Other content in this Stream
![Now Is The Time for SalesTech](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYwYTRmNTM2MWU5OGIuanBnJnZlcnNpb249MDAwMCZzaWc9NzJhOWQyMDA2NjYwZDhhNDdkNWRkODRlNzM5NTRiNjY%25253D&size=1&version=1675245138&sig=2c4e1fb7fe337314c1e580d8f4a734ea&default=hubs%2Ftilebg-blogs.jpg)
It's never been harder for sales teams to prove their value in a world where buyers are more educated, independent and empowered than ever. How can tech help sales get their jobs done? Read on.
![An Introduction to ICPs, Buyer Personas & Buyer Journeys (2021)](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYwNzg1ZDdiNTk4NGEucG5nJnZlcnNpb249MDAwMCZzaWc9Mjk1MmE0ZDFmMzg1YjdkYTY3MTRhNjE0ZTFmNjNjYTQ%25253D&size=1&version=1675245138&sig=c3b2f834414d4fa8d99babe6f0b215f3&default=hubs%2Ftilebg-blogs.jpg)
An introduction to ICPs, buyer personas, and buyer journeys for B2B organizations.
![The Shift of B2B Marketing in 2021: The CEOs Weigh In](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYwYWUxZmMxMWNjY2MucG5nJnZlcnNpb249MDAwMCZzaWc9ZTEwN2ZkYjY0ZTExYzVjNDRjM2I2MTJlZWJkZWJlMTg%25253D&size=1&version=1675245138&sig=a2038b50f6f4ffb866875c4bfac73b13&default=hubs%2Ftilebg-blogs.jpg)
So you think you know B2B Marketing? Learn what the leaders have to say about how the world of B2B has evolved, and where there is to go from here.
![The Fundamentals of ABM](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYwNWM3MzgzMDYzNGMuanBnJnZlcnNpb249MDAwMCZzaWc9ODhjODA4ZDExMjJmNGIxMDc4ZjhlY2NmN2YzNTNhM2M%25253D&size=1&version=1675245138&sig=f186bfbe2df0927b9ac83384bcd4b577&default=hubs%2Ftilebg-blogs.jpg)
What is Account-Based Marketing? What kind of ABM tech is available? What's the difference between ABM and traditional Demand Gen? And how do you actually apply ABM? Read on to find out!
![Our Lockdown in Numbers (Infographic 2021)](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYwNGI4MTIxYTM5OGIucG5nJnZlcnNpb249MDAwMCZzaWc9MTY0MDdlODBiNmI0MWRiYWJhZjBlMzA4ZmI1YTViMWU%25253D&size=1&version=1675245138&sig=7c29cebbe78b138723e12bbf56940b81&default=hubs%2Ftilebg-blogs.jpg)
Review our year with us! Here's our lockdown in numbers -- from revenue growth and new hires to kilometers traveled and minutes spent on Zoom.
![Marketing Automation Courses and Certifications](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmZWM0N2E5MzlmOWMucG5nJnZlcnNpb249MDAwMCZzaWc9MDlhYzZlZTIyMzYxM2U1OGYzZDllYTJjNGU1MjkzMWM%25253D&size=1&version=1675245138&sig=dccaa1fae77e69c252046a0fc3db3fa2&default=hubs%2Ftilebg-blogs.jpg)
Looking to boost your skills in Marketing Automation? Learn all about available courses and certifications. Our consultants can guide you.
![How LeadFabric + Drift Generated $1M in Pipeline in Only 6 Weeks](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmOTE3MzRhYTVkOWMucG5nJnZlcnNpb249MDAwMCZzaWc9NDUzMGFkZjMyNjc3MjUxNDEyMzY3ZDg4NGVjOWQ1MzI%25253D&size=1&version=1675245138&sig=c039e4cdd4aad6b04217af085ed19e2c&default=hubs%2Ftilebg-blogs.jpg)
How LeadFabric + Drift Generated $1M in Pipeline in Only 6 Weeks
![Press Release: LeadFabric becomes the first Drift Premier Partner in Europe](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmOTE3MjJmNWQyNGEucG5nJnZlcnNpb249MDAwMCZzaWc9MWI3YTA5MjA0ZmJhODZjNTZiOTA2MmIyMDQxNGI1ZmU%25253D&size=1&version=1675245138&sig=c0fda75a33b5473f46629c424cda5ff7&default=hubs%2Ftilebg-blogs.jpg)
LeadFabric becomes the first Drift Premium Partner in Europe
![The Six Principles of Persuasion: Applying Psychology to Events](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmNmI0OTQ2NTQ3ZWIuanBnJnZlcnNpb249MDAwMCZzaWc9N2RhMjhmZjJhZmIyMzQzZDJmNjhjMWVmYTE1Y2VlNjg%25253D&size=1&version=1675245138&sig=70236b0a64f40ff880c1310e45b75dc6&default=hubs%2Ftilebg-blogs.jpg)
What are the six principles of persuasion and how can they be applied to event marketing?
![Design your events with the ‘Peak-End Rule’ in mind](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmNDdiYWNkMzFjMDUuanBnJnZlcnNpb249MDAwMCZzaWc9MjBiODMwYmFjZDIzYjQxNWMzN2FlMDM4ZjRkYmUxYTY%25253D&size=1&version=1675245138&sig=abfbc9f408af93db4c75e7656d507f1f&default=hubs%2Ftilebg-blogs.jpg)
Understanding the Peak-End Rule and how to use it to improve event experiences
![LeadFabric is an Oracle PartnerNetwork Member](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmMjE2YjQ1MGI2MmMucG5nJnZlcnNpb249MDAwMCZzaWc9MzdjZDI4NDc2NmE1MzBkNGUzMTc5NmM2YWNiYzk4YjU%25253D&size=1&version=1675245137&sig=3dcfde0e967eefbf25b0957e55f688f2&default=hubs%2Ftilebg-blogs.jpg)
In order to get to your destination, you need to drive a car. But you always will need to proof that you are competent to drive. LeadFabric is helping to drive your digital marketing transformation.
![Intelligent Virtual Assistants](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVlYmU0OTIwMTA5N2UucG5nJnZlcnNpb249MDAwMCZzaWc9ZjQ0ZTA2MzFkNTgzNDFhZGExMDY5M2E2Y2I4ZDZiNTc%25253D&size=1&version=1675245137&sig=676adffe062f36fa158e3a68350e63c2&default=hubs%2Ftilebg-blogs.jpg)
Conversica’s AI technology is the IVA (Intelligent Virtual Assistant), a tried and tested AI solution evolved over 10 years of learning.
![Introducing Conversica’s Intelligent Virtual Assistant](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVlYjNjZWU1YTE1ZGUucG5nJnZlcnNpb249MDAwMCZzaWc9NDRjMDQxOThmMTBkNzZkOTBhZGE4N2IxMDIyMTJhOTc%25253D&size=1&version=1665679078&sig=0eb3561444d5a1787e92996165058739&default=hubs%2Ftilebg-blogs.jpg)
Conversica and LeadFabric’s relationship dates back to early 2018, when the two companies began collaborating through a referral partnership in joint marketing activities for European prospects.
![Press Release: Conversica Announces a Strategic European Reseller Partnership with LeadFabric](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVlYjJmZDBmMDVjZTYucG5nJnZlcnNpb249MDAwMCZzaWc9NDhhZmFlY2RjMTFiNTBkMDQ3YzgyNzMxMWEwMmVhZGU%25253D&size=1&version=1675245137&sig=d8b7a7d948536d70703e9722b7fd5d1b&default=hubs%2Ftilebg-blogs.jpg)
The Partnership Ignites Enterprises in EMEA to Embrace a New Normal by Augmenting Their Workforce with Intelligent Virtual Assistants
Presentation for live demo from Tuesday, April 2nd 2019, 3PM.
![Recording: Uberflip's content experience platform](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVlODZmMzU0N2E3MzMucG5nJnZlcnNpb249MDAwMCZzaWc9NGJjMGU3OGQ4NTNkMGQwOTkxZjMxNTAzZDE1YTMyOTM%25253D&size=1&version=1665679078&sig=f223c063ea4c2f1d7adc992702ad848e&default=hubs%2Ftilebg-blogs.jpg)
You will learn why B2B marketers from innovative companies like Aon, Microsoft, and Schneider Electric use Uberflip to crush their content and revenue goals.
![Re-engaging prospects: How Sunlighten brings leads back to life](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjOGZhY2ZmNzBjMzUucG5nJnZlcnNpb249MDAwMCZzaWc9ZjM1MmU1NTVhMzRkMzcyYTQ3OTBlNjQ5NjhkZGM3MDU%25253D&size=1&version=1665679078&sig=f2f9a3ed329dcdbc89564356cdaa736b&default=hubs%2Ftilebg-blogs.jpg)
Every CRM has a number of leads that are old and unresponsive. Do you throw them away or let them sit there? (Hint - neither is the answer). Learn how to make old leads work for you in this webinar
![From ZEN - Scott Vaughan (Integrate)](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc5NjEwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjODI5MWZiOWQzNjAucG5nJnZlcnNpb249MDAwMCZzaWc9ZWNiM2ZlNDA5NDc0YjNjYzQ5MjNjZjdkNzk1NzJkNTA%25253D&size=1&version=1665679078&sig=631b599fd3a1ae2d7a6c31c9cd208009&default=hubs%2Ftilebg-blogs.jpg)
Scott Vaughan talks about new trends in B2B Marketing.
In his new book, Randy Frisch, CEO of UberFlip talks about content user experience to better connect with your audience. Here’s an excerpt of his writing.