The Demise of 3rd-Party Cookies
The upcoming phase-out of 3rd-party cookies is a topic that weighs heavily on the minds of many digital marketers. Read on for an in-depth explanation on what cookies are, why third-party cookies are being phased out, and how B2B marketers can adapt to this major change.
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Read ArticleBreaking Up With Third-Party Cookies
Part 1 of 3: An in-depth explanation on what cookies are, why third-party cookies are being phased out, and how digital marketers can adapt to this major change.
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Read ArticleWhat will happen when the cookies crumble?
Part 2 of 3: Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.
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Read ArticleMoving toward an account-based future
Part3: ABM, or account-based marketing, may be a best B2B marketing solution when third-party cookies are phased out. Account selection, avoiding ABM pitfalls and choosing the right technology are key
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To learn more about getting started with ABM, check out our free eBook.
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