A Crawl-Walk-Run Approach to Opportunity-Based Marketing
At Forrester's B2B Summit 2022, we learned why opportunity-based marketing is a powerful alternative to the MQL. Here is a crawl-walk-run approach to adopting opportunity-based marketing as outlined by Forrester.
ABMonday: A Crawl-Walk-Run Approach to Opportunity-Based Marketing
Forrester outlined a Crawl-Walk-Run approach to abandoning MQLs and adopting opportunity-based marketing at B2B Summit 2022. Find out what this and other ABM best practices mean for your MarTech stack