Koen De Witte

Koen's true passion is innovation in B2B sales & marketing. Back in 2008 he started LeadFabric, one of the very first demand marketing services firms in Europe.

La nature humaine de l’ABM

Avec des acheteurs de plus en plus exigeants, il est important de garder l'élément humain au sein des initiatives de marketing et de vente.

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How LeadFabric + Drift Generated $1M in Pipeline in Only 6 Weeks

How LeadFabric + Drift Generated $1M in Pipeline in Only 6 Weeks

Read Article
Slides: Digital or bust: Navigating change in manufacturing

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Digital or bust: Navigating change in manufacturing

Recording of our webinar from 11th June 2020 where we discussed how to apply the required change in a scalable and feasible way not only in manufacturing industry.

Read Article
While you're all stuck in Zoom...

Having us all work from home has come with all sorts of learnings. One is the fact that we all of a sudden seem to be constantly stuck in Zoom, Teams and even good ole Webex calls.

Read Article
Resourceful-20: A series of webinars to share ideas on how to run your business during and after COVID-19

Let’s see our digital economy as a blessing. Only one decade ago a WW virus outbreak probably would have generated even more disruption.

Read Article
Life in a time of COVID-19

For so many of us, the impact that COVID-19 has had on our work, family and society is unprecedented. We are in uncharted waters, feeling our way through this crisis. There is a saying that a crisis o

Read Article
The human nature of ABM

Technology can help us accomplish great things. But there is a risk we let the pendulum swing too far. Great sales and marketing people can run certain activities much better than technology ever...

Read Article
The increasingly human face of MarTech in 2020

During the entire past decade we have been beating the drum on how marketing technology can seriously contribute to improving your revenue streams and growth...

Read Article
LeadFabric is now Adobe Marketo Engage Specialized

LeadFabric is the first Adobe Solution Partner at the bronze level to be specialized in Adobe Marketo Engage for Europe

Read Article
Are your channel, CRM or marketing automation tools missing the mark?

If you’re relying on channel partners for your go to market execution than most probably your existing CRM and MAP solutions fall short. Our partnership with ZIFT is probably worth looking at.

Read Article
MarTech up-selling & Buyer-upsetting

Sales and Marketing technology is a great thing and we love its productivity enabling quality. The larger MAP's have been acquired by large companies. Is this diluting the original revenue enablement?

Read Article
About the importance of being a trusted advisor in B2B Marketing Technology

WOM: Word of mouth is the principle way people buy today. "Customer first" obsession. Customer delight

Read Article
2019 Race Started

What’s another year. Once the winning tune for Ireland at the Eurovision song contest. The year has flown by. And what a year it was.

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Connect with LeadFabric

Follow us on our LinkedIn profile

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Koen De Witte

La nature humaine de l’ABM

Avec des acheteurs de plus en plus exigeants, il est important de garder l'élément humain au sein des initiatives de marketing et de vente.

How LeadFabric + Drift Generated $1M in Pipeline in Only 6 Weeks

How LeadFabric + Drift Generated $1M in Pipeline in Only 6 Weeks

Slides: Digital or bust: Navigating change in manufacturing

Digital or bust: Navigating change in manufacturing

Recording of our webinar from 11th June 2020 where we discussed how to apply the required change in a scalable and feasible way not only in manufacturing industry.

While you're all stuck in Zoom...

Having us all work from home has come with all sorts of learnings. One is the fact that we all of a sudden seem to be constantly stuck in Zoom, Teams and even good ole Webex calls.

Resourceful-20: A series of webinars to share ideas on how to run your business during and after COVID-19

Let’s see our digital economy as a blessing. Only one decade ago a WW virus outbreak probably would have generated even more disruption.

Life in a time of COVID-19

For so many of us, the impact that COVID-19 has had on our work, family and society is unprecedented. We are in uncharted waters, feeling our way through this crisis. There is a saying that a crisis o

The human nature of ABM

Technology can help us accomplish great things. But there is a risk we let the pendulum swing too far. Great sales and marketing people can run certain activities much better than technology ever...

The increasingly human face of MarTech in 2020

During the entire past decade we have been beating the drum on how marketing technology can seriously contribute to improving your revenue streams and growth...

LeadFabric is now Adobe Marketo Engage Specialized

LeadFabric is the first Adobe Solution Partner at the bronze level to be specialized in Adobe Marketo Engage for Europe

Are your channel, CRM or marketing automation tools missing the mark?

If you’re relying on channel partners for your go to market execution than most probably your existing CRM and MAP solutions fall short. Our partnership with ZIFT is probably worth looking at.

MarTech up-selling & Buyer-upsetting

Sales and Marketing technology is a great thing and we love its productivity enabling quality. The larger MAP's have been acquired by large companies. Is this diluting the original revenue enablement?

About the importance of being a trusted advisor in B2B Marketing Technology

WOM: Word of mouth is the principle way people buy today. "Customer first" obsession. Customer delight

2019 Race Started

What’s another year. Once the winning tune for Ireland at the Eurovision song contest. The year has flown by. And what a year it was.

Connect with LeadFabric

Follow us on our LinkedIn profile