Featured Content

  • Testimonial - How Telenet Enhanced Its B2B Marketing Strategy

    Testimonial - How Telenet Enhanced Its B2B Marketing Strategy

    In collaboration with LeadFabric, leading telecommunications company Telenet applies marketing automation, conversational marketing and content automation to enhance its overall B2B marketing strategy

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  • Why you should care about Psychology in B2B Marketing

    Why you should care about Psychology in B2B Marketing

    Understanding your buyers and their decision-making processes is key to develop a B2B marketing strategy.

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  • The Shift of B2B Marketing in 2021: The CEOs Weigh In

    The Shift of B2B Marketing in 2021: The CEOs Weigh In

    So you think you know B2B Marketing? Learn what the leaders have to say about how the world of B2B has evolved, and where there is to go from here.

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  • An Introduction to ICPs, Buyer Personas & Buyer Journeys (2021)

    An Introduction to ICPs, Buyer Personas & Buyer Journeys (2021)

    An introduction to ICPs, buyer personas, and buyer journeys for B2B organizations.

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  • The Ultimate Guide to Marketing Automation

    The Ultimate Guide to Marketing Automation

    Learn all about the features, functionalities, and overall value that Marketing Automation can provide to you and your organization.

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  • How to Drive Revenue with Chat Solutions

    How to Drive Revenue with Chat Solutions

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  • Now Is The Time for SalesTech

    Now Is The Time for SalesTech

    It's never been harder for sales teams to prove their value in a world where buyers are more educated, independent and empowered than ever. How can tech help sales get their jobs done? Read on.

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  • How LeadFabric + Drift Generated $1M in Pipeline in Only 6 Weeks

    How LeadFabric + Drift Generated $1M in Pipeline in Only 6 Weeks

    How LeadFabric + Drift Generated $1M in Pipeline in Only 6 Weeks

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  • The Fundamentals of ABM

    The Fundamentals of ABM

    What is Account-Based Marketing? What kind of ABM tech is available? What's the difference between ABM and traditional Demand Gen? And how do you actually apply ABM? Read on to find out!

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  • Our Lockdown in Numbers (Infographic 2021)

    Our Lockdown in Numbers (Infographic 2021)

    Review our year with us! Here's our lockdown in numbers -- from revenue growth and new hires to kilometers traveled and minutes spent on Zoom.

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  • Comment augmenter les revenus avec des solutions de chat

    Comment augmenter les revenus avec des solutions de chat

    Savoir d'où vos prospects viennent, où ils en sont dans leur parcours d'achat et leurs intentions sont des éléments-clés.

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  • The Six Principles of Persuasion: Applying Psychology to Events

    The Six Principles of Persuasion: Applying Psychology to Events

    What are the six principles of persuasion and how can they be applied to event marketing?

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  • Event marketing has transformed: Are you falling behind or rising to the occasion?

    Event marketing has transformed: Are you falling behind or rising to the occasion?

    Digital transformation is the only way forward for event marketers today. Learn about what it takes to stay on top of the game and set yourself apart from the crowd.

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  • Best practices for database hygiene

    Best practices for database hygiene

    Dirty data results in productivity and revenue loss, while increasing reputation and operating risks. That’s why it is so important to keep your enterprise data clean.

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  • The human nature of ABM

    The human nature of ABM

    Technology can help us accomplish great things. But there is a risk we let the pendulum swing too far. Great sales and marketing people can run certain activities much better than technology ever...

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