us digital marketers.

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  • Testimonial - Trend Micro's Approach to Digital Marketing

    Testimonial - Trend Micro's Approach to Digital Marketing

    With the goal of striking the balance between centralization and localization, Trend Micro teamed up with LeadFabric to execute a suite of localized digital campaign services.

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  • Moving toward an account-based future

    Moving toward an account-based future

    Part3: ABM, or account-based marketing, may be a best B2B marketing solution when third-party cookies are phased out. Account selection, avoiding ABM pitfalls and choosing the right technology are key

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  • What will happen when the cookies crumble?

    What will happen when the cookies crumble?

    Part 2 of 3: Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.

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  • Breaking Up With Third-Party Cookies

    Breaking Up With Third-Party Cookies

    Part 1 of 3: An in-depth explanation on what cookies are, why third-party cookies are being phased out, and how digital marketers can adapt to this major change.

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  • Testimonial – Irdeto's new approach to B2B marketing

    Testimonial – Irdeto's new approach to B2B marketing

    Read how Irdeto successfully implements a buyer-centric strategy, powered by marketing automation, with the help of LeadFabric.

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  • Testimonial - Hoe Telenet zijn B2B marketingstrategie verbeterde

    Testimonial - Hoe Telenet zijn B2B marketingstrategie verbeterde

    In samenwerking met LeadFabric past Telenet marketing automation, conversational marketing en content automation toe om zijn B2B-marketingstrategie te verbeteren.

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