Blog

  • Marketo June ‘20 Release: custom program fields

    Marketo June ‘20 Release: custom program fields

    Is there a way to add custom fields in a program? It is probably a question almost everyone has searched for on Marketo Nation. It is! Read the article to find out how and what benefit they bring.

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  • Marketing Automation

    Marketing Automation

    Nowadays, more and more businesses start to realize the importance of marketing and customer relationship management.

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  • My new virtual co-worker @Leadfabric

    My new virtual co-worker @Leadfabric

    These are new times and they raise unique challenges and opportunities. We are now relying more and more on AI (Artificial intelligence) to help us drive our cars, guide our public...

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  • While you're all stuck in Zoom...

    While you're all stuck in Zoom...

    Having us all work from home has come with all sorts of learnings. One is the fact that we all of a sudden seem to be constantly stuck in Zoom, Teams and even good ole Webex calls.

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  • Emotional support: Are you making the leap between Marketo and Eloqua?

    Emotional support: Are you making the leap between Marketo and Eloqua?

    Are you changing marketing automation platform? Don't panic, you will learn to love it.

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  • Online yoga class, your calm & peace hour

    Online yoga class, your calm & peace hour

    We are supporting our community with 60 minutes of guaranteed zen. You will experience mindfulness, stretching and neck & back pain relief exercises.

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  • Press Release: Conversica Announces a Strategic European Reseller Partnership with LeadFabric

    Press Release: Conversica Announces a Strategic European Reseller Partnership with LeadFabric

    The Partnership Ignites Enterprises in EMEA to Embrace a New Normal by Augmenting Their Workforce with Intelligent Virtual Assistants

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  • Resourceful-20: A series of webinars to share ideas on how to run your business during and after COVID-19

    Resourceful-20: A series of webinars to share ideas on how to run your business during and after COVID-19

    Let’s see our digital economy as a blessing. Only one decade ago a WW virus outbreak probably would have generated even more disruption.

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  • Chat to call. Instant leads kwalificeren. Zo simpel als bonjour.

    Chat to call. Instant leads kwalificeren. Zo simpel als bonjour.

    Als Sales Development Rep vul je een belangrijke functie in voor een bedrijf vandaag. Je bent het startpunt voor een relatie met een nieuwe klant. Voor een stuk ook het gezicht van een organisatie...

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  • My takeaways from B2BMX 2020

    My takeaways from B2BMX 2020

    This week I visited Scottsdale Arizona for the first time. It is a beautiful place to visit in February because of the desert sun and B2BMX. If you are a B2B Marketeer, that is.

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  • The hidden treasure trove in B2B marketing

    The hidden treasure trove in B2B marketing

    According to research contact data decays by a whopping 30%! every year. The solution to this challenges is within reach.

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  • My first 90 days at LeadFabric

    My first 90 days at LeadFabric

    As this is my first time in the Netherlands, I wanted to join a company that has the “international” vibe and has the “employee-first” approach. Luckily, LeadFabric was one of the companies that I tho

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  • De onontgonnen schatkamer van elke B2B marketer

    De onontgonnen schatkamer van elke B2B marketer

    Volgens onderzoek van Informatica veroudert ongeveer 30% van uw database elk jaar. 30%! Dat is best veel.

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  • Take Marketo Engage programs to the next level with custom program fields

    Take Marketo Engage programs to the next level with custom program fields

    It is now possible to save persistent data on program member level with custom program fields. Read about what they are and why you should use them.

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  • Best practices for database hygiene

    Best practices for database hygiene

    Dirty data results in productivity and revenue loss, while increasing reputation and operating risks. That’s why it is so important to keep your enterprise data clean.

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  • The human nature of ABM

    The human nature of ABM

    Technology can help us accomplish great things. But there is a risk we let the pendulum swing too far. Great sales and marketing people can run certain activities much better than technology ever...

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  • Cold is dead but calling isn't. Critical mass influence as a door opener.

    Cold is dead but calling isn't. Critical mass influence as a door opener.

    Concept of "Critical Mass Influence". Do you know what does it take?

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  • Roll out the red carpet for your VIPs

    Roll out the red carpet for your VIPs

    It’s award season and with the Oscar’s just around the corner, the film industry will be rolling out the red carpet and hosting exclusive after-show parties for the royalty of the film world.

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  • ABM is a maturing discipline

    ABM is a maturing discipline

    An important indicator for this statement is the increasingly growing share of total marketing spending that ABM programmes are consuming.

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  • The increasingly human face of MarTech in 2020

    The increasingly human face of MarTech in 2020

    During the entire past decade we have been beating the drum on how marketing technology can seriously contribute to improving your revenue streams and growth...

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