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Understanding the North Star in CX

Discover how the North Star concept can guide your customer experience strategy. Learn to define, measure, and adapt your approach to boost satisfaction, loyalty, and business growth in a dynamic mark

From Blind Spots to Bright Spots: Transform Your B2B Sales with Customer Insights

Discover how addressing seller blind spots with customer feedback can boost your CX, enhance salespeople training, and ultimately drive sales success.

B2B Buyer Journeys: When One Size Doesn't Fit All

The path to purchase in the B2B world is rarely straightforward. Understanding the complexities of B2B buyer journeys is crucial for successfully navigating the B2B marketing and sales landscape.

Is your B2B Marketing for the birds?

Exploring trending themes in B2B Advertising

In this blog post, we’ll explore both key and less obvious topics that are shaping the B2B digital marketing scene you can tap into for your next campaign.

Effective B2B ads: Navigating the buyer journey through strategic advertising

Explore how to make your B2B ads resonate more by using personas and the buyer journey.

Getting started with Pardot: a guide to maximising the potential of your marketing platform

Pardot's seamless integration with Salesforce enhances lead generation. Maximize its potential with three steps: thorough onboarding, aligning marketing with sales, and continuous optimisation.

B2B Buyer Insights: The Gift that Keeps on Giving

Explore how Buyer Insights can enhance your marketing and sales strategy.

Leveraging ABM Use Cases for Business Success

Explore how businesses can utilize marketing use cases to drive success.

當瀏覽＋魔餅碎裂時會發生什麼？

ABMonday是一個旨在產生意識並教育帳戶導向行銷最佳實踐和相關主題的博客系列。我們以一個目前在每個人心中都存在的主題開始這個系列：第三方餅乾的終結。本博客是我們在這個主題上的第二篇文章。繼續閱讀，以了解第三方餅乾的消亡對B2B行銷人員的影響，以及我們可以考慮實施的潛在解決方案以適應這種變化。

數位時代的行銷革命：從傳統到自動化的轉變

自古以來，行銷一直是企業取得商業成功的重要關鍵。然而，隨著時間的推移和科技的進步，行銷領域發生了翻天覆地的變化，從以前的傳統方式轉變為現在的數位化和技術驅動的行銷手段。這個變革帶來了許多優勢和新機會，使得企業能夠更有效地吸引客戶，提高銷售效率，並改善客戶體驗。

為什麼在B2B市場行銷中你應該關注心理學？

在B2B市場中，很容易陷入一個誤解，認為客戶和潛在客戶遵循理性的決策過程。然而，心理學長期以來已經證明，人類並不是理性的生物，我們的決策主要基於情感，而不僅僅是純粹的邏輯推理。無論我們多麼嘗試保持客觀，我們都會在有意識或無意識的情況下，受到外部因素和情感的影響。

作為一名 Marketo Engage 數位營銷人員，我應該如何為 iOS 15 做好準備呢？

LeadFabric expands into emerging market opportunity with five new experts

LeadFabric has expanded with five marketing & sales tech veterans to support its ambition to break new ground as a true full-service offering for sales & marketing transformation.

2022 Outreach Revenue Innovators - Strategies For Selling to the Modern Buyer

New buying trends have come a long way from the sales cycles and funnels of the past, and our methods and approaches must be adapted to buyers being savvier and wanting more control in the process.

LeadFabric and 6sense Announce Partnership to Provide Revenue AI Platform For Sales And Marketing Teams

Read about LeadFabric's partnership with 6sense, the leading platform for B2B organizations generating predictable revenue.

LeadFabric becomes 1st Drift Platinum Partner in EMEA

LeadFabric has announced that they have been promoted to Drift’s highest partnership status, making the marketing consultancy the first to achieve this milestone outside of the United States.

Au revoir aux cookies, bonjour à l'ABM

L’ABM est une solution de marketing B2B efficace lorsque les cookies tiers sont progressivement supprimés. La bonne sélection des comptes et le choix de la bonne technologie sont essentiels.

Que se passe-t-il lorsque les cookies tombent en miettes?

En savoir plus sur l'impact de la disparition des cookies tiers sur les marketers B2B et les solutions potentielles à envisager de mettre en place pour s'adapter.

Intent Data: Your Secret Weapon for Recession-Proof Marketing

Intent data can help you determine where your prospects are in the buying process by matching intent signals to your target account. This means you can understand when a company is in-market.