This guide was written to help demand generation marketers understand how Drift and conversational marketing can help them drive more leads, book more meetings for sales teams and generate more revenue. This guide is based on conversational marketing best practices both from our own experience growing Drift and lessons we’ve learned from our customers.
About the Author
Follow on Linkedin
LeadFabric 是領先的行銷科技服務提供商和數位諮詢公司，在北美地區以外成為首家達到 Drift 白金合作夥伴身份的公司。升級的合作夥伴地位將為 LeadFabric 開啟新的機會，將其服務和解決方案擴展到歐洲，幫助客戶在這個平台上取得更多成功。
ABMonday是一個旨在產生意識並教育帳戶導向行銷最佳實踐和相關主題的博客系列。我們以一個目前在每個人心中都存在的主題開始這個系列：第三方餅乾的終結。本博客是我們在這個主題上的第二篇文章。繼續閱讀，以了解第三方餅乾的消亡對B2B行銷人員的影響，以及我們可以考慮實施的潛在解決方案以適應這種變化。
好奇心的差距—你的買家和客戶知道和想知道東西之間的距離是一個移動的目標。它不是一個靜止的時間地點。在每次互動中，人們學到的東西會改變他們的背景和理解，無論是向前還是向後，無論是積極的還是消極的。
Part 2 of 3: Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.
Part 1 of 3: An in-depth explanation on what cookies are, why third-party cookies are being phased out, and how digital marketers can adapt to this major change.
Read how Irdeto successfully implements a buyer-centric strategy, powered by marketing automation, with the help of LeadFabric.
In samenwerking met LeadFabric past Telenet marketing automation, conversational marketing en content automation toe om zijn B2B-marketingstrategie te verbeteren.
Suite à la participation de LeadFabric à l'évènement RIM en France, voici quelques chiffres clés et constats sur la leadgen en ventes et marketing B2B.
In collaboration with LeadFabric, leading telecommunications company Telenet applies marketing automation, conversational marketing and content automation to enhance its overall B2B marketing strategy
Savoir d'où vos prospects viennent, où ils en sont dans leur parcours d'achat et leurs intentions sont des éléments-clés.
It's never been harder for sales teams to prove their value in a world where buyers are more educated, independent and empowered than ever. How can tech help sales get their jobs done? Read on.
So you think you know B2B Marketing? Learn what the leaders have to say about how the world of B2B has evolved, and where there is to go from here.
Looking to boost your skills in Marketing Automation? Learn all about available courses and certifications. Our consultants can guide you.
Assurez-vous que vos agents commerciaux sont équipés pour faire leur travail avec des solutions de chatbots. Voici une liste des avantages qu'un chatbot peut offrir.
Le marketing conversationnel est devenu essentiel dans la stratégie marketing B2B. Il faut qualifier des leads de façon plus efficace avec des solutions live chat et chatbot.
Slides for LeadFabric webinar from 2nd April 2020 on Conversational marketing.
Recording of our webinar from 2nd April. Hear Jason Cappiello from Kanthal, a world leading brand in the area of industrial heating technology, share how they revolutionized their marketing processes
Chatbots are changing the way we engage with buyers because they talk like humans do: instant and in real time. Want to know why nobody likes filling in forms and how customers buy today?
Are your conversion tactics working? You probably spend a lot of time and money creating exceptional website experiences. Yet fewer people are completing your forms. Why?
