Latest Content

LeadFabric becomes 1st Drift Platinum Partner in EMEA

LeadFabric has announced that they have been promoted to Drift’s highest partnership status, making the marketing consultancy the first to achieve this milestone outside of the United States.

Cultural Nuances Unveiled: The Collaboration of 6sense and LeadFabric on European B2B Buying

Since 2023, LeadFabric and 6sense have partnered to enhance B2B strategies through research on buyer behavior. Stay tuned for insights on cultural nuances in Belgium and the Netherlands.

Beyond Benelux: A Closer Look at B2B Buying Behavior in Belgium and the Netherlands

In this report, we explore the Dutch and Belgian B2B Buying Experiences through a cultural lens and analyze what 6sense’s data suggests about European buying behavior.

Navigating Economic Turbulence: Strategies for Business Resilience

Explore strategies for B2B resilience during economic challenges, focusing on retention, loyalty, and actionable tactics to drive growth and stability.

Inside The Box - Deva Rangarajan - Who really owns the customer relationship?

Inside The Box - Deva Rangarajan - How to balance the value of marketing VS the cost of sales.

Inside The Box - Deva Rangarajan - How to deal with different generations in B2B.

Inside The Box - Deva Rangarajan - The rise of marketing-led organizations

Inside The Box - Deva Rangarajan - Why has it taken so long for companies to adopt ABM?

Inside The Box - Deva Rangarajan - Who should your CRO be?

Inside The Box - Prof Deva Rangarajan - Full Interview

Inside The Box - Kerry Cunningham - Is the MQL Dead?

BONUS QUESTION - Inside The Box - Kerry Cunningham

Inside The Box - Kerry Cunningham - What Technology do you need for ABM?

Inside The Box - Kerry Cunningham - What is Intent Data?

Inside The Box - Kerry Cunningham - Can You Create Demand?

Inside The Box - Kerry Cunningham - The Return of Reputation Marketing

Inside The Box - Kerry Cunningham - What are buying groups?