LeadFabric and 6sense Announce Partnership to Provide Revenue AI Platform For Sales And Marketing Teams

March 30, 2023

Diegem, Belgium – March 30th 2023 – LeadFabric, a global B2B marketing consultancy specializing in digital marketing and sales alignment, today announced a partnership with 6sense, the leading platform for B2B organizations generating predictable revenue. The partnership will help LeadFabric become a full-service provider of martech and sales tech-powered solutions for sellers and marketers in Europe.

The partnership strengthens 6sense expansion in Europe of its 6sense Revenue AI™ platform that leverages AI across the entire buyer's journey, removing the guesswork and uncertainty that plagues revenue teams. Alignment across sales, marketing, RevOps, and customer success unlocks operation efficiency. 6sense Revenue AI helps teams meet the needs to improve the client experience and create a higher-quality pipeline for more revenue potential.

“LeadFabric is one of the pioneers of B2B marketing and sales alignment in Europe, and its services match well with our vision of changing the landscape of revenue technology for B2B sellers and marketers across the board,” said Elliot Smith, Head of Partnerships at 6sense. “The B2B buying experience has significantly changed, and we’re excited to partner with LeadFabric to meet the demand of companies eager to set their revenue teams up to win in this new environment.”


6sense’s unique platform and approach will enable LeadFabric to leverage AI insights that help their clients understand the buying propensity of key customers. As a result, the marketing consultancy can now access comprehensive data and engagement technology, helping clients engage with potential and existing accounts throughout their entire life cycle. The new capabilities are expected to yield higher productivity levels, more revenue conversion and much lower churn.

“We started to offer marketing automation fifteen years ago, but in the meanwhile the enabling technology we relied upon is nearing the end of its lifecycle. - noted Koen De Witte, CEO and Founder of LeadFabric. “Traditional marketing automation focuses on using first party behavioral data to augment the buyer profile, but it offers a too narrow lens most of the time. There is so much 3rd party data required that isn’t always readily available and that complicates the process of selling to large accounts with extensive buying committees. Key accounts demonstrate intent and behavior often much earlier in, but also during, their buying cycle before they hit the sellers web properties. All of the data is required to make the right sales and marketing decisions and marketing automation’s first-party data that marketing managers traditionally use simply isn’t enough. 6sense gives us the ability to go wider and deeper - to find each decision-maker and engage with them.”

As early as 2008, LeadFabric was a pioneer for digital marketing & sales solutions, being the 1st consultancy to introduce the SaaS MarTech solutions (eg B2B targeting and digital engagement) that ballooned in North America on the continent. Customers buying tinto this offering early, gained competitive edge over their compeition. Today, LeadFabric offers fully integrated and compliant solutions ahead of the market, offering a competitive edge for their clients.

6sense’s partnership is a critical milestone in LeadFabric’s journey to position itself as a complete account-based consultancy. As the leading ABM platform on the market, 6sense joins a select group of Sales and MarTech providers such as Adobe, Drift and Outreach that have awarded premium partnership status to LeadFabric.

With their strategic partnership approach, the marketing consultancy who also recently added specialized change management advisory services as well as creative and media services, today offers a full ABM service. In this way, LeadFabric is redefining expectations of what an ABM consultancy can deliver, becoming a true One Stop Shop for ABM solutions with multiple services from start to finish.

If you would like to find out more about LeadFabric or 6sense, visit their website today, or contact Ivano Ginevro for more information.

About LeadFabric

Founded in 2008, LeadFabric has for long pioneered the alignment between sales and marketing teams with their buyers’ ever-evolving needs and expectations. The company is one of the most experienced and highly certified Marketing Technology services providers and consultancies in Europe, leveraging partnerships with premier platforms including (but not limited to) Adobe Marketo Engage, Oracle Marketing Cloud, Outreach, Drift, and more. With a multi-cultural DNA, LeadFabric has offices in Belgium, the Netherlands, Romania, France, Taiwan."

About 6sense

6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, G2, TrustRadius, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. Learn more at 6sense.com.

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