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Op het Forrester B2B Summit 2022 leerden we waarom Opportunity-Based Marketing een effectievere strategie vormt dan lead generation. Zeggen we de MQL vaarwel en maken we plaats voor ABM?
At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?
Dirty data results in productivity and revenue loss, while increasing reputation and operating risks. That’s why it is so important to keep your enterprise data clean.
WOM: Word of mouth is the principle way people buy today. "Customer first" obsession. Customer delight
Scott Vaughan talks about new trends in B2B Marketing.
Demand Marketing Assessment guide and Orchestrestration workbook, a guide book by integrate
Automating top-funnel processes to focus on revenue-driving strategies, a guide by integrate
A report by integrate: the costs of bad leads in B2B Marketing
13 ways Marketing ops can Maximize Event ROI - Ebook by Integrate