Content Team

  • "How to..." in Marketo? Just Ask Us.

    "How to..." in Marketo? Just Ask Us.

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  • Online yoga class, your calm & peace hour

    Online yoga class, your calm & peace hour

    We are supporting our community with 60 minutes of guaranteed zen. You will experience mindfulness, stretching and neck & back pain relief exercises.

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  • Intelligent Virtual Assistants

    Intelligent Virtual Assistants

    Conversica’s AI technology is the IVA (Intelligent Virtual Assistant), a tried and tested AI solution evolved over 10 years of learning.

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  • Amelia Farber presenting Conversica

    Amelia Farber presenting Conversica

    Conversica and LeadFabric’s relationship dates back to early 2018, when the two companies began collaborating through a referral partnership in joint marketing activities for European prospects.

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  • Introducing Conversica’s Intelligent Virtual Assistant

    Introducing Conversica’s Intelligent Virtual Assistant

    Conversica and LeadFabric’s relationship dates back to early 2018, when the two companies began collaborating through a referral partnership in joint marketing activities for European prospects.

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  • Press Release: Conversica Announces a Strategic European Reseller Partnership with LeadFabric

    Press Release: Conversica Announces a Strategic European Reseller Partnership with LeadFabric

    The Partnership Ignites Enterprises in EMEA to Embrace a New Normal by Augmenting Their Workforce with Intelligent Virtual Assistants

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  • Recording: Start web chat, grow leads

    Recording: Start web chat, grow leads

    Recording of our webinar from 2nd April. Hear Jason Cappiello from Kanthal, a world leading brand in the area of industrial heating technology, share how they revolutionized their marketing processes

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  • The hidden treasure trove in B2B marketing

    The hidden treasure trove in B2B marketing

    According to research contact data decays by a whopping 30%! every year. The solution to this challenges is within reach.

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  • De onontgonnen schatkamer van elke B2B marketer

    De onontgonnen schatkamer van elke B2B marketer

    Volgens onderzoek van Informatica veroudert ongeveer 30% van uw database elk jaar. 30%! Dat is best veel.

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  • De koper heeft alle macht

    De koper heeft alle macht

    De koper vandaag heeft alle macht. Sinds het internet en Google is het sales proces helemaal gewijzigd.

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  • Conversational ABM (Account Based Marketing)

    Conversational ABM (Account Based Marketing)

    Conversational ABM is an approach we, at LeadFabric believe will gain more traction in 2020. It’s not a gimmick, but a proven proven method for increasing engagement.

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  • NL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden

    NL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden

    Heel wat mensen horen de term conversational marketing en denken: “Fantastisch, ik zal een paar chatbots op mijn site gooien en daarmee zit mijn werk erop.” Maar tijdens mijn eerste dagen bij...

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  • We got a 22% conversion rate on average in just 2 months

    We got a 22% conversion rate on average in just 2 months

    We were reluctant to add a new martech solution but LeadFabric's FabStart made it a seamless process. Now, with LeadFabric's help, we have 5% conversion through Marketo forms and 22% through Drift.

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  • SiriusFoundations: Account-Based Marketing

    SiriusFoundations: Account-Based Marketing

    Presentation by Nicky Briggs on Account Based Marketing

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  • Sales skills: 10 things reps can do to crush the competition

    Sales skills: 10 things reps can do to crush the competition

    In this 60 minute discussion you’ll learn what your reps need to do to position themselves for success, stand out from the rest and win more deals.

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  • LeadFabric corporate brochure 2019

    LeadFabric corporate brochure 2019

    Customers’ buying processes have evolved in our world of ubiquitous, instant, global communication, but companies’ sell- ing processes have stayed the same.

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  • F#ck content marketing

    F#ck content marketing

    In his new book, Randy Frisch, CEO of UberFlip talks about content user experience to better connect with your audience. Here’s an excerpt of his writing.

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  • Your no-fear guide to scaling personalized content for ABM

    Your no-fear guide to scaling personalized content for ABM

    Account-based marketing is nothing new. Heck, it’s been around since the early 2000s. But there’s been an increased focus on it as of late.

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  • The marketers guide to running a successful webinar

    The marketers guide to running a successful webinar

    Our Webinar Planning Checklist outlines the 12 steps that marketers can take to ensure that they are prepared to run their webinar.

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  • This was ZEN 2018

    This was ZEN 2018

    In September of 2018 we had our 10th and 11th edition of our annual ZEN Events. A full day seminar in Belgium and the Netherlands. Our 12th and 13th editions are coming up soon! Will you be there?

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