För att visa dokumentet i helskärm klickar du bara på den fyrkantiga knappen (bredvid "Innehåll") i dokumentets övre vänstra hörn.
About the Author
Follow on Linkedin More Content by Zoe De Preter


För att visa dokumentet i helskärm klickar du bara på den fyrkantiga knappen (bredvid "Innehåll") i dokumentets övre vänstra hörn.
About the Author
![]()
Consumer Psychologist and Buyer Insights Consultant at LeadFabric, aiming to offer a refreshing, analytical and creative perspective on marketing challenges.
Follow on Linkedin More Content by Zoe De Preter
In diesem Bericht aus dem Jahr 2025, der in Zusammenarbeit mit 6sense erstellt wurde, untersuchen wir die B2B-Einkaufserlebnisse in Schweden, Frankreich, Belgien, den Niederlanden und Deutschland.

In dit rapport uit 2025, opgesteld in samenwerking met 6sense, verkennen we de B2B-aankoopervaringen in Frankrijk, België, Nederland, Duitsland en Zweden.

Dans ce rapport 2025 réalisé en collaboration avec 6sense, nous explorons les expériences d’achat B2B en France, en Belgique, aux Pays-Bas, en Allemagne et en Suède.

Discover how to leverage the newly free AI tools from Eloqua to optimize your email marketing.

B2B branding is now mission-critical. Modern buyers expect trust, emotion, and authenticity - long before sales engage. Strong B2B brand and reputation shape perception and drive growth.
In this report, we explore the Dutch and Belgian B2B Buying Experiences through a cultural lens and analyze what 6sense’s data suggests about European buying behavior.
Since 2023, LeadFabric and 6sense have partnered to enhance B2B strategies through research on buyer behavior. Stay tuned for insights on cultural nuances in Belgium and the Netherlands.
Explore strategies for B2B resilience during economic challenges, focusing on retention, loyalty, and actionable tactics to drive growth and stability.



Discover how the North Star concept can guide your customer experience strategy. Learn to define, measure, and adapt your approach to boost satisfaction, loyalty, and business growth in a dynamic mark

Discover how addressing seller blind spots with customer feedback can boost your CX, enhance salespeople training, and ultimately drive sales success.