Blog

Know Your Buyer, Know the Moment: Closing the Loop on Signal-Based Growth

Signal-based marketing fails without context. See why Buyer Insights and Clay work as one loop - research defines who matters, signals define when.

LeadFabric is now a Clay Studio Partner!

What is Clay and What Does it Mean for the Future of B2B?

Modern go-to-market need better data, better timing, and better ways to turn buyer signals into relevant action. That is where Clay becomes interesting.

5 things we learned at Clay GTM in GMT 2026

LeadFabric Recognized as a G2 Leader for Marketing Automation Consulting

LeadFabric has been recognized as a G2 Leader for Marketing Automation Consulting, reflecting client trust in its approach to automation, demand generation, and revenue growth.

What are UTMs? All about UTMs from an experienced digital marketer

5 Ways to Use Eloqua's Free AI Functions

Discover how to leverage the newly free AI tools from Eloqua to optimize your email marketing.

Why B2B Branding and Reputation Are No Longer Optional

B2B branding is now mission-critical. Modern buyers expect trust, emotion, and authenticity - long before sales engage. Strong B2B brand and reputation shape perception and drive growth.

Cultural Nuances Unveiled: The Collaboration of 6sense and LeadFabric on European B2B Buying

Since 2023, LeadFabric and 6sense have partnered to enhance B2B strategies through research on buyer behavior. Stay tuned for insights on cultural nuances in Belgium and the Netherlands.

Navigating Economic Turbulence: Strategies for Business Resilience

Explore strategies for B2B resilience during economic challenges, focusing on retention, loyalty, and actionable tactics to drive growth and stability.

Understanding the North Star in CX

Discover how the North Star concept can guide your customer experience strategy. Learn to define, measure, and adapt your approach to boost satisfaction, loyalty, and business growth in a dynamic mark

From Blind Spots to Bright Spots: Transform Your B2B Sales with Customer Insights

Discover how addressing seller blind spots with customer feedback can boost your CX, enhance salespeople training, and ultimately drive sales success.

B2B Buyer Journeys: When One Size Doesn't Fit All

The path to purchase in the B2B world is rarely straightforward. Understanding the complexities of B2B buyer journeys is crucial for successfully navigating the B2B marketing and sales landscape.

Is your B2B Marketing for the birds?

Exploring trending themes in B2B Advertising

In this blog post, we’ll explore both key and less obvious topics that are shaping the B2B digital marketing scene you can tap into for your next campaign.

Effective B2B ads: Navigating the buyer journey through strategic advertising

Explore how to make your B2B ads resonate more by using personas and the buyer journey.

Getting started with Pardot: a guide to maximising the potential of your marketing platform

Pardot's seamless integration with Salesforce enhances lead generation. Maximize its potential with three steps: thorough onboarding, aligning marketing with sales, and continuous optimisation.

B2B Buyer Insights: The Gift that Keeps on Giving

Explore how Buyer Insights can enhance your marketing and sales strategy.

Leveraging ABM Use Cases for Business Success

Explore how businesses can utilize marketing use cases to drive success.