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為什麼在B2B市場行銷中你應該關注心理學？
在B2B市場中，很容易陷入一個誤解，認為客戶和潛在客戶遵循理性的決策過程。然而，心理學長期以來已經證明，人類並不是理性的生物，我們的決策主要基於情感，而不僅僅是純粹的邏輯推理。無論我們多麼嘗試保持客觀，我們都會在有意識或無意識的情況下，受到外部因素和情感的影響。
The One-Size-Fits-All ABM Conundrum
ABM is often touted as the future of B2B marketing, but interpretations of what ABM actually means vary wildly. We break down 3 main categories of ABM and how to choose which is right for your needs.
Goodbye MQLs, Hello Opportunities
At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?
Comprendre ses acheteurs et leurs processus décisionnels est essentiel pour développer une stratégie marketing B2B.
Introduction aux ICPs, Buyer Personas et Buyer Journeys pour les organisations B2B
Contrairement à ce qu'on pourrait penser, tout prospect n'est pas forcément bon prospect. Lisez notre eBook interactif pour en apprendre davantage sur les ICPs, buer personas et buyer journeys.
Moving toward an account-based future
Part3: ABM, or account-based marketing, may be a best B2B marketing solution when third-party cookies are phased out. Account selection, avoiding ABM pitfalls and choosing the right technology are key
What will happen when the cookies crumble?
Part 2 of 3: Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.
Breaking Up With Third-Party Cookies
Part 1 of 3: An in-depth explanation on what cookies are, why third-party cookies are being phased out, and how digital marketers can adapt to this major change.
Testimonial – Irdeto's new approach to B2B marketing
Read how Irdeto successfully implements a buyer-centric strategy, powered by marketing automation, with the help of LeadFabric.
Testimonial - How Telenet Enhanced Its B2B Marketing Strategy
In collaboration with LeadFabric, leading telecommunications company Telenet applies marketing automation, conversational marketing and content automation to enhance its overall B2B marketing strategy
Understanding your buyers and their decision-making processes is key to develop a B2B marketing strategy.
So you think you know B2B Marketing? Learn what the leaders have to say about how the world of B2B has evolved, and where there is to go from here.
Recording: Uberflip's content experience platform
You will learn why B2B marketers from innovative companies like Aon, Microsoft, and Schneider Electric use Uberflip to crush their content and revenue goals.
F#ck content marketing
In his new book, Randy Frisch, CEO of UberFlip talks about content user experience to better connect with your audience. Here’s an excerpt of his writing.
Your no-fear guide to scaling personalized content for ABM
Account-based marketing is nothing new. Heck, it’s been around since the early 2000s. But there’s been an increased focus on it as of late.
Uberflip: The content experience report
8 data science insights you can use to boost content engagement and conversion
Why Microsoft, Salesforce, Blackbaud, and Revinate love Uberflip
Personalize Content Experiences at Scale for Lead Generation, ABM and Sales Enablement