Zoe De Preter

In this report, we explore the Dutch and Belgian B2B Buying Experiences through a cultural lens and analyze what 6sense’s data suggests about European buying behavior.

Since 2023, LeadFabric and 6sense have partnered to enhance B2B strategies through research on buyer behavior. Stay tuned for insights on cultural nuances in Belgium and the Netherlands.

Explore strategies for B2B resilience during economic challenges, focusing on retention, loyalty, and actionable tactics to drive growth and stability.

Discover how addressing seller blind spots with customer feedback can boost your CX, enhance salespeople training, and ultimately drive sales success.

The path to purchase in the B2B world is rarely straightforward. Understanding the complexities of B2B buyer journeys is crucial for successfully navigating the B2B marketing and sales landscape.

Explore how Buyer Insights can enhance your marketing and sales strategy.

Comprendre ses acheteurs et leurs processus décisionnels est essentiel pour développer une stratégie marketing B2B.

Contrairement à ce qu'on pourrait penser, tout prospect n'est pas forcément bon prospect. Lisez notre eBook interactif pour en apprendre davantage sur les ICPs, buer personas et buyer journeys.

At LeadFabric, we have implemented our very own "Work-from-Anywhere" policy. Preserving a sense of community while letting teams work autonomously and flexibly has become our priority.

Understanding your buyers and their decision-making processes is key to develop a B2B marketing strategy.