LeadFabric Blogposts

  • Testimonial - How Telenet Enhanced Its B2B Marketing Strategy

    Testimonial - How Telenet Enhanced Its B2B Marketing Strategy

    In collaboration with LeadFabric, leading telecommunications company Telenet applies marketing automation, conversational marketing and content automation to enhance its overall B2B marketing strategy

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  • Why you should care about Psychology in B2B Marketing

    Why you should care about Psychology in B2B Marketing

    Understanding your buyers and their decision-making processes is key to develop a B2B marketing strategy.

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  • La nature humaine de l’ABM

    La nature humaine de l’ABM

    Avec des acheteurs de plus en plus exigeants, il est important de garder l'élément humain au sein des initiatives de marketing et de vente.

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  • Comment augmenter les revenus avec des solutions de chat

    Comment augmenter les revenus avec des solutions de chat

    Savoir d'où vos prospects viennent, où ils en sont dans leur parcours d'achat et leurs intentions sont des éléments-clés.

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  • The Ultimate Guide to Marketing Automation

    The Ultimate Guide to Marketing Automation

    Learn all about the features, functionalities, and overall value that Marketing Automation can provide to you and your organization.

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  • Now Is The Time for SalesTech

    Now Is The Time for SalesTech

    It's never been harder for sales teams to prove their value in a world where buyers are more educated, independent and empowered than ever. How can tech help sales get their jobs done? Read on.

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  • ELOQUA 21B RELEASE UPDATES (FEAT. IMPROVED FORMS)

    ELOQUA 21B RELEASE UPDATES (FEAT. IMPROVED FORMS)

    New releases and updates from Oracle Eloqua 21B (mid-May roll-out), featuring improved forms and more!

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  • How to Drive Revenue with Chat Solutions

    How to Drive Revenue with Chat Solutions

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  • Top 5 Features: ELOQUA VS PARDOT

    Top 5 Features: ELOQUA VS PARDOT

    Discover the top five best features that Eloqua and Pardot each have to offer and which platform is the right one for you.

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  • An Introduction to ICPs, Buyer Personas & Buyer Journeys (2021)

    An Introduction to ICPs, Buyer Personas & Buyer Journeys (2021)

    An introduction to ICPs, buyer personas, and buyer journeys for B2B organizations.

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  • The Shift of B2B Marketing in 2021: The CEOs Weigh In

    The Shift of B2B Marketing in 2021: The CEOs Weigh In

    So you think you know B2B Marketing? Learn what the leaders have to say about how the world of B2B has evolved, and where there is to go from here.

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  • The Fundamentals of ABM

    The Fundamentals of ABM

    What is Account-Based Marketing? What kind of ABM tech is available? What's the difference between ABM and traditional Demand Gen? And how do you actually apply ABM? Read on to find out!

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  • Our Lockdown in Numbers (Infographic 2021)

    Our Lockdown in Numbers (Infographic 2021)

    Review our year with us! Here's our lockdown in numbers -- from revenue growth and new hires to kilometers traveled and minutes spent on Zoom.

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  • Marketing Automation Courses and Certifications

    Marketing Automation Courses and Certifications

    Looking to boost your skills in Marketing Automation? Learn all about available courses and certifications. Our consultants can guide you.

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  • Fundamental knowledge on how to maintain, improve, and measure your Eloqua database

    Fundamental knowledge on how to maintain, improve, and measure your Eloqua database

    Learn basics on how you can improve your Eloqua database in the fastest way.

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  • Vos agents commerciaux sont-ils bien équipés pour faire leur travail ?

    Vos agents commerciaux sont-ils bien équipés pour faire leur travail ?

    Assurez-vous que vos agents commerciaux sont équipés pour faire leur travail avec des solutions de chatbots. Voici une liste des avantages qu'un chatbot peut offrir.

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  • L'ère du marketing conversationnel

    L'ère du marketing conversationnel

    Le marketing conversationnel est devenu essentiel dans la stratégie marketing B2B. Il faut qualifier des leads de façon plus efficace avec des solutions live chat et chatbot.

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  • Current state of Eloqua's Salesforce.com Integration app

    Current state of Eloqua's Salesforce.com Integration app

    Let me tell you what is great and what sucks in the Salesforce.com Integration app in Eloqua in 2020.

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  • Want to archive emails? Eloqua's November 2020 release is going to help

    Want to archive emails? Eloqua's November 2020 release is going to help

    What you should expect from the new update that is coming to your Eloqua instance in November 2020.

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  • Communiqué de Presse: LeadFabric devient le premier partenaire Drift Premium en Europe

    Communiqué de Presse: LeadFabric devient le premier partenaire Drift Premium en Europe

    Communiqué de Presse: LeadFabric devient le premier partenaire Drift Premium en Europe

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