Blog

  • NL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden

    NL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden

    Heel wat mensen horen de term conversational marketing en denken: “Fantastisch, ik zal een paar chatbots op mijn site gooien en daarmee zit mijn werk erop.” Maar tijdens mijn eerste dagen bij...

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  • Introducing The First MarTech Innovation Laboratory In EMEA, and perhaps the WORLD!

    Introducing The First MarTech Innovation Laboratory In EMEA, and perhaps the WORLD!

    Marketers are challenged by not only the rate of change occurring today but also struggle within their own organizations to secure budget and IT approvals to implement these new tools.

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  • We got a 22% conversion rate on average in just 2 months

    We got a 22% conversion rate on average in just 2 months

    We were reluctant to add a new martech solution but LeadFabric's FabStart made it a seamless process. Now, with LeadFabric's help, we have 5% conversion through Marketo forms and 22% through Drift.

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  • Are your channel, CRM or marketing automation tools missing the mark?  We can help!

    Are your channel, CRM or marketing automation tools missing the mark? We can help!

    If you’re relying on channel partners for your go to market execution than most probably your existing CRM and MAP solutions fall short. Our partnership with ZIFT is probably worth looking at.

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  • LeadFabric hires Technology Marketing Leader to lead new Business Consulting unit

    LeadFabric hires Technology Marketing Leader to lead new Business Consulting unit

    type-written, language-English, blogpost

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  • 8 burning questions about B2B intent data

    8 burning questions about B2B intent data

    What is intent data, how does intent data relate to privacy and how does intent data differ from Account Based Marketing? Read this article to find out.

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  • Under the hood: Ask our chatbot to register you

    Under the hood: Ask our chatbot to register you

    How did we manage webinar registrations with a chatbot's help?

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  • NL: Hoe kan data je helpen bij het bepalen van je ABM-Strategie?

    NL: Hoe kan data je helpen bij het bepalen van je ABM-Strategie?

    Inzicht hebben in je data helpt je bij het opzetten van een goede ABM-strategie. Dit en meer key takeaways van het SiriusDecisions Forum in Parijs lees je in het artikel.

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  • Why spend half day with a room full of ABM leaders talking about data?

    Why spend half day with a room full of ABM leaders talking about data?

    Last week Sirius Decisions took the initiative to organise an awesome series of events around Europe, focusing on data strategy specifically for ABM.

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  • MarTech up-selling & Buyer-upsetting

    MarTech up-selling & Buyer-upsetting

    Sales and Marketing technology is a great thing and we love its productivity enabling quality. The larger MAP's have been acquired by large companies. Is this diluting the original revenue enablement?

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  • What is Predictive Content Personalisation and how does it work?

    What is Predictive Content Personalisation and how does it work?

    Companies like Netflix and Amazon are prominent examples that have proven content personalisation is important for your strategy, but how does it work? Learn here.

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  • About the importance of being a trusted advisor in B2B Marketing Technology

    About the importance of being a trusted advisor in B2B Marketing Technology

    WOM: Word of mouth is the principle way people buy today. "Customer first" obsession. Customer delight

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  • Inspiration from Drifts'​ HyperGrowth 2019

    Inspiration from Drifts'​ HyperGrowth 2019

    Read about our first hand experience from Drift's conference in London.

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  • Marketo Email Editor 1.0 soon to be discontinued

    Marketo Email Editor 1.0 soon to be discontinued

    On the June 18 of this year Marketo will be discontinuing their Email Editor Version 1.0. All emails created or edited after June 18 will be converted to the 'new' version 2.0. Are you prepared?

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  • Press Release: Zift Solutions’ Strategic Alliance Program Expands In EMEA

    Press Release: Zift Solutions’ Strategic Alliance Program Expands In EMEA

    The Zift Zone is a marketplace connecting Zift customers to trusted and certified agencies, technology, and service providers, all of whom drive channel success.

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  • Meet LeadFabric: Paul Slikkerveer

    Meet LeadFabric: Paul Slikkerveer

    Our Amsterdam office has a new Eloqua specialist

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  • iJS London 2019 - a developers’ tale

    iJS London 2019 - a developers’ tale

    It was my first professional conference. And honestly, I didn’t know what to expect. I went in thinking I’d get bombarded with technical explanations left and right. But nothing could have been furth

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  • Our solution for the Marketo Form Prefill Upgrade

    Our solution for the Marketo Form Prefill Upgrade

    When a user clicks on tracked links in Marketo emails and lands on a Marketo landing page with a form, the URL must contain the token in the query string.

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  • When a newbie goes to a summit

    When a newbie goes to a summit

    I’ll be honest; I had never attended a vendor’s summit before. So I didn’t know what to expect. All I knew is that it was in Las Vegas and that everybody was going to be there.

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  • LeadFabric corporate brochure 2019

    LeadFabric corporate brochure 2019

    Customers’ buying processes have evolved in our world of ubiquitous, instant, global communication, but companies’ sell- ing processes have stayed the same.

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