B2B marketing approach used to centralize, coordinate and drive the performance of top-of-funnel marketing activities.
At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?
Best practices for database hygiene
Dirty data results in productivity and revenue loss, while increasing reputation and operating risks. That’s why it is so important to keep your enterprise data clean.
About the importance of being a trusted advisor in B2B Marketing Technology
WOM: Word of mouth is the principle way people buy today. "Customer first" obsession. Customer delight
From ZEN - Scott Vaughan (Integrate)
Scott Vaughan talks about new trends in B2B Marketing.
This was ZEN 2018
In September of 2018 we had our 10th and 11th edition of our annual ZEN Events. A full day seminar in Belgium and the Netherlands. Our 12th and 13th editions are coming up soon! Will you be there?
A guide to the B2B demand marketing assessment
Demand Marketing Assessment guide and Orchestrestration workbook, a guide book by integrate
A guide to demand orchestration software
Automating top-funnel processes to focus on revenue-driving strategies, a guide by integrate
The cost of bad leads
A report by integrate: the costs of bad leads in B2B Marketing
Maximizing event ROI
13 ways Marketing ops can Maximize Event ROI - Ebook by Integrate