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ABM is often touted as the future of B2B marketing, but interpretations of what ABM actually means vary wildly. We break down 3 main categories of ABM and how to choose which is right for your needs.
At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?
Comprendre ses acheteurs et leurs processus décisionnels est essentiel pour développer une stratégie marketing B2B.
Contrairement à ce qu'on pourrait penser, tout prospect n'est pas forcément bon prospect. Lisez notre eBook interactif pour en apprendre davantage sur les ICPs, buer personas et buyer journeys.
Part3: ABM, or account-based marketing, may be a best B2B marketing solution when third-party cookies are phased out. Account selection, avoiding ABM pitfalls and choosing the right technology are key
Part 2 of 3: Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.
Part 1 of 3: An in-depth explanation on what cookies are, why third-party cookies are being phased out, and how digital marketers can adapt to this major change.
Read how Irdeto successfully implements a buyer-centric strategy, powered by marketing automation, with the help of LeadFabric.
In collaboration with LeadFabric, leading telecommunications company Telenet applies marketing automation, conversational marketing and content automation to enhance its overall B2B marketing strategy
Understanding your buyers and their decision-making processes is key to develop a B2B marketing strategy.
An introduction to ICPs, buyer personas, and buyer journeys for B2B organizations.
So you think you know B2B Marketing? Learn what the leaders have to say about how the world of B2B has evolved, and where there is to go from here.
You will learn why B2B marketers from innovative companies like Aon, Microsoft, and Schneider Electric use Uberflip to crush their content and revenue goals.
In his new book, Randy Frisch, CEO of UberFlip talks about content user experience to better connect with your audience. Here’s an excerpt of his writing.
Account-based marketing is nothing new. Heck, it’s been around since the early 2000s. But there’s been an increased focus on it as of late.
8 data science insights you can use to boost content engagement and conversion
Personalize Content Experiences at Scale for Lead Generation, ABM and Sales Enablement