LeadFabric becomes 1st Drift Platinum Partner in EMEA

October 20, 2022 Johnny Barclay

Diegem, Belgium – October 20, 2022  – LeadFabric has announced that they have been promoted to Drift’s highest partnership status, making the marketing consultancy the first to achieve this milestone outside of the United States. 

LeadFabric, a leading marketing technology services provider and digital consultancy, has become the first Drift partner to achieve Platinum status outside the North American region. The upgraded partner status will open up new opportunities for LeadFabric to expand its services and solutions across Europe, helping its clients find more success with the platform.

Drift, the Conversation Cloud company, helps companies deliver personalized customer experiences, shorten their sales cycles and strengthen their brands. Their partnership program recognizes the contribution of organizations that successfully bring in substantial revenue and obtain highly qualified staff.

Since becoming affiliated in 2018, LeadFabric has quickly grown into one of Drift’s largest partners and a leading provider of conversational marketing strategy. LeadFabric’s official recognition as a Platinum Partner has signified their success in providing Drift services and support to their clients, helping them drive more leads, book more meetings and grow pipeline and revenue quickly.

“Our clients’ results are proof of what Drift and LeadFabric can accomplish together,” said Koen de Witte, CEO and Founder of LeadFabric. “It’s the perfect solution to offer value to end-users seeking a more frictionless engagement method. The less friction, the better the customer experience, and the more qualified leads and sales we enable our clients to pass on. It’s a win-win situation for everyone involved.”

The effectiveness of Drift is amplified by LeadFabric’s own international DNA. As a multilingual consultancy that covers over 15 languages, LeadFabric is a natural choice for Drift clients who want to expand their presence throughout the European, Middle East, African (EMEA), and Asia-Pacific (APAC) regions. As a specialist in generating international demand and account-based marketing (ABM), they are quickly becoming the first choice for growing businesses.

“As we continue to shift from a world with digital to a digital-first world, global demand for the Drift Conversation Cloud continues to increase as companies recognize the impact of personalized buyer experiences on pipeline and revenue,” said Scott Ernst, CEO of Drift. “LeadFabric is a key partner in helping us meet this increased demand as we continue to grow our global impact and presence. We’re proud to recognize them as a Drift Platinum Partner and look forward to continued shared success.”  

Drift’s partners play a critical role in facilitating the adoption and growth of the platform throughout the world. As customer interest has rapidly increased, LeadFabric has helped extend Drift’s reach and success within the EMEA and APAC markets.

“People are tired of having one-way falsified conversations with companies. They want to have a productive conversation about their needs. Drift is the bridge people are looking for. It brings back the two-way conversation companies have been missing for the past few decades,” says de Witte. “We are excited to lead the way throughout EMEA and APAC in this exciting new chapter for digital marketing as Drift’s first non-US Platinum Partner.”


Founded in 2008, LeadFabric has long pioneered the alignment between sales and marketing teams with their buyers’ ever-evolving needs and expectations. The company is one of the most experienced and highly certified Marketing Technology services providers and consultancies in Europe, leveraging partnerships with premier platforms including (but not limited to) Adobe Marketo, Oracle Eloqua, Outreach, Drift, and more. With a multicultural DNA, LeadFabric has offices in Belgium, the Netherlands, Romania, France, and Taiwan."



John Barclay



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