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About the Author
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Most Recent Articles
Case Study: How Athlon Transformed Its Eloqua Rollout With a Human-First Approach to Martech
5 Ways to Use Eloqua's Free AI Functions
Discover how to leverage the newly free AI tools from Eloqua to optimize your email marketing.
Why B2B Branding and Reputation Are No Longer Optional
B2B branding is now mission-critical. Modern buyers expect trust, emotion, and authenticity - long before sales engage. Strong B2B brand and reputation shape perception and drive growth.
Cultural Nuances Unveiled: The Collaboration of 6sense and LeadFabric on European B2B Buying
Since 2023, LeadFabric and 6sense have partnered to enhance B2B strategies through research on buyer behavior. Stay tuned for insights on cultural nuances in Belgium and the Netherlands.
Navigating Economic Turbulence: Strategies for Business Resilience
Explore strategies for B2B resilience during economic challenges, focusing on retention, loyalty, and actionable tactics to drive growth and stability.
LeadFabric Consultants Mihaela Bisnel and Jackie Sutherland Lead the 6sense User Group in Amsterdam
Outreach Named Leader in Revenue Orchestration Platforms by Forrester: A Journey We’re Proud to Have Been Part Of
Understanding the North Star in CX
Discover how the North Star concept can guide your customer experience strategy. Learn to define, measure, and adapt your approach to boost satisfaction, loyalty, and business growth in a dynamic mark
From Blind Spots to Bright Spots: Transform Your B2B Sales with Customer Insights
Discover how addressing seller blind spots with customer feedback can boost your CX, enhance salespeople training, and ultimately drive sales success.
B2B Buyer Journeys: When One Size Doesn't Fit All
The path to purchase in the B2B world is rarely straightforward. Understanding the complexities of B2B buyer journeys is crucial for successfully navigating the B2B marketing and sales landscape.
Exploring trending themes in B2B Advertising
In this blog post, we’ll explore both key and less obvious topics that are shaping the B2B digital marketing scene you can tap into for your next campaign.
Effective B2B ads: Navigating the buyer journey through strategic advertising
Explore how to make your B2B ads resonate more by using personas and the buyer journey.
Getting started with Pardot: a guide to maximising the potential of your marketing platform
Pardot's seamless integration with Salesforce enhances lead generation. Maximize its potential with three steps: thorough onboarding, aligning marketing with sales, and continuous optimisation.