LeadFabric Blogposts

New buying trends have come a long way from the sales cycles and funnels of the past, and our methods and approaches must be adapted to buyers being savvier and wanting more control in the process.

LeadFabric has announced that they have been promoted to Drift’s highest partnership status, making the marketing consultancy the first to achieve this milestone outside of the United States.

Intent data can help you determine where your prospects are in the buying process by matching intent signals to your target account. This means you can understand when a company is in-market.

Find out our key takeaways from the EMEA Forrester B2B Summit 2022 to ensure B2B growth acceleration.

Understanding different types of intent data can be tricky. See the main takeaways on the topic of intent data investments from the EMEA Forrester B2B Summit.

Effective marketing is all about analytics. Read on to find out how successful B2B analytics teams effectively drive insights and how to create and insight driven advantage for your business.

In this blog, we outline key takeaways from Forrester's B2B Summit on the topic of B2B Marketing Transformation Alignment to stay competitive and relevant.

Use summer to brush up on account based marketing knowledge. LeadFabric curated a list of resources on high-level ABM concepts, intent data, account selection, and personalized customer experiences.

Podcast recorded by the team at Usights with our Managing Director.

L'ABM est souvent présenté comme étant l'avenir du marketing B2B, mais les interprétations de ce que signifie réellement l'ABM varient énormément.

Forrester a présenté une approche Crawl-Walk-Run pour abandonner les MQLs et adopter le marketing basé sur les opportunités lors du B2B Summit 2022. Découvrez ce que cela signifie pour vous.

Au Forrester B2B Summit 2022, nous avons appris pourquoi le marketing basé sur les opportunités est une stratégie marketing B2B efficace. Est-il temps de dire au revoir aux MQLs et d'utiliser l'ABM?

ABM wordt vaak gezien als de toekomst van B2B-marketing, maar de invulling ervan kan sterk verschillen. We analyseren de 3 voornaamste categorieën en hoe je hieruit kunt kiezen.

Forrester bedacht een 'Kruip-Loop-Ren'-aanpak voor een vlotte transitie van MQLs naar een Opportunity-Based Marketing op B2B Summit 2022. Ontdek wat dit betekent voor jouw organisatie.

Op het Forrester B2B Summit 2022 leerden we waarom Opportunity-Based Marketing een effectievere strategie vormt dan lead generation. Zeggen we de MQL vaarwel en maken we plaats voor ABM?

ABM is often touted as the future of B2B marketing, but interpretations of what ABM actually means vary wildly. We break down 3 main categories of ABM and how to choose which is right for your needs.

At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?

In light of the new Apple features that let users control and watch the use of their data, we took a deep dive into these apple features to figure out what this means for us digital marketers.

Comprendre ses acheteurs et leurs processus décisionnels est essentiel pour développer une stratégie marketing B2B.