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![Vaarwel MQL's, welkom Opportunities](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYzMWIwYmZlYmEzYTMuanBnJnZlcnNpb249MDAwMCZzaWc9MDE4OTFkM2UxN2Q0NGFmNmJhM2ZlNjMxYTA5N2Y3NDA%25253D&size=1&version=1675245210&sig=91a8462cd89daac585a939cb207b0e9b&default=hubs%2Ftilebg-blogs.jpg)
Vaarwel MQL's, welkom Opportunities
Op het Forrester B2B Summit 2022 leerden we waarom Opportunity-Based Marketing een effectievere strategie vormt dan lead generation. Zeggen we de MQL vaarwel en maken we plaats voor ABM?
![Goodbye MQLs, Hello Opportunities](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYzMWIwYTI1MjQyMzYuanBnJnZlcnNpb249MDAwMCZzaWc9NWZjYmZiMmQ5MTk1MjE4YTQyYzM0MzQ0MDRiNDA3OWU%25253D&size=1&version=1675245139&sig=902cbb44ff96a06fe2a6adf813b8de30&default=hubs%2Ftilebg-blogs.jpg)
Goodbye MQLs, Hello Opportunities
At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?
![From ZEN - Scott Vaughan (Integrate)](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjODI5MWZiOWQzNjAucG5nJnZlcnNpb249MDAwMCZzaWc9ZWNiM2ZlNDA5NDc0YjNjYzQ5MjNjZjdkNzk1NzJkNTA%25253D&size=1&version=1665679078&sig=631b599fd3a1ae2d7a6c31c9cd208009&default=hubs%2Ftilebg-blogs.jpg)
From ZEN - Scott Vaughan (Integrate)
Scott Vaughan talks about new trends in B2B Marketing.
![A guide to the B2B demand marketing assessment](https://content.cdntwrk.com/files/aT0xMDI0OTAxJnA9MCZ2ZXJzaW9uPTEmY21kPXYmc2lnPWM1N2RmYTNmOWZhOWI3NjAzYTQ2YWI2MmI0ZWExOGI1/-w-320.jpg)
A guide to the B2B demand marketing assessment
Demand Marketing Assessment guide and Orchestrestration workbook, a guide book by integrate
A guide to demand orchestration software
Automating top-funnel processes to focus on revenue-driving strategies, a guide by integrate
Maximizing event ROI
13 ways Marketing ops can Maximize Event ROI - Ebook by Integrate