Content Team

  • Recording: Start web chat, grow leads

    Recording: Start web chat, grow leads

    Recording of our webinar from 2nd April. Hear Jason Cappiello from Kanthal, a world leading brand in the area of industrial heating technology, share how they revolutionized their marketing processes

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  • Upcoming: Start web chat, grow leads

    Upcoming: Start web chat, grow leads

    Join our webinar to hear how Kanthal introduced chatbots to reap 22% conversion rate in only 2 months.

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  • The hidden treasure trove in B2B marketing

    The hidden treasure trove in B2B marketing

    According to research contact data decays by a whopping 30%! every year. The solution to this challenges is within reach.

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  • De onontgonnen schatkamer van elke B2B marketer

    De onontgonnen schatkamer van elke B2B marketer

    Volgens onderzoek van Informatica veroudert ongeveer 30% van uw database elk jaar. 30%! Dat is best veel.

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  • De koper heeft alle macht

    De koper heeft alle macht

    De koper vandaag heeft alle macht. Sinds het internet en Google is het sales proces helemaal gewijzigd.

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  • Conversational ABM (Account Based Marketing)

    Conversational ABM (Account Based Marketing)

    Conversational ABM is an approach we, at LeadFabric believe will gain more traction in 2020. It’s not a gimmick, but a proven proven method for increasing engagement.

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  • NL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden

    NL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden

    Heel wat mensen horen de term conversational marketing en denken: “Fantastisch, ik zal een paar chatbots op mijn site gooien en daarmee zit mijn werk erop.” Maar tijdens mijn eerste dagen bij...

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  • We got a 22% conversion rate on average in just 2 months

    We got a 22% conversion rate on average in just 2 months

    We were reluctant to add a new martech solution but LeadFabric's FabStart made it a seamless process. Now, with LeadFabric's help, we have 5% conversion through Marketo forms and 22% through Drift.

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  • Sales skills: 10 things reps can do to crush the competition

    Sales skills: 10 things reps can do to crush the competition

    In this 60 minute discussion you’ll learn what your reps need to do to position themselves for success, stand out from the rest and win more deals.

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  • LeadFabric corporate brochure 2019

    LeadFabric corporate brochure 2019

    Customers’ buying processes have evolved in our world of ubiquitous, instant, global communication, but companies’ sell- ing processes have stayed the same.

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  • F#ck content marketing

    F#ck content marketing

    In his new book, Randy Frisch, CEO of UberFlip talks about content user experience to better connect with your audience. Here’s an excerpt of his writing.

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  • Your no-fear guide to scaling personalized content for ABM

    Your no-fear guide to scaling personalized content for ABM

    Account-based marketing is nothing new. Heck, it’s been around since the early 2000s. But there’s been an increased focus on it as of late.

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  • The marketers guide to running a successful webinar

    The marketers guide to running a successful webinar

    Our Webinar Planning Checklist outlines the 12 steps that marketers can take to ensure that they are prepared to run their webinar.

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  • This was ZEN 2018

    This was ZEN 2018

    In September of 2018 we had our 10th and 11th edition of our annual ZEN Events. A full day seminar in Belgium and the Netherlands. Our 12th and 13th editions are coming up soon! Will you be there?

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  • Meet LeadFabric: Sophie Kool

    Meet LeadFabric: Sophie Kool

    Sophie joined LeadFabric as a Demand Generation Consultant. She brings in 5+ years of Marketo and Salesforce experience. We asked her a couple of questions to help and introduce herself to you. Enjoy!

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  • Infographic: the state of video marketing in 2018

    Infographic: the state of video marketing in 2018

    We analysed results from marketers to find out how they feel about the current state of webinar tools in 2018.

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  • Conversica dialogue marketing gets personal with AI emails

    Conversica dialogue marketing gets personal with AI emails

    Dialogue marketing is all about engaging consumers and building lasting relationships which can be easily done through the use of Conversica's AI

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  • Conversica: Convert more leads with AI

    Conversica: Convert more leads with AI

    Conversica’s Conversational AI helps you learn valuable information about each lead through personalized conversations which helps you generate more qualified leads.

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  • What is a video marketing platform?

    What is a video marketing platform?

    Video marketing has quickly become one of the most important aspects of digital marketing. And video marketing platforms bring video into the tech stack, allowing marketers to manage, analyze, and opt

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  • What is a content experience?

    What is a content experience?

    Do we ever stop to think about how all our valuable content is experienced by our prospective customers? How it’s consumed? And how the experience around our content can impact what visitors do next?

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