Case Study: Securitas Unlocks Enterprise-Scale ROI with Strategic Marketo Partnership
Summary
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Challenge: Securitas, a global security services provider, struggled with scalability, operational efficiency, and inconsistent marketing automation practices across regions.
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Solution: LeadFabric brought deep Marketo expertise and a strategic, structured approach to improving automation flows, segmentation, and campaign execution.
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Result: Stronger regional alignment, scalable campaign architecture, and increased ROI - plus a collaborative partnership that enabled internal growth and freed up teams to focus on strategy.
“They don’t just help you use your platform—they help you use it better, in a way that scales.” – Karan P., Securitas
For a global organisation like Securitas, marketing automation is a critical enabler of long-term growth. But operating at scale introduces its own challenges: regional fragmentation, inconsistent execution, and inefficient processes can all erode the value of even the most powerful platforms. That’s exactly where Securitas found themselves with Marketo. They had invested in a best-in-class tool, but without the internal bandwidth and structure to use it to its full potential, results lagged behind expectations.
That changed when they partnered with LeadFabric.
From Platform Complexity to Scalable Performance
With thousands of employees, multiple markets, and a need for coordination across diverse regional teams, Securitas required more than basic campaign execution. Their marketing organisation needed structure, consistency, and scalable systems that would allow them to grow without reinventing the wheel every quarter.
But like many enterprise organisations, they had inherited fragmented processes, inconsistent data usage, and siloed campaign strategies that made it difficult to extract value from Marketo. Securitas needed a partner who could embed alongside their team and re-architect the way they worked – not just another agency.
“As a global enterprise with regional teams and complex structures, we were struggling with scalability, consistency, and operational efficiency in our marketing automation programs.” – Karan P.
LeadFabric stepped in with the expertise to change that. Not only did they understand Marketo inside and out, but they also understood what it takes to make it work at an enterprise scale, across multiple teams, in multiple markets, with measurable results.
A Strategic Partner Embedded in the Business
From the beginning, LeadFabric set to work. Consultants listened, audited, and advised drawing from their own global experience to craft a best-practice roadmap tailored to Securitas’ unique environment.
“They’ve taken the time to understand our business and become an extension of our team. They’re collaborative, highly responsive, and genuinely invested in our success.”
LeadFabric helped reframe how Marketo was used not just as a campaign tool, but as a strategic marketing engine. Together, they overhauled key areas:
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Nurture program design
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Lead flow and routing
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Segmentation models
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Preference management systems
The result was operational clarity that allowed regional teams to execute faster, align better, and scale more confidently. Securitas’ internal marketing staff gained time, space, and guidance to focus on higher-level strategy.
“Their support has freed up internal time, allowing us to focus more on strategic initiatives.”
Crucially, LeadFabric was focused on growing capability and capacity within the business. Through transparent collaboration and active knowledge sharing, they empowered Securitas to develop stronger internal Marketo expertise.
Better Outcomes, Stronger ROI, and a Platform That Now Delivers
Today, Securitas are leveraging Marketo with precision and purpose. Campaigns are no longer isolated efforts; they’re part of a cohesive, scalable framework. Internal teams are aligned with regional differences are respected but harmonised across the company’s identity. Finally, the automation engine now runs in support of real business goals - not just marketing metrics.
“LeadFabric has helped us solve issues by bringing a structured, best-practice approach to how we use Marketo. Our campaigns are more efficient, better aligned across regions, and easier to scale.”
The value of LeadFabric’s contribution lies not only in what they delivered, but in how they delivered it - through a model of partnership, not just consultancy. As Karan puts it:
“Treat them like a partner, not a vendor, and they’ll deliver value far beyond what you'd expect from a typical agency.”
Want to get more out of Marketo with a strategic partner who can help you scale with confidence? Contact LeadFabric today.
