Zoe De Preter

Consumer Psychologist and Buyer Insights Consultant at LeadFabric, aiming to offer a refreshing, analytical and creative perspective on marketing challenges.

  • Why B2B Branding and Reputation Are No Longer Optional

    Why B2B Branding and Reputation Are No Longer Optional

    B2B branding is now mission-critical. Modern buyers expect trust, emotion, and authenticity - long before sales engage. Strong B2B brand and reputation shape perception and drive growth.

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  • Beyond Benelux: A Closer Look at B2B Buying Behavior in Belgium and the Netherlands

    Beyond Benelux: A Closer Look at B2B Buying Behavior in Belgium and the Netherlands

    In this report, we explore the Dutch and Belgian B2B Buying Experiences through a cultural lens and analyze what 6sense’s data suggests about European buying behavior.

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  • Cultural Nuances Unveiled: The Collaboration of 6sense and LeadFabric on European B2B Buying

    Cultural Nuances Unveiled: The Collaboration of 6sense and LeadFabric on European B2B Buying

    Since 2023, LeadFabric and 6sense have partnered to enhance B2B strategies through research on buyer behavior. Stay tuned for insights on cultural nuances in Belgium and the Netherlands.

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  • Navigating Economic Turbulence: Strategies for Business Resilience

    Navigating Economic Turbulence: Strategies for Business Resilience

    Explore strategies for B2B resilience during economic challenges, focusing on retention, loyalty, and actionable tactics to drive growth and stability.

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  • From Blind Spots to Bright Spots: Transform Your B2B Sales with Customer Insights

    From Blind Spots to Bright Spots: Transform Your B2B Sales with Customer Insights

    Discover how addressing seller blind spots with customer feedback can boost your CX, enhance salespeople training, and ultimately drive sales success.

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  • B2B Buyer Journeys: When One Size Doesn't Fit All

    B2B Buyer Journeys: When One Size Doesn't Fit All

    The path to purchase in the B2B world is rarely straightforward. Understanding the complexities of B2B buyer journeys is crucial for successfully navigating the B2B marketing and sales landscape.

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  • B2B Buyer Insights: The Gift that Keeps on Giving

    B2B Buyer Insights: The Gift that Keeps on Giving

    Explore how Buyer Insights can enhance your marketing and sales strategy.

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  • Quel rôle la psychologie a-t-elle en marketing B2B?

    Quel rôle la psychologie a-t-elle en marketing B2B?

    Comprendre ses acheteurs et leurs processus décisionnels est essentiel pour développer une stratégie marketing B2B.

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  • Introduction aux ICPs, Buyer Personas et Buyer Journeys pour les organisations B2B

    Introduction aux ICPs, Buyer Personas et Buyer Journeys pour les organisations B2B

    Contrairement à ce qu'on pourrait penser, tout prospect n'est pas forcément bon prospect. Lisez notre eBook interactif pour en apprendre davantage sur les ICPs, buer personas et buyer journeys.

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  • People miss colleagues, not commutes

    People miss colleagues, not commutes

    At LeadFabric, we have implemented our very own "Work-from-Anywhere" policy. Preserving a sense of community while letting teams work autonomously and flexibly has become our priority.

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  • Why you should care about Psychology in B2B Marketing

    Why you should care about Psychology in B2B Marketing

    Understanding your buyers and their decision-making processes is key to develop a B2B marketing strategy.

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