Press Release: Zift Solutions’ Strategic Alliance Program Expands In EMEA

June 14, 2019 David Huml

Following text is an excerpt from Zift's press release:


JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, England (June 5, 2019) – Enterprise Channel Management leader Zift Solutions is expanding its new strategic alliance program into EMEA with the addition of new partners including LeadFabric to the Zift Zone. The Zift Zone is a marketplace connecting Zift customers to trusted and certified agencies, technology, and service providers, all of whom drive channel success.

“We are excited to welcome this incredible channel-focused organization to the Zift Zone and Zift’s growing global ecosystem,” said Gordon Rapkin, CEO of Zift Solutions.

One of the most versatile marketing automation and MarTech service providers across Europe, LeadFabric can serve as an implementation and deployment specialist for ZiftONE as well as offer demand generation consulting, custom App and API Work, Data Strategy and Management, Performance and Revenue Analytics, Target Market Analysis and more. Headquartered in Belgium, Lead Fabric also has offices in the Netherlands, France, Taiwan, Romania, and the United Kingdom.

“As a Zift Zone member, LeadFabric will pave the way to faster ZiftONE deployments. By aligning to our clients’ business roadmap and taking into consideration factors imposed by local customs, legal requirements and cultural differences, we ensure our clients’ success when selecting and deploying the best MarTech solution for their needs,” said Koen De Witte, Managing Director, LeadFabric.

“Welcoming new powerful strategic alliance partners to the Zift Zone demonstrates Zift’s strong global presence and allows our customers to do even more with ZiftONE to energize their channel programs,” said Laz Gonzalez, Chief Strategy Officer for Zift Solutions. “Channel organizations looking to employ new technologies, like CPQ, or offer EMEA-based services for their partners can choose Zift knowing they can rely on local companies who know the market and can continue supporting them.”

If you are interested in LeadFabric and Zift alliance contact us via dedicated form here or give us a call on +32 (0)2 880 66 00.

To learn more about Zift’s Strategic Alliance Program, its members, or to join the Zift Zone, visit Strategic Alliance Partners.



Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI. To learn more, visit

About the Author

David Huml

Rocking in Eloqua & Marketo instances since 2012.

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