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About the Author
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Most Recent Articles
A future-proofed MarTech Stack for 2027: 5 Steps from cost-centre shelfware to revenue-generating ABM automation
Half of B2B martech goes unused. 5 steps to turn a cost-centre stack into revenue-generating ABM automation in 2027, with Clay and Phave.
From Buyer Insight to the Right Signals: Understanding the Buying Group First
Most B2B buying decisions are made before a vendor gets involved. Learn how buyer insight helps you understand buying groups, pick up the right signals and build preference early.
Signal-based marketing fails without context. See why Buyer Insights and Clay work as one loop - research defines who matters, signals define when.
What is Clay and What Does it Mean for the Future of B2B?
Modern go-to-market need better data, better timing, and better ways to turn buyer signals into relevant action. That is where Clay becomes interesting.
LeadFabric Recognized as a G2 Leader for Marketing Automation Consulting
LeadFabric has been recognized as a G2 Leader for Marketing Automation Consulting, reflecting client trust in its approach to automation, demand generation, and revenue growth.
In diesem Bericht aus dem Jahr 2025, der in Zusammenarbeit mit 6sense erstellt wurde, untersuchen wir die B2B-Einkaufserlebnisse in Schweden, Frankreich, Belgien, den Niederlanden und Deutschland.
Rapport Om B2B-Köpupplevelsen 2025
I denna rapport från 2025, framtagen i samarbete med 6sense, utforskar vi B2B-köpupplevelser i Sverige, Frankrike, Belgien, Nederländerna och Tyskland.
In dit rapport uit 2025, opgesteld in samenwerking met 6sense, verkennen we de B2B-aankoopervaringen in Frankrijk, België, Nederland, Duitsland en Zweden.
Dans ce rapport 2025 réalisé en collaboration avec 6sense, nous explorons les expériences d’achat B2B en France, en Belgique, aux Pays-Bas, en Allemagne et en Suède.
