LeadFabric Blogposts

Why B2B Branding and Reputation Are No Longer Optional

B2B branding is now mission-critical. Modern buyers expect trust, emotion, and authenticity - long before sales engage. Strong B2B brand and reputation shape perception and drive growth.

Beyond Benelux: A Closer Look at B2B Buying Behavior in Belgium and the Netherlands

In this report, we explore the Dutch and Belgian B2B Buying Experiences through a cultural lens and analyze what 6sense’s data suggests about European buying behavior.

Cultural Nuances Unveiled: The Collaboration of 6sense and LeadFabric on European B2B Buying

Since 2023, LeadFabric and 6sense have partnered to enhance B2B strategies through research on buyer behavior. Stay tuned for insights on cultural nuances in Belgium and the Netherlands.

Navigating Economic Turbulence: Strategies for Business Resilience

Explore strategies for B2B resilience during economic challenges, focusing on retention, loyalty, and actionable tactics to drive growth and stability.

LeadFabric Consultants Mihaela Bisnel and Jackie Sutherland Lead the 6sense User Group in Amsterdam

Outreach Named Leader in Revenue Orchestration Platforms by Forrester: A Journey We’re Proud to Have Been Part Of

6sense recognized as leader in 2024 Forrester B2B Revenue Marketing Platforms Report

Understanding the North Star in CX

Discover how the North Star concept can guide your customer experience strategy. Learn to define, measure, and adapt your approach to boost satisfaction, loyalty, and business growth in a dynamic mark

From Blind Spots to Bright Spots: Transform Your B2B Sales with Customer Insights

Discover how addressing seller blind spots with customer feedback can boost your CX, enhance salespeople training, and ultimately drive sales success.

B2B Buyer Journeys: When One Size Doesn't Fit All

The path to purchase in the B2B world is rarely straightforward. Understanding the complexities of B2B buyer journeys is crucial for successfully navigating the B2B marketing and sales landscape.

Is your B2B Marketing for the birds?

Exploring trending themes in B2B Advertising

In this blog post, we’ll explore both key and less obvious topics that are shaping the B2B digital marketing scene you can tap into for your next campaign.

Effective B2B ads: Navigating the buyer journey through strategic advertising

Explore how to make your B2B ads resonate more by using personas and the buyer journey.

Getting started with Pardot: a guide to maximising the potential of your marketing platform

Pardot's seamless integration with Salesforce enhances lead generation. Maximize its potential with three steps: thorough onboarding, aligning marketing with sales, and continuous optimisation.

B2B Buyer Insights: The Gift that Keeps on Giving

Explore how Buyer Insights can enhance your marketing and sales strategy.

Leveraging ABM Use Cases for Business Success

Explore how businesses can utilize marketing use cases to drive success.

LeadFabric B2B智慧行銷與銷售 - 2024 企業數位轉型趨勢

2023年，我們公司積極推動企業數位轉型，以應對快速變化的市場環境。在這個數位轉型的過程中，B2B 行銷與銷售扮演著至關重要的角色。您是否曾經感到在這個逐漸數位化的時代中，如何有效地推動B2B行銷並實現銷售目標成為了一項挑戰？

LEADFABRIC 成為 EMEA 地區首家 Drift 白金合作夥伴

LeadFabric 是領先的行銷科技服務提供商和數位諮詢公司，在北美地區以外成為首家達到 Drift 白金合作夥伴身份的公司。升級的合作夥伴地位將為 LeadFabric 開啟新的機會，將其服務和解決方案擴展到歐洲，幫助客戶在這個平台上取得更多成功。

當瀏覽＋魔餅碎裂時會發生什麼？

ABMonday是一個旨在產生意識並教育帳戶導向行銷最佳實踐和相關主題的博客系列。我們以一個目前在每個人心中都存在的主題開始這個系列：第三方餅乾的終結。本博客是我們在這個主題上的第二篇文章。繼續閱讀，以了解第三方餅乾的消亡對B2B行銷人員的影響，以及我們可以考慮實施的潛在解決方案以適應這種變化。

數位時代的行銷革命：從傳統到自動化的轉變

自古以來，行銷一直是企業取得商業成功的重要關鍵。然而，隨著時間的推移和科技的進步，行銷領域發生了翻天覆地的變化，從以前的傳統方式轉變為現在的數位化和技術驅動的行銷手段。這個變革帶來了許多優勢和新機會，使得企業能夠更有效地吸引客戶，提高銷售效率，並改善客戶體驗。