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The One-Size-Fits-All ABM Conundrum
ABM is often touted as the future of B2B marketing, but interpretations of what ABM actually means vary wildly. We break down 3 main categories of ABM and how to choose which is right for your needs.
Goodbye MQLs, Hello Opportunities
At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?
Comprendre ses acheteurs et leurs processus décisionnels est essentiel pour développer une stratégie marketing B2B.
Introduction aux ICPs, Buyer Personas et Buyer Journeys pour les organisations B2B
Contrairement à ce qu'on pourrait penser, tout prospect n'est pas forcément bon prospect. Lisez notre eBook interactif pour en apprendre davantage sur les ICPs, buer personas et buyer journeys.
Moving toward an account-based future
Part3: ABM, or account-based marketing, may be a best B2B marketing solution when third-party cookies are phased out. Account selection, avoiding ABM pitfalls and choosing the right technology are key
What will happen when the cookies crumble?
Part 2 of 3: Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.
Breaking Up With Third-Party Cookies
Part 1 of 3: An in-depth explanation on what cookies are, why third-party cookies are being phased out, and how digital marketers can adapt to this major change.
In samenwerking met LeadFabric past Telenet marketing automation, conversational marketing en content automation toe om zijn B2B-marketingstrategie te verbeteren.
Testimonial - How Telenet Enhanced Its B2B Marketing Strategy
In collaboration with LeadFabric, leading telecommunications company Telenet applies marketing automation, conversational marketing and content automation to enhance its overall B2B marketing strategy
Understanding your buyers and their decision-making processes is key to develop a B2B marketing strategy.
So you think you know B2B Marketing? Learn what the leaders have to say about how the world of B2B has evolved, and where there is to go from here.
What is Predictive Content Personalisation and how does it work?
Companies like Netflix and Amazon are prominent examples that have proven content personalisation is important for your strategy, but how does it work? Learn here.
Recording: Uberflip's content experience platform
You will learn why B2B marketers from innovative companies like Aon, Microsoft, and Schneider Electric use Uberflip to crush their content and revenue goals.
F#ck content marketing
In his new book, Randy Frisch, CEO of UberFlip talks about content user experience to better connect with your audience. Here’s an excerpt of his writing.
Your no-fear guide to scaling personalized content for ABM
Account-based marketing is nothing new. Heck, it’s been around since the early 2000s. But there’s been an increased focus on it as of late.
Re-engage the dead with killer content experiences
A powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your leads to crawl out of the ground and fuel your pipeline.
Why successful content marketing is built on rigorous content strategy
Ahava Leibtag, President of Aha Media Group, joins the Conex Show to discuss the intersection of content strategy with content marketing.
Content marketing vs. marketing content: where you're getting it wrong
Content marketing is a BIG job and often, content marketers run a lean team. How can you make the most of what you've got? Katrina Niemisto explains how marketing automation makes her job easier.
Do we ever stop to think about how all our valuable content is experienced by our prospective customers? How it’s consumed? And how the experience around our content can impact what visitors do next?