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The hidden treasure trove in B2B marketing
According to research contact data decays by a whopping 30%! every year. The solution to this challenges is within reach.
De onontgonnen schatkamer van elke B2B marketer
Volgens onderzoek van Informatica veroudert ongeveer 30% van uw database elk jaar. 30%! Dat is best veel.
Roll out the red carpet for your VIPs
It’s award season and with the Oscar’s just around the corner, the film industry will be rolling out the red carpet and hosting exclusive after-show parties for the royalty of the film world.
Conversational ABM (Account Based Marketing)
Conversational ABM is an approach we, at LeadFabric believe will gain more traction in 2020. It’s not a gimmick, but a proven proven method for increasing engagement.
Chatbots: MarTech investments that work
A few weeks ago, I posted a short piece on the success LeadFabric is realising for its customers using Drift. If you haven’t sensed it yet, we’re big fans of conversational marketing...
NL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden
Heel wat mensen horen de term conversational marketing en denken: “Fantastisch, ik zal een paar chatbots op mijn site gooien en daarmee zit mijn werk erop.” Maar tijdens mijn eerste dagen bij...
About the importance of being a trusted advisor in B2B Marketing Technology
WOM: Word of mouth is the principle way people buy today. "Customer first" obsession. Customer delight
Inspiration from Drifts' HyperGrowth 2019
Read about our first hand experience from Drift's conference in London.
Under the hood: Ask our chatbot to register you
How did we manage webinar registrations with a chatbot's help?
Webinar recording: How Todays Buyers Buy
Chatbots are changing the way we engage with buyers because they talk like humans do: instant and in real time. Want to know why nobody likes filling in forms and how customers buy today?
Webinar slides: How Todays Buyers Buy
Are your conversion tactics working? You probably spend a lot of time and money creating exceptional website experiences. Yet fewer people are completing your forms. Why?
Sales skills: 10 things reps can do to crush the competition
In this 60 minute discussion you’ll learn what your reps need to do to position themselves for success, stand out from the rest and win more deals.
Four-part framework for conversational selling: how the best reps build pipeline faster with chat
Since launching our first chat widget on drift.com almost three years ago, real-time conversations with buyers on our website have been the #1 driver of hypergrowth.
The demand generation marketer's guide to Drift
This guide was written to help demand generation marketers understand how Drift and conversational marketing can help them drive leads, book more meetings for sales teams and generate more revenue.
What is conversational marketing?
Conversational marketing is a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience.
Conversational Marketing: Why you need to start today