Inside the Box - Deva Rangarajan
We sat down with the professor of sales and marketing himself, Deva Rangarajan to pick his mind on the shifting digital marketing and sales landscape, and what opportunities await organizations who are ready.
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Read ArticleInside The Box - Deva Rangarajan - How to balance the value of marketing VS the cost of sales.
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Read ArticleInside The Box - Deva Rangarajan - How to deal with different generations in B2B.
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Read ArticleInside The Box - Deva Rangarajan - Who should your CRO be?
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Read ArticleInside The Box - Deva Rangarajan - The rise of marketing-led organizations
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Read ArticleInside The Box - Deva Rangarajan - Who really owns the customer relationship?
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Read ArticleInside The Box - Deva Rangarajan - Why has it taken so long for companies to adopt ABM?
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Read ArticleInside The Box - Prof Deva Rangarajan - Full Interview
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