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Op het Forrester B2B Summit 2022 leerden we waarom Opportunity-Based Marketing een effectievere strategie vormt dan lead generation. Zeggen we de MQL vaarwel en maken we plaats voor ABM?
At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?
Scott Vaughan talks about new trends in B2B Marketing.
In September of 2018 we had our 10th and 11th edition of our annual ZEN Events. A full day seminar in Belgium and the Netherlands. Our 12th and 13th editions are coming up soon! Will you be there?
Automating top-funnel processes to focus on revenue-driving strategies, a guide by integrate
A report by integrate: the costs of bad leads in B2B Marketing
13 ways Marketing ops can Maximize Event ROI - Ebook by Integrate