How Athlon Transformed Eloqua With a Human-First Approach
At a Glance
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Challenge: Athlon needed help navigating the complexity of Eloqua and upskilling team members - many of whom had no prior experience with the platform.
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Solution: LeadFabric provided hands-on Eloqua implementation, embedded support, and real-time coaching tailored to Athlon’s goals.
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Result: A successful migration, improved campaign performance, and empowered internal users - backed by a partner who felt like they gained an expert team.
“They were the sole reason our migration was successful.” – Kim A., Athlon
When mobility solutions provider Athlon decided to embrace Eloqua to power its digital marketing efforts, they knew they weren’t just buying software - they were investing in capability. But Eloqua is a big platform. For a mid-sized company with big goals and little in-house experience, success hinged on the factors beyond configuration such as trust, expertise, and hands-on support.
That’s where LeadFabric came in.
The Challenge of Turning Complexity Into Capability
Athlon, a pan-European leasing and mobility company, operates in a dynamic and highly competitive market. After choosing Oracle Eloqua as their primary automation platform, the team faced a challenge that many companies encounter: how do you actually implement, scale, and get results from a tool as intricate as Eloqua, especially when your team is starting from scratch.
“I was a nervous with zero knowledge of Eloqua. I kid you not—when I say I knew nothing about this gigantic tool, I mean nothing.” – Kim A., Athlon
Eloqua isn’t just a plug-and-play tool. It requires thoughtful configuration, tailored campaign architecture, and, crucially, internal enablement. Athlon didn’t just need a deployment checklist. They needed guides. Experts. Partners who could train their team while simultaneously solving technical problems and setting up sustainable campaign frameworks.
A Partner, Not a Vendor
Athlon turned to LeadFabric due to their reputation as a consultancy known for helping companies operationalise complex MarTech tools like Eloqua across teams, regions, and use cases. But what made the difference wasn’t just technical skill, it was the way LeadFabric integrated with Athlon’s team as if they were part of it.
“LeadFabric will support you and your business like it’s their own. Not just support, but an actual member who shares your goals and needs.” – Kim A.
From the beginning, LeadFabric approached Athlon’s needs holistically. Our key consultants and developers became embedded contacts - not faceless experts behind a helpdesk, but real people Athlon could reach out to directly.
“Their quick responses to your problems or questions and the fact that they are willing to help you at all costs is something we really appreciate!” – Nienke S., Athlon
LeadFabric didn’t just configure Eloqua; they walked Athlon’s team through every feature, answered questions in real-time, and clarified deeply technical topics in plain terms. Whether it was email campaign structure, segmentation logic, or dynamic content LeadFabric’s Eloqua Support Specialists were coaches, not just troubleshooters.
The result? Even team members with zero prior experience quickly became confident users. Marketing campaigns became more structured. Automation logic improved. Content performance increased. And all of it was backed by the calm assurance that expert help was only ever a message away.
Results That Stick
Today, Athlon runs smarter, more confident marketing operations on Eloqua faster and with more clarity than they believed possible at the start of the journey. And unlike many agency engagements that taper off post-launch, LeadFabric’s impact has endured.
“They’ve helped me with everything, from navigating Eloqua to creating better content.” – Kim A.
Athlon’s team no longer struggles with the platform, they leverage it. Internal capability is up. Response times are down. Campaigns get to market faster, and they land better. As Nienke put it:
“Just work with them for a bit and you’ll see how valuable they really are.”
Want to unlock the full potential of Eloqua with a partner that cares as much as you do? Contact LeadFabric today to get started.
