Getting on target with ABM and Intent Data
Just as orange is the new black, intent data is the new avocado craze. Intent data allows you to discover business firmographics and demographics about anonymous and known visitors – including how they engage with your content. So, for the sophisticated marketer like you, who wants to deepen his insights on specific companies, intent data is your best bet at hitting those targeted accounts!
Intent data doesn’t only empower ABM strategies. Join our session to also learn the ways Intent data is being used to connect the journey of an anonymous visitor through to a loyal customer, which you can use to further validate the effectiveness of your marketing programs!
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