The Engagement Economy has been the buzzword of this 2017 summit. The idea behind this notion is that in ou...
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Are you changing marketing automation platform? Don't panic, you will learn to love it.
Conversica’s AI technology is the IVA (Intelligent Virtual Assistant), a tried and tested AI solution evolved over 10 years of learning.
The Partnership Ignites Enterprises in EMEA to Embrace a New Normal by Augmenting Their Workforce with Intelligent Virtual Assistants
Let’s see our digital economy as a blessing. Only one decade ago a WW virus outbreak probably would have generated even more disruption.
For so many of us, the impact that COVID-19 has had on our work, family and society is unprecedented. We are in uncharted waters, feeling our way through this crisis. There is a saying that a crisis o
Als Sales Development Rep vul je een belangrijke functie in voor een bedrijf vandaag. Je bent het startpunt voor een relatie met een nieuwe klant. Voor een stuk ook het gezicht van een organisatie...
This week I visited Scottsdale Arizona for the first time. It is a beautiful place to visit in February because of the desert sun and B2BMX. If you are a B2B Marketeer, that is.
According to research contact data decays by a whopping 30%! every year. The solution to this challenges is within reach.
As this is my first time in the Netherlands, I wanted to join a company that has the “international” vibe and has the “employee-first” approach. Luckily, LeadFabric was one of the companies that I tho
Volgens onderzoek van Informatica veroudert ongeveer 30% van uw database elk jaar. 30%! Dat is best veel.
It is now possible to save persistent data on program member level with custom program fields. Read about what they are and why you should use them.
Dirty data results in productivity and revenue loss, while increasing reputation and operating risks. That’s why it is so important to keep your enterprise data clean.
During the 12 years of our existence we have come across several MarTech solutions. But never did we work with a solution that was able to generate ROI as quickly as Drift...
Technology can help us accomplish great things. But as I wrote in our previous editorial, “The increasingly human face of martech”, there is a risk we let the pendulum swing too far.
During the entire past decade we have been beating the drum on how marketing technology can seriously contribute to improving your revenue streams and growth.
Technology can help us accomplish great things. But there is a risk we let the pendulum swing too far. Great sales and marketing people can run certain activities much better than technology ever...
Concept of "Critical Mass Influence". Do you know what does it take?
It’s award season and with the Oscar’s just around the corner, the film industry will be rolling out the red carpet and hosting exclusive after-show parties for the royalty of the film world.
De koper vandaag heeft alle macht. Sinds het internet en Google is het sales proces helemaal gewijzigd.
Drift is thrilled to share the list of Drift’s Top 12 Conversational Marketing Partners.