Inside the Box - Deva Rangarajan
We sat down with the professor of sales and marketing himself, Deva Rangarajan to pick his mind on the shifting digital marketing and sales landscape, and what opportunities await organizations who are ready.
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Inside The Box - Deva Rangarajan - How to balance the value of marketing VS the cost of sales.
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Inside The Box - Deva Rangarajan - How to deal with different generations in B2B.
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Inside The Box - Deva Rangarajan - Who should your CRO be?
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Inside The Box - Deva Rangarajan - The rise of marketing-led organizations
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Inside The Box - Deva Rangarajan - Who really owns the customer relationship?
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Inside The Box - Deva Rangarajan - Why has it taken so long for companies to adopt ABM?
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Inside The Box - Prof Deva Rangarajan - Full Interview
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