Jackie Sutherland

Intent data can help you determine where your prospects are in the buying process by matching intent signals to your target account. This means you can understand when a company is in-market.

Use summer to brush up on account based marketing knowledge. LeadFabric curated a list of resources on high-level ABM concepts, intent data, account selection, and personalized customer experiences.

ABM is often touted as the future of B2B marketing, but interpretations of what ABM actually means vary wildly. We break down 3 main categories of ABM and how to choose which is right for your needs.

Forrester outlined a Crawl-Walk-Run approach to abandoning MQLs and adopting opportunity-based marketing at B2B Summit 2022. Find out what this and other ABM best practices mean for your MarTech stack