LeadFabric Blogposts

  • What is Clay and What Does it Mean for the Future of B2B?

    What is Clay and What Does it Mean for the Future of B2B?

    Modern go-to-market need better data, better timing, and better ways to turn buyer signals into relevant action. That is where Clay becomes interesting.

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  • 5 Ways to Increase GEO Ranking and AI Visibility

    5 Ways to Increase GEO Ranking and AI Visibility

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  • Know Your Buyer, Know the Moment: Closing the Loop on Signal-Based Growth

    Know Your Buyer, Know the Moment: Closing the Loop on Signal-Based Growth

    Signal-based marketing fails without context. See why Buyer Insights and Clay work as one loop - research defines who matters, signals define when.

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  • LeadFabric is now a Clay Studio Partner!

    LeadFabric is now a Clay Studio Partner!

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  • 5 things we learned at Clay GTM in GMT 2026

    5 things we learned at Clay GTM in GMT 2026

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  • LeadFabric Recognized as a G2 Leader for Marketing Automation Consulting

    LeadFabric Recognized as a G2 Leader for Marketing Automation Consulting

    LeadFabric has been recognized as a G2 Leader for Marketing Automation Consulting, reflecting client trust in its approach to automation, demand generation, and revenue growth.

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  • B2B-Käuferverhalten Bericht 2025

    B2B-Käuferverhalten Bericht 2025

    In diesem Bericht aus dem Jahr 2025, der in Zusammenarbeit mit 6sense erstellt wurde, untersuchen wir die B2B-Einkaufserlebnisse in Schweden, Frankreich, Belgien, den Niederlanden und Deutschland.

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  • Rapport Om B2B-Köpupplevelsen 2025

    Rapport Om B2B-Köpupplevelsen 2025

    I denna rapport från 2025, framtagen i samarbete med 6sense, utforskar vi B2B-köpupplevelser i Sverige, Frankrike, Belgien, Nederländerna och Tyskland.

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  • Het B2B Buyer Experience Rapport 2025

    Het B2B Buyer Experience Rapport 2025

    In dit rapport uit 2025, opgesteld in samenwerking met 6sense, verkennen we de B2B-aankoopervaringen in Frankrijk, België, Nederland, Duitsland en Zweden.

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  • L'expérience des acheteurs B2B - Rapport 2025

    L'expérience des acheteurs B2B - Rapport 2025

    Dans ce rapport 2025 réalisé en collaboration avec 6sense, nous explorons les expériences d’achat B2B en France, en Belgique, aux Pays-Bas, en Allemagne et en Suède.

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  • What are UTMs?  All about UTMs from an experienced digital marketer

    What are UTMs? All about UTMs from an experienced digital marketer

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  • Case Study: Twilio Scales Global ABM with Local Precision

    Case Study: Twilio Scales Global ABM with Local Precision

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  • Case Study: Serrala Embraces Full-Funnel ABM Strategy

    Case Study: Serrala Embraces Full-Funnel ABM Strategy

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  • Case Study: DS Smith Reframes Its Marketing Strategy with Full-Funnel ABM

    Case Study: DS Smith Reframes Its Marketing Strategy with Full-Funnel ABM

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  • Securitas Unlocks Enterprise-Scale ROI with Strategic Marketo Partnership

    Securitas Unlocks Enterprise-Scale ROI with Strategic Marketo Partnership

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  • Allen Motor Group Drives Eloqua Success with Hands-On Expertise

    Allen Motor Group Drives Eloqua Success with Hands-On Expertise

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  • Case Study: How Athlon Transformed Its Eloqua Rollout With a Human-First Approach to Martech

    Case Study: How Athlon Transformed Its Eloqua Rollout With a Human-First Approach to Martech

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  • 5 Ways to Use Eloqua's Free AI Functions

    5 Ways to Use Eloqua's Free AI Functions

    Discover how to leverage the newly free AI tools from Eloqua to optimize your email marketing.

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  • Why B2B Branding and Reputation Are No Longer Optional

    Why B2B Branding and Reputation Are No Longer Optional

    B2B branding is now mission-critical. Modern buyers expect trust, emotion, and authenticity - long before sales engage. Strong B2B brand and reputation shape perception and drive growth.

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  • Beyond Benelux: A Closer Look at B2B Buying Behavior in Belgium and the Netherlands

    Beyond Benelux: A Closer Look at B2B Buying Behavior in Belgium and the Netherlands

    In this report, we explore the Dutch and Belgian B2B Buying Experiences through a cultural lens and analyze what 6sense’s data suggests about European buying behavior.

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