When a newbie goes to a summit
I’ll be honest; I had never attended a vendor’s summit before. So I didn’t know what to expect. All I knew ...
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Meet LeadFabric: Juliëtte Molenaars
In July 2019 our Amsterdam office welcomed a brand new member Juliëtte Molenaars. She's going to support our internal marketing efforts but mainly make our wonderful clients shine with theirs.
NL: Hoe kan data je helpen bij het bepalen van je ABM-Strategie?
Inzicht hebben in je data helpt je bij het opzetten van een goede ABM-strategie. Dit en meer key takeaways van het SiriusDecisions Forum in Parijs lees je in het artikel.
Why spend half day with a room full of ABM leaders talking about data?
Last week Sirius Decisions took the initiative to organise an awesome series of events around Europe, focusing on data strategy specifically for ABM.
MarTech up-selling & Buyer-upsetting
Sales and Marketing technology is a great thing and we love its productivity enabling quality. The larger MAP's have been acquired by large companies. Is this diluting the original revenue enablement?
What is Predictive Content Personalisation and how does it work?
Companies like Netflix and Amazon are prominent examples that have proven content personalisation is important for your strategy, but how does it work? Learn here.
About the importance of being a trusted advisor in B2B Marketing Technology
WOM: Word of mouth is the principle way people buy today. "Customer first" obsession. Customer delight
Inspiration from Drifts' HyperGrowth 2019
Read about our first hand experience from Drift's conference in London.
Marketo Email Editor 1.0 soon to be discontinued
On the June 18 of this year Marketo will be discontinuing their Email Editor Version 1.0. All emails created or edited after June 18 will be converted to the 'new' version 2.0. Are you prepared?
Press Release: Zift Solutions’ Strategic Alliance Program Expands In EMEA
The Zift Zone is a marketplace connecting Zift customers to trusted and certified agencies, technology, and service providers, all of whom drive channel success.
Meet LeadFabric: Paul Slikkerveer
Our Amsterdam office has a new Eloqua specialist
iJS London 2019 - a developers’ tale
It was my first professional conference. And honestly, I didn’t know what to expect. I went in thinking I’d get bombarded with technical explanations left and right. But nothing could have been furth
Meet LeadFabric: Rémi Damet
Rémi Damet joined LeadFabric's Brussels office in March 2019, filling a needed front-end designer role. He brings more than two years of professional development experience to the table.
Our solution for the Marketo Form Prefill Upgrade
When a user clicks on tracked links in Marketo emails and lands on a Marketo landing page with a form, the URL must contain the token in the query string.
When a newbie goes to a summit
I’ll be honest; I had never attended a vendor’s summit before. So I didn’t know what to expect. All I knew is that it was in Las Vegas and that everybody was going to be there.
Conversational Marketing: Why you need to start today
Marketing automation, omni-channel marketing, personalized communication, video marketing, AI, influencer marketing… Can you keep up?
2019 Race Started
What’s another year. Once the winning tune for Ireland at the Eurovision song contest. The year has flown by. And what a year it was.
Meet LeadFabric: Sophie Kool
Sophie joined LeadFabric as a Demand Generation Consultant. She brings in 5+ years of Marketo and Salesforce experience. We asked her a couple of questions to help and introduce herself to you. Enjoy!
Thanks for great 2018
Let's summarise our greatest achievements of 2018 in numbers.
What happened at B2BMX18?
From 19 to 21 February 2018, I attended B2BMX in Phoenix, Arizona. In this article I would like to share 4 insights with you.
FR: Résumé de l’édition 2018 du B2B Marketing Exchange