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![Vaarwel MQL's, welkom Opportunities](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYzMWIwYmZlYmEzYTMuanBnJnZlcnNpb249MDAwMCZzaWc9MDE4OTFkM2UxN2Q0NGFmNmJhM2ZlNjMxYTA5N2Y3NDA%25253D&size=1&version=1675245210&sig=91a8462cd89daac585a939cb207b0e9b&default=hubs%2Ftilebg-blogs.jpg)
Op het Forrester B2B Summit 2022 leerden we waarom Opportunity-Based Marketing een effectievere strategie vormt dan lead generation. Zeggen we de MQL vaarwel en maken we plaats voor ABM?
![Goodbye MQLs, Hello Opportunities](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYzMWIwYTI1MjQyMzYuanBnJnZlcnNpb249MDAwMCZzaWc9NWZjYmZiMmQ5MTk1MjE4YTQyYzM0MzQ0MDRiNDA3OWU%25253D&size=1&version=1675245139&sig=902cbb44ff96a06fe2a6adf813b8de30&default=hubs%2Ftilebg-blogs.jpg)
At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?
![This was ZEN 2018](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjNmFhZTFhNjhkOTcucG5nJnZlcnNpb249MDAwMCZzaWc9ODNkNTQwMTIxYTliMmQ4NWMzNjBlNDNlOTc1YTVhMDQ%25253D&size=1&version=1665679078&sig=bd0b273dd8b51fe37bc47b947ea2f71a&default=hubs%2Ftilebg-blogs.jpg)
In September of 2018 we had our 10th and 11th edition of our annual ZEN Events. A full day seminar in Belgium and the Netherlands. Our 12th and 13th editions are coming up soon! Will you be there?
![A guide to the B2B demand marketing assessment](https://content.cdntwrk.com/files/aT0xMDI0OTAxJnA9MCZ2ZXJzaW9uPTEmY21kPXYmc2lnPWM1N2RmYTNmOWZhOWI3NjAzYTQ2YWI2MmI0ZWExOGI1/-w-320.jpg)
Demand Marketing Assessment guide and Orchestrestration workbook, a guide book by integrate
Automating top-funnel processes to focus on revenue-driving strategies, a guide by integrate
13 ways Marketing ops can Maximize Event ROI - Ebook by Integrate