Koen De Witte

Koen's true passion is innovation in B2B sales & marketing. Back in 2008 he started LeadFabric, one of the very first demand marketing services firms in Europe.

  • La nature humaine de l’ABM

    La nature humaine de l’ABM

    Avec des acheteurs de plus en plus exigeants, il est important de garder l'élément humain au sein des initiatives de marketing et de vente.

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  • How LeadFabric + Drift Generated $1M in Pipeline in Only 6 Weeks

    How LeadFabric + Drift Generated $1M in Pipeline in Only 6 Weeks

    How LeadFabric + Drift Generated $1M in Pipeline in Only 6 Weeks

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  • Slides: Digital or bust: Navigating change in manufacturing

    Slides: Digital or bust: Navigating change in manufacturing

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  • Digital or bust: Navigating change in manufacturing

    Digital or bust: Navigating change in manufacturing

    Recording of our webinar from 11th June 2020 where we discussed how to apply the required change in a scalable and feasible way not only in manufacturing industry.

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  • While you're all stuck in Zoom...

    While you're all stuck in Zoom...

    Having us all work from home has come with all sorts of learnings. One is the fact that we all of a sudden seem to be constantly stuck in Zoom, Teams and even good ole Webex calls.

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  • Life in a time of COVID-19

    Life in a time of COVID-19

    For so many of us, the impact that COVID-19 has had on our work, family and society is unprecedented. We are in uncharted waters, feeling our way through this crisis. There is a saying that a crisis o

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  • The human nature of ABM

    The human nature of ABM

    Technology can help us accomplish great things. But there is a risk we let the pendulum swing too far. Great sales and marketing people can run certain activities much better than technology ever...

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  • The increasingly human face of MarTech in 2020

    The increasingly human face of MarTech in 2020

    During the entire past decade we have been beating the drum on how marketing technology can seriously contribute to improving your revenue streams and growth...

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  • LeadFabric is now Adobe Marketo Engage Specialized

    LeadFabric is now Adobe Marketo Engage Specialized

    LeadFabric is the first Adobe Solution Partner at the bronze level to be specialized in Adobe Marketo Engage for Europe

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  • Are your channel, CRM or marketing automation tools missing the mark?

    Are your channel, CRM or marketing automation tools missing the mark?

    If you’re relying on channel partners for your go to market execution than most probably your existing CRM and MAP solutions fall short. Our partnership with ZIFT is probably worth looking at.

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  • MarTech up-selling & Buyer-upsetting

    MarTech up-selling & Buyer-upsetting

    Sales and Marketing technology is a great thing and we love its productivity enabling quality. The larger MAP's have been acquired by large companies. Is this diluting the original revenue enablement?

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  • About the importance of being a trusted advisor in B2B Marketing Technology

    About the importance of being a trusted advisor in B2B Marketing Technology

    WOM: Word of mouth is the principle way people buy today. "Customer first" obsession. Customer delight

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  • 2019 Race Started

    2019 Race Started

    What’s another year. Once the winning tune for Ireland at the Eurovision song contest. The year has flown by. And what a year it was.

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  • Connect with LeadFabric

    Connect with LeadFabric

    Follow us on our LinkedIn profile

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