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Savoir d'où vos prospects viennent, où ils en sont dans leur parcours d'achat et leurs intentions sont des éléments-clés.
It's never been harder for sales teams to prove their value in a world where buyers are more educated, independent and empowered than ever. How can tech help sales get their jobs done? Read on.
So you think you know B2B Marketing? Learn what the leaders have to say about how the world of B2B has evolved, and where there is to go from here.
Assurez-vous que vos agents commerciaux sont équipés pour faire leur travail avec des solutions de chatbots. Voici une liste des avantages qu'un chatbot peut offrir.
While you're all stuck in Zoom...
Having us all work from home has come with all sorts of learnings. One is the fact that we all of a sudden seem to be constantly stuck in Zoom, Teams and even good ole Webex calls.
Recording: Start web chat, grow leads
Recording of our webinar from 2nd April. Hear Jason Cappiello from Kanthal, a world leading brand in the area of industrial heating technology, share how they revolutionized their marketing processes
Chat to call. Instant leads kwalificeren. Zo simpel als bonjour.
Als Sales Development Rep vul je een belangrijke functie in voor een bedrijf vandaag. Je bent het startpunt voor een relatie met een nieuwe klant. Voor een stuk ook het gezicht van een organisatie...
De onontgonnen schatkamer van elke B2B marketer
Volgens onderzoek van Informatica veroudert ongeveer 30% van uw database elk jaar. 30%! Dat is best veel.
Roll out the red carpet for your VIPs
It’s award season and with the Oscar’s just around the corner, the film industry will be rolling out the red carpet and hosting exclusive after-show parties for the royalty of the film world.
De koper heeft alle macht
De koper vandaag heeft alle macht. Sinds het internet en Google is het sales proces helemaal gewijzigd.
Conversational ABM (Account Based Marketing)
Conversational ABM is an approach we, at LeadFabric believe will gain more traction in 2020. It’s not a gimmick, but a proven proven method for increasing engagement.
Chatbots: MarTech investments that work
A few weeks ago, I posted a short piece on the success LeadFabric is realising for its customers using Drift. If you haven’t sensed it yet, we’re big fans of conversational marketing...
We are one of the Top 12 conversational marketers in the world
Drift is thrilled to share the list of Drift’s Top 12 Conversational Marketing Partners.
NL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden
Heel wat mensen horen de term conversational marketing en denken: “Fantastisch, ik zal een paar chatbots op mijn site gooien en daarmee zit mijn werk erop.” Maar tijdens mijn eerste dagen bij...
About the importance of being a trusted advisor in B2B Marketing Technology
WOM: Word of mouth is the principle way people buy today. "Customer first" obsession. Customer delight
Inspiration from Drifts' HyperGrowth 2019
Read about our first hand experience from Drift's conference in London.
Under the hood: Ask our chatbot to register you
How did we manage webinar registrations with a chatbot's help?
Slides: How Todays Buyers Buy
Are your conversion tactics working? You probably spend a lot of time and money creating exceptional website experiences. Yet fewer people are completing your forms. Why?
Guide to conversational ABM
In this guide, we explore how adopting a conversational approach to ABM can help you amplify your existing strategy and help you be more targeted, proactive, and consistent with your outreach.