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Discover the top five best features that Eloqua and Pardot each have to offer and which platform is the rig...
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At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?
In light of the new Apple features that let users control and watch the use of their data, we took a deep dive into these apple features to figure out what this means for us digital marketers.
Comprendre ses acheteurs et leurs processus décisionnels est essentiel pour développer une stratégie marketing B2B.
Contrairement à ce qu'on pourrait penser, tout prospect n'est pas forcément bon prospect. Lisez notre eBook interactif pour en apprendre davantage sur les ICPs, buer personas et buyer journeys.
ABM, or account-based marketing, may be the best B2B marketing solution after third-party cookies are phased out. Account selection, avoiding ABM pitfalls and choosing the right technology are key.
Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.
An in-depth explanation on what cookies are, why third-party cookies are being phased out, and how digital marketers can adapt to this major change.
Daniëlle's first month at LeadFabric
At LeadFabric, we have implemented our very own "Work-from-Anywhere" policy. Preserving a sense of community while letting teams work autonomously and flexibly has become our priority.
Understanding your buyers and their decision-making processes is key to develop a B2B marketing strategy.
Avec des acheteurs de plus en plus exigeants, il est important de garder l'élément humain au sein des initiatives de marketing et de vente.
It's never been harder for sales teams to prove their value in a world where buyers are more educated, independent and empowered than ever. How can tech help sales get their jobs done? Read on.
New releases and updates from Oracle Eloqua 21B (mid-May roll-out), featuring improved forms and more!
Discover the top five best features that Eloqua and Pardot each have to offer and which platform is the right one for you.
What is Account-Based Marketing? What kind of ABM tech is available? What's the difference between ABM and traditional Demand Gen? And how do you actually apply ABM? Read on to find out!
Learn basics on how you can improve your Eloqua database in the fastest way.
Assurez-vous que vos agents commerciaux sont équipés pour faire leur travail avec des solutions de chatbots. Voici une liste des avantages qu'un chatbot peut offrir.
Let me tell you what is great and what sucks in the Salesforce.com Integration app in Eloqua in 2020.
What you should expect from the new update that is coming to your Eloqua instance in November 2020.