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Understanding your buyers and their decision-making processes is key to develop a B2B marketing strategy.
An introduction to ICPs, buyer personas, and buyer journeys for B2B organizations.
So you think you know B2B Marketing? Learn what the leaders have to say about how the world of B2B has evolved, and where there is to go from here.
Companies like Netflix and Amazon are prominent examples that have proven content personalisation is important for your strategy, but how does it work? Learn here.
You will learn why B2B marketers from innovative companies like Aon, Microsoft, and Schneider Electric use Uberflip to crush their content and revenue goals.
In his new book, Randy Frisch, CEO of UberFlip talks about content user experience to better connect with your audience. Here’s an excerpt of his writing.
Account-based marketing is nothing new. Heck, it’s been around since the early 2000s. But there’s been an increased focus on it as of late.
A powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your leads to crawl out of the ground and fuel your pipeline.
Ahava Leibtag, President of Aha Media Group, joins the Conex Show to discuss the intersection of content strategy with content marketing.
Content marketing is a BIG job and often, content marketers run a lean team. How can you make the most of what you've got? Katrina Niemisto explains how marketing automation makes her job easier.
Do we ever stop to think about how all our valuable content is experienced by our prospective customers? How it’s consumed? And how the experience around our content can impact what visitors do next?
In this episode of Rethink Your Content Experience, Ann Handley, Chief Content Officer of MarketingProfs, calls upon marketers to reimagine customers as a squad and use empathy to develop squad goals
A list of the B2B marketer's top ten marketing activities and channels that positively impact revenue.
8 data science insights you can use to boost content engagement and conversion
Link retargeting is one of the easiest and most efficient ways to leverage the content you produce to get conversions.
Personalize Content Experiences at Scale for Lead Generation, ABM and Sales Enablement