Conversational Marketing

  • 預填表單

    預填表單

    這篇小短文是有關於預填表單（Form pre-fill）。預填表單已經圍繞Marketo Engage 以及 Oracle Eloqua 討論得很長一段時間了。 什麼預填表單（Form pre-fill）？ 這是行銷商用來為訪問者提供預先填寫表單的一種方法。這將會有助於驗證數據，也有助於增加表單提交。預填表單是一項出色的技術，已成為客戶體驗的必備條件。 為什麼這個很重要？

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  • 营销自动化

    营销自动化

    如今，越来越多的企业开始意识到营销和客户关系管理的重要性。为了节省更多的时间和金钱，许多企业现在也开始使用许多不同的平台或软体来代替以前传统的行销方式。

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  • 行銷自動化

    行銷自動化

    如今，越來越多的企業開始意識到行銷和客戶關係管理的重要性。為了節省更多的時間和金錢，許多企業現在也開始使用許多不同的平台或軟體來代替以前傳統的行銷方式。

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  • My new virtual co-worker @Leadfabric

    My new virtual co-worker @Leadfabric

    These are new times and they raise unique challenges and opportunities. We are now relying more and more on AI (Artificial intelligence) to help us drive our cars, guide our public...

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  • Slides: Start web chat, grow leads

    Slides: Start web chat, grow leads

    Slides for LeadFabric webinar from 2nd April 2020 on Conversational marketing.

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  • Recording: Start web chat, grow leads

    Recording: Start web chat, grow leads

    Recording of our webinar from 2nd April. Hear Jason Cappiello from Kanthal, a world leading brand in the area of industrial heating technology, share how they revolutionized their marketing processes

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  • Chat to call. Instant leads kwalificeren. Zo simpel als bonjour.

    Chat to call. Instant leads kwalificeren. Zo simpel als bonjour.

    Als Sales Development Rep vul je een belangrijke functie in voor een bedrijf vandaag. Je bent het startpunt voor een relatie met een nieuwe klant. Voor een stuk ook het gezicht van een organisatie...

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  • The hidden treasure trove in B2B marketing

    The hidden treasure trove in B2B marketing

    According to research contact data decays by a whopping 30%! every year. The solution to this challenges is within reach.

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  • De onontgonnen schatkamer van elke B2B marketer

    De onontgonnen schatkamer van elke B2B marketer

    Volgens onderzoek van Informatica veroudert ongeveer 30% van uw database elk jaar. 30%! Dat is best veel.

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  • Roll out the red carpet for your VIPs

    Roll out the red carpet for your VIPs

    It’s award season and with the Oscar’s just around the corner, the film industry will be rolling out the red carpet and hosting exclusive after-show parties for the royalty of the film world.

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  • Conversational ABM (Account Based Marketing)

    Conversational ABM (Account Based Marketing)

    Conversational ABM is an approach we, at LeadFabric believe will gain more traction in 2020. It’s not a gimmick, but a proven proven method for increasing engagement.

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  • Chatbots: MarTech investments that work

    Chatbots: MarTech investments that work

    A few weeks ago, I posted a short piece on the success LeadFabric is realising for its customers using Drift. If you haven’t sensed it yet, we’re big fans of conversational marketing...

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  • NL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden

    NL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden

    Heel wat mensen horen de term conversational marketing en denken: “Fantastisch, ik zal een paar chatbots op mijn site gooien en daarmee zit mijn werk erop.” Maar tijdens mijn eerste dagen bij...

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  • About the importance of being a trusted advisor in B2B Marketing Technology

    About the importance of being a trusted advisor in B2B Marketing Technology

    WOM: Word of mouth is the principle way people buy today. "Customer first" obsession. Customer delight

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  • Inspiration from Drifts'​ HyperGrowth 2019

    Inspiration from Drifts'​ HyperGrowth 2019

    Read about our first hand experience from Drift's conference in London.

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  • Under the hood: Ask our chatbot to register you

    Under the hood: Ask our chatbot to register you

    How did we manage webinar registrations with a chatbot's help?

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  • Recording: How Todays Buyers Buy

    Recording: How Todays Buyers Buy

    Chatbots are changing the way we engage with buyers because they talk like humans do: instant and in real time. Want to know why nobody likes filling in forms and how customers buy today?

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  • Slides: How Todays Buyers Buy

    Slides: How Todays Buyers Buy

    Are your conversion tactics working? You probably spend a lot of time and money creating exceptional website experiences. Yet fewer people are completing your forms. Why?

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  • Guide to conversational ABM

    Guide to conversational ABM

    In this guide, we explore how adopting a conversational approach to ABM can help you amplify your existing strategy and help you be more targeted, proactive, and consistent with your outreach.

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  • Sales skills: 10 things reps can do to crush the competition

    Sales skills: 10 things reps can do to crush the competition

    In this 60 minute discussion you’ll learn what your reps need to do to position themselves for success, stand out from the rest and win more deals.

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