Demand Orchestration
B2B marketing approach used to centralize, coordinate and drive the performance of top-of-funnel marketing activities.
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Read ArticleVaarwel MQL's, welkom Opportunities
Op het Forrester B2B Summit 2022 leerden we waarom Opportunity-Based Marketing een effectievere strategie vormt dan lead generation. Zeggen we de MQL vaarwel en maken we plaats voor ABM?
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Read ArticleGoodbye MQLs, Hello Opportunities
At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?
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Read ArticleFrom ZEN - Scott Vaughan (Integrate)
Scott Vaughan talks about new trends in B2B Marketing.
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Read ArticleThis was ZEN 2018
In September of 2018 we had our 10th and 11th edition of our annual ZEN Events. A full day seminar in Belgium and the Netherlands. Our 12th and 13th editions are coming up soon! Will you be there?
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Read FlipbookA guide to the B2B demand marketing assessment
Demand Marketing Assessment guide and Orchestrestration workbook, a guide book by integrate
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Read Flipbook
A guide to demand orchestration software
Automating top-funnel processes to focus on revenue-driving strategies, a guide by integrate
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Read FlipbookThe cost of bad leads
A report by integrate: the costs of bad leads in B2B Marketing
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Read Flipbook
Maximizing event ROI
13 ways Marketing ops can Maximize Event ROI - Ebook by Integrate
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