The demand generation marketer's guide to Drift

February 14, 2019 Olivier Withouck

This guide was written to help demand generation marketers understand how Drift and conversational marketing can help them drive more leads, book more meetings for sales teams and generate more revenue. This guide is based on conversational marketing best practices both from our own experience growing Drift and lessons we’ve learned from our customers.

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Four-part framework for conversational selling: how the best reps build pipeline faster with chat
Four-part framework for conversational selling: how the best reps build pipeline faster with chat

Since launching our first chat widget on drift.com almost three years ago, real-time conversations with buy...

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What is conversational marketing?
What is conversational marketing?

Conversational marketing is a one-to-one approach to marketing that companies use to shorten their sales cy...