Chatbots: MarTech investments that work
A few weeks ago, I posted a short piece on the success LeadFabric is realising for its customers using Drift. If you haven’t sensed it yet, we’re big fans of conversational marketing...
NL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden
Heel wat mensen horen de term conversational marketing en denken: “Fantastisch, ik zal een paar chatbots op mijn site gooien en daarmee zit mijn werk erop.” Maar tijdens mijn eerste dagen bij...
About the importance of being a trusted advisor in B2B Marketing Technology
WOM: Word of mouth is the principle way people buy today. "Customer first" obsession. Customer delight
Inspiration from Drifts' HyperGrowth 2019
Read about our first hand experience from Drift's conference in London.
Under the hood: Ask our chatbot to register you
How did we manage webinar registrations with a chatbot's help?
Sales skills: 10 things reps can do to crush the competition
In this 60 minute discussion you’ll learn what your reps need to do to position themselves for success, stand out from the rest and win more deals.
Four-part framework for conversational selling: how the best reps build pipeline faster with chat
Since launching our first chat widget on drift.com almost three years ago, real-time conversations with buyers on our website have been the #1 driver of hypergrowth.
What is conversational marketing?
Conversational marketing is a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience.
Conversational Marketing: Why you need to start today
Marketing automation, omni-channel marketing, personalized communication, video marketing, AI, influencer marketing… Can you keep up?