Content Marketing

Automation is great, yet worthless without the fuel of all your marketing operations: Content

  • The One-Size-Fits-All ABM Conundrum

    The One-Size-Fits-All ABM Conundrum

    ABM is often touted as the future of B2B marketing, but interpretations of what ABM actually means vary wildly. We break down 3 main categories of ABM and how to choose which is right for your needs.

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  • Goodbye MQLs, Hello Opportunities

    Goodbye MQLs, Hello Opportunities

    At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?

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  • Quel rôle la psychologie a-t-elle en marketing B2B?

    Quel rôle la psychologie a-t-elle en marketing B2B?

    Comprendre ses acheteurs et leurs processus décisionnels est essentiel pour développer une stratégie marketing B2B.

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  • Introduction aux ICPs, Buyer Personas et Buyer Journeys pour les organisations B2B

    Introduction aux ICPs, Buyer Personas et Buyer Journeys pour les organisations B2B

    Contrairement à ce qu'on pourrait penser, tout prospect n'est pas forcément bon prospect. Lisez notre eBook interactif pour en apprendre davantage sur les ICPs, buer personas et buyer journeys.

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  • Moving toward an account-based future

    Moving toward an account-based future

    Part3: ABM, or account-based marketing, may be a best B2B marketing solution when third-party cookies are phased out. Account selection, avoiding ABM pitfalls and choosing the right technology are key

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  • What will happen when the cookies crumble?

    What will happen when the cookies crumble?

    Part 2 of 3: Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.

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  • Breaking Up With Third-Party Cookies

    Breaking Up With Third-Party Cookies

    Part 1 of 3: An in-depth explanation on what cookies are, why third-party cookies are being phased out, and how digital marketers can adapt to this major change.

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  • Testimonial – Irdeto's new approach to B2B marketing

    Testimonial – Irdeto's new approach to B2B marketing

    Read how Irdeto successfully implements a buyer-centric strategy, powered by marketing automation, with the help of LeadFabric.

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  • Testimonial - Hoe Telenet zijn B2B marketingstrategie verbeterde

    Testimonial - Hoe Telenet zijn B2B marketingstrategie verbeterde

    In samenwerking met LeadFabric past Telenet marketing automation, conversational marketing en content automation toe om zijn B2B-marketingstrategie te verbeteren.

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  • Testimonial - How Telenet Enhanced Its B2B Marketing Strategy

    Testimonial - How Telenet Enhanced Its B2B Marketing Strategy

    In collaboration with LeadFabric, leading telecommunications company Telenet applies marketing automation, conversational marketing and content automation to enhance its overall B2B marketing strategy

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  • Why you should care about Psychology in B2B Marketing

    Why you should care about Psychology in B2B Marketing

    Understanding your buyers and their decision-making processes is key to develop a B2B marketing strategy.

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  • An Introduction to ICPs, Buyer Personas & Buyer Journeys (2021)

    An Introduction to ICPs, Buyer Personas & Buyer Journeys (2021)

    An introduction to ICPs, buyer personas, and buyer journeys for B2B organizations.

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  • The Shift of B2B Marketing in 2021: The CEOs Weigh In

    The Shift of B2B Marketing in 2021: The CEOs Weigh In

    So you think you know B2B Marketing? Learn what the leaders have to say about how the world of B2B has evolved, and where there is to go from here.

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  • What is Predictive Content Personalisation and how does it work?

    What is Predictive Content Personalisation and how does it work?

    Companies like Netflix and Amazon are prominent examples that have proven content personalisation is important for your strategy, but how does it work? Learn here.

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  • Recording: Uberflip's content experience platform

    Recording: Uberflip's content experience platform

    You will learn why B2B marketers from innovative companies like Aon, Microsoft, and Schneider Electric use Uberflip to crush their content and revenue goals.

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  • F#ck content marketing

    F#ck content marketing

    In his new book, Randy Frisch, CEO of UberFlip talks about content user experience to better connect with your audience. Here’s an excerpt of his writing.

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  • Your no-fear guide to scaling personalized content for ABM

    Your no-fear guide to scaling personalized content for ABM

    Account-based marketing is nothing new. Heck, it’s been around since the early 2000s. But there’s been an increased focus on it as of late.

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  • Re-engage the dead with killer content experiences

    Re-engage the dead with killer content experiences

    A powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your leads to crawl out of the ground and fuel your pipeline.

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  • Why successful content marketing is built on rigorous content strategy

    Why successful content marketing is built on rigorous content strategy

    Ahava Leibtag, President of Aha Media Group, joins the Conex Show to discuss the intersection of content strategy with content marketing.

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  • Content marketing vs. marketing content: where you're getting it wrong

    Content marketing vs. marketing content: where you're getting it wrong

    Content marketing is a BIG job and often, content marketers run a lean team. How can you make the most of what you've got? Katrina Niemisto explains how marketing automation makes her job easier.

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