LeadFabric Blogposts

L'expérience des acheteurs B2B - Rapport 2025

Dans ce rapport 2025 réalisé en collaboration avec 6sense, nous explorons les expériences d’achat B2B en France, en Belgique, aux Pays-Bas, en Allemagne et en Suède.

What are UTMs? All about UTMs from an experienced digital marketer

Case Study: Twilio Scales Global ABM with Local Precision

Case Study: Serrala Embraces Full-Funnel ABM Strategy

Case Study: DS Smith Reframes Its Marketing Strategy with Full-Funnel ABM

Securitas Unlocks Enterprise-Scale ROI with Strategic Marketo Partnership

Allen Motor Group Drives Eloqua Success with Hands-On Expertise

Case Study: How Athlon Transformed Its Eloqua Rollout With a Human-First Approach to Martech

5 Ways to Use Eloqua's Free AI Functions

Discover how to leverage the newly free AI tools from Eloqua to optimize your email marketing.

Why B2B Branding and Reputation Are No Longer Optional

B2B branding is now mission-critical. Modern buyers expect trust, emotion, and authenticity - long before sales engage. Strong B2B brand and reputation shape perception and drive growth.

Beyond Benelux: A Closer Look at B2B Buying Behavior in Belgium and the Netherlands

In this report, we explore the Dutch and Belgian B2B Buying Experiences through a cultural lens and analyze what 6sense’s data suggests about European buying behavior.

Cultural Nuances Unveiled: The Collaboration of 6sense and LeadFabric on European B2B Buying

Since 2023, LeadFabric and 6sense have partnered to enhance B2B strategies through research on buyer behavior. Stay tuned for insights on cultural nuances in Belgium and the Netherlands.

Navigating Economic Turbulence: Strategies for Business Resilience

Explore strategies for B2B resilience during economic challenges, focusing on retention, loyalty, and actionable tactics to drive growth and stability.

LeadFabric Consultants Mihaela Bisnel and Jackie Sutherland Lead the 6sense User Group in Amsterdam

Outreach Named Leader in Revenue Orchestration Platforms by Forrester: A Journey We’re Proud to Have Been Part Of

6sense recognized as leader in 2024 Forrester B2B Revenue Marketing Platforms Report

Understanding the North Star in CX

Discover how the North Star concept can guide your customer experience strategy. Learn to define, measure, and adapt your approach to boost satisfaction, loyalty, and business growth in a dynamic mark

From Blind Spots to Bright Spots: Transform Your B2B Sales with Customer Insights

Discover how addressing seller blind spots with customer feedback can boost your CX, enhance salespeople training, and ultimately drive sales success.

B2B Buyer Journeys: When One Size Doesn't Fit All

The path to purchase in the B2B world is rarely straightforward. Understanding the complexities of B2B buyer journeys is crucial for successfully navigating the B2B marketing and sales landscape.