Explore how to make your B2B ads resonate more by using personas and the buyer journey.
Pardot's seamless integration with Salesforce enhances lead generation. Maximize its potential with three steps: thorough onboarding, aligning marketing with sales, and continuous optimisation.
Explore how Buyer Insights can enhance your marketing and sales strategy.
Explore how businesses can utilize marketing use cases to drive success.
ABMonday是一個旨在產生意識並教育帳戶導向行銷最佳實踐和相關主題的博客系列。我們以一個目前在每個人心中都存在的主題開始這個系列：第三方餅乾的終結。本博客是我們在這個主題上的第二篇文章。繼續閱讀，以了解第三方餅乾的消亡對B2B行銷人員的影響，以及我們可以考慮實施的潛在解決方案以適應這種變化。
自古以來，行銷一直是企業取得商業成功的重要關鍵。然而，隨著時間的推移和科技的進步，行銷領域發生了翻天覆地的變化，從以前的傳統方式轉變為現在的數位化和技術驅動的行銷手段。這個變革帶來了許多優勢和新機會，使得企業能夠更有效地吸引客戶，提高銷售效率，並改善客戶體驗。
在B2B市場中，很容易陷入一個誤解，認為客戶和潛在客戶遵循理性的決策過程。然而，心理學長期以來已經證明，人類並不是理性的生物，我們的決策主要基於情感，而不僅僅是純粹的邏輯推理。無論我們多麼嘗試保持客觀，我們都會在有意識或無意識的情況下，受到外部因素和情感的影響。
LeadFabric has expanded with five marketing & sales tech veterans to support its ambition to break new ground as a true full-service offering for sales & marketing transformation.
New buying trends have come a long way from the sales cycles and funnels of the past, and our methods and approaches must be adapted to buyers being savvier and wanting more control in the process.
Read about LeadFabric's partnership with 6sense, the leading platform for B2B organizations generating predictable revenue.
LeadFabric has announced that they have been promoted to Drift’s highest partnership status, making the marketing consultancy the first to achieve this milestone outside of the United States.
L’ABM est une solution de marketing B2B efficace lorsque les cookies tiers sont progressivement supprimés. La bonne sélection des comptes et le choix de la bonne technologie sont essentiels.
En savoir plus sur l'impact de la disparition des cookies tiers sur les marketers B2B et les solutions potentielles à envisager de mettre en place pour s'adapter.
Intent data can help you determine where your prospects are in the buying process by matching intent signals to your target account. This means you can understand when a company is in-market.
Find out our key takeaways from the EMEA Forrester B2B Summit 2022 to ensure B2B growth acceleration.
Understanding different types of intent data can be tricky. See the main takeaways on the topic of intent data investments from the EMEA Forrester B2B Summit.
Effective marketing is all about analytics. Read on to find out how successful B2B analytics teams effectively drive insights and how to create and insight driven advantage for your business.
In this blog, we outline key takeaways from Forrester's B2B Summit on the topic of B2B Marketing Transformation Alignment to stay competitive and relevant.
L'ABM est souvent présenté comme étant l'avenir du marketing B2B, mais les interprétations de ce que signifie réellement l'ABM varient énormément.
