Blog

  • People miss colleagues, not commutes

    People miss colleagues, not commutes

    At LeadFabric, we have implemented our very own "Work-from-Anywhere" policy. Preserving a sense of community while letting teams work autonomously and flexibly has become our priority.

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  • Why you should care about Psychology in B2B Marketing

    Why you should care about Psychology in B2B Marketing

    Understanding your buyers and their decision-making processes is key to develop a B2B marketing strategy.

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  • La nature humaine de l’ABM

    La nature humaine de l’ABM

    Avec des acheteurs de plus en plus exigeants, il est important de garder l'élément humain au sein des initiatives de marketing et de vente.

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  • Now Is The Time for SalesTech

    Now Is The Time for SalesTech

    It's never been harder for sales teams to prove their value in a world where buyers are more educated, independent and empowered than ever. How can tech help sales get their jobs done? Read on.

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  • ELOQUA 21B RELEASE UPDATES (FEAT. IMPROVED FORMS)

    ELOQUA 21B RELEASE UPDATES (FEAT. IMPROVED FORMS)

    New releases and updates from Oracle Eloqua 21B (mid-May roll-out), featuring improved forms and more!

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  • Top 5 Features: ELOQUA VS PARDOT

    Top 5 Features: ELOQUA VS PARDOT

    Discover the top five best features that Eloqua and Pardot each have to offer and which platform is the right one for you.

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  • An Introduction to ICPs, Buyer Personas & Buyer Journeys (2021)

    An Introduction to ICPs, Buyer Personas & Buyer Journeys (2021)

    An introduction to ICPs, buyer personas, and buyer journeys for B2B organizations.

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  • The Fundamentals of ABM

    The Fundamentals of ABM

    What is Account-Based Marketing? What kind of ABM tech is available? What's the difference between ABM and traditional Demand Gen? And how do you actually apply ABM? Read on to find out!

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  • Fundamental knowledge on how to maintain, improve, and measure your Eloqua database

    Fundamental knowledge on how to maintain, improve, and measure your Eloqua database

    Learn basics on how you can improve your Eloqua database in the fastest way.

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  • Vos agents commerciaux sont-ils bien équipés pour faire leur travail ?

    Vos agents commerciaux sont-ils bien équipés pour faire leur travail ?

    Assurez-vous que vos agents commerciaux sont équipés pour faire leur travail avec des solutions de chatbots. Voici une liste des avantages qu'un chatbot peut offrir.

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  • Current state of Eloqua's Salesforce.com Integration app

    Current state of Eloqua's Salesforce.com Integration app

    Let me tell you what is great and what sucks in the Salesforce.com Integration app in Eloqua in 2020.

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  • Want to archive emails? Eloqua's November 2020 release is going to help

    Want to archive emails? Eloqua's November 2020 release is going to help

    What you should expect from the new update that is coming to your Eloqua instance in November 2020.

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  • How LeadFabric + Drift Generated $1M in Pipeline in Only 6 Weeks

    How LeadFabric + Drift Generated $1M in Pipeline in Only 6 Weeks

    How LeadFabric + Drift Generated $1M in Pipeline in Only 6 Weeks

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  • Les six principes de la persuasion : appliquer la psychologie à l'évènementiel

    Les six principes de la persuasion : appliquer la psychologie à l'évènementiel

    Quels sont les six principes de la persuasion et comment peuvent-ils aider à la mise en place d'évènements marketing?

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  • The Six Principles of Persuasion: Applying Psychology to Events

    The Six Principles of Persuasion: Applying Psychology to Events

    What are the six principles of persuasion and how can they be applied to event marketing?

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  • Créez vos évènements en suivant la règle du "Peak-End"

    Créez vos évènements en suivant la règle du "Peak-End"

    Comprendre la règle du Peak-End et comment l'utiliser pour améliorer vos évènements

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  • Design your events with the ‘Peak-End Rule’ in mind

    Design your events with the ‘Peak-End Rule’ in mind

    Understanding the Peak-End Rule and how to use it to improve event experiences

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  • 比利时商领飞有限公司在亚太地区

    比利时商领飞有限公司在亚太地区

    生活在这个时代,拥有所有高科技和现代生活方式,各个年龄段的消费者都在日益扩大其通过网路访问信息的能力。随着对所有人的真正方便,在线上比较价格,产品和服务将变得更加容易,并且大多数人希望花费最少的钱来购买最好的产品或服务。

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  • 比利時商領飛有限公司在亞太地區

    比利時商領飛有限公司在亞太地區

    生活在這個時代,擁有所有高科技和現代生活方式,各個年齡段的消費者都在日益擴大其通過Internet訪問信息的能力。隨著對所有人的真正方便,在線上比較價格,產品和服務將變得更加容易,並且大多數人希望花費最少的錢來購買最好的產品或服務。

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  • What's new in Eloqua's August 2020 Release?

    What's new in Eloqua's August 2020 Release?

    Let's run through a short summary what is coming to Eloqua's 20C release scheduled fro August 2020.

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