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  • LeadFabric becomes 1st Drift Platinum Partner in EMEA

    LeadFabric becomes 1st Drift Platinum Partner in EMEA

    LeadFabric has announced that they have been promoted to Drift’s highest partnership status, making the marketing consultancy the first to achieve this milestone outside of the United States.

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  • WHY WORK AT LEADFABRIC

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  • Digital transformation, martech implementations and international campaign management

    Digital transformation, martech implementations and international campaign management

    Sales and Marketing woven together by LeadFabric: Your one-stop MarTech service provider.

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  • 2022 Outreach Revenue Innovators - Strategies For Selling to the Modern Buyer

    2022 Outreach Revenue Innovators - Strategies For Selling to the Modern Buyer

    New buying trends have come a long way from the sales cycles and funnels of the past, and our methods and approaches must be adapted to buyers being savvier and wanting more control in the process.

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  • ABOUT LEADFABRIC

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  • ZEN IMPRESSIONS

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  • Au revoir aux cookies, bonjour à l'ABM

    Au revoir aux cookies, bonjour à l'ABM

    L’ABM est une solution de marketing B2B efficace lorsque les cookies tiers sont progressivement supprimés. La bonne sélection des comptes et le choix de la bonne technologie sont essentiels.

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  • FIND OUT WHAT WE DO

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  • Que se passe-t-il lorsque les cookies tombent en miettes?

    Que se passe-t-il lorsque les cookies tombent en miettes?

    En savoir plus sur l'impact de la disparition des cookies tiers sur les marketers B2B et les solutions potentielles à envisager de mettre en place pour s'adapter.

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  • En finir avec les cookies tiers

    En finir avec les cookies tiers

    Une explication détaillée sur ce que sont les cookies, pourquoi les cookies tiers sont progressivement supprimés et comment les marketers peuvent s'adapter à ce changement majeur.

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  • Our Takeaways from the 2022 Forrester B2B Summit

    Our Takeaways from the 2022 Forrester B2B Summit

    Find out our key takeaways from the EMEA Forrester B2B Summit 2022 to ensure B2B growth acceleration.

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  • What B2B Marketers Need To Know About Buying Intent Data

    What B2B Marketers Need To Know About Buying Intent Data

    Understanding different types of intent data can be tricky. See the main takeaways on the topic of intent data investments from the EMEA Forrester B2B Summit.

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  • The Insight-Driven Business: Using B2B Analytics To Strategic Advantage

    The Insight-Driven Business: Using B2B Analytics To Strategic Advantage

    Effective marketing is all about analytics. Read on to find out how successful B2B analytics teams effectively drive insights and how to create and insight driven advantage for your business.

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  • Driving Aligned B2B Marketing Transformation

    Driving Aligned B2B Marketing Transformation

    In this blog, we outline key takeaways from Forrester's B2B Summit on the topic of B2B Marketing Transformation Alignment to stay competitive and relevant.

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  • Intent Data: Your Secret Weapon for Recession-Proof Marketing

    Intent Data: Your Secret Weapon for Recession-Proof Marketing

    Intent data can help you determine where your prospects are in the buying process by matching intent signals to your target account. This means you can understand when a company is in-market.

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  • A Summer Reading List to Hone Your ABM Expertise

    A Summer Reading List to Hone Your ABM Expertise

    Use summer to brush up on account based marketing knowledge. LeadFabric curated a list of resources on high-level ABM concepts, intent data, account selection, and personalized customer experiences.

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  • Usights Podcast with Koen De Witte

    Usights Podcast with Koen De Witte

    Podcast recorded by the team at Usights with our Managing Director.

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  • Au revoir aux MQLs, bonjour aux opportunités

    Au revoir aux MQLs, bonjour aux opportunités

    Au Forrester B2B Summit 2022, nous avons appris pourquoi le marketing basé sur les opportunités est une stratégie marketing B2B efficace. Est-il temps de dire au revoir aux MQLs et d'utiliser l'ABM?

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  • L’ABM : l'énigme one-size-fits-all

    L’ABM : l'énigme one-size-fits-all

    L'ABM est souvent présenté comme étant l'avenir du marketing B2B, mais les interprétations de ce que signifie réellement l'ABM varient énormément.

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  • Une approche Crawl-Walk-Run du marketing basé sur les opportunités

    Une approche Crawl-Walk-Run du marketing basé sur les opportunités

    Forrester a présenté une approche Crawl-Walk-Run pour abandonner les MQLs et adopter le marketing basé sur les opportunités lors du B2B Summit 2022. Découvrez ce que cela signifie pour vous.

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  • Vaarwel MQL's, welkom Opportunities

    Vaarwel MQL's, welkom Opportunities

    Op het Forrester B2B Summit 2022 leerden we waarom Opportunity-Based Marketing een effectievere strategie vormt dan lead generation. Zeggen we de MQL vaarwel en maken we plaats voor ABM?

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  • ABM: het one-size-fits-all-vraagstuk

    ABM: het one-size-fits-all-vraagstuk

    ABM wordt vaak gezien als de toekomst van B2B-marketing, maar de invulling ervan kan sterk verschillen. We analyseren de 3 voornaamste categorieën en hoe je hieruit kunt kiezen.

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  • Een 'Kruip-Loop-Ren'-aanpak naar Opportunity-Based Marketing

    Een 'Kruip-Loop-Ren'-aanpak naar Opportunity-Based Marketing

    Forrester bedacht een 'Kruip-Loop-Ren'-aanpak voor een vlotte transitie van MQLs naar een Opportunity-Based Marketing op B2B Summit 2022. Ontdek wat dit betekent voor jouw organisatie.

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  • What will happen when the cookies crumble?

    What will happen when the cookies crumble?

    Part 2 of 3: Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.

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  • The One-Size-Fits-All ABM Conundrum

    The One-Size-Fits-All ABM Conundrum

    ABM is often touted as the future of B2B marketing, but interpretations of what ABM actually means vary wildly. We break down 3 main categories of ABM and how to choose which is right for your needs.

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  • A Crawl-Walk-Run Approach to Opportunity-Based Marketing

    A Crawl-Walk-Run Approach to Opportunity-Based Marketing

    Forrester outlined a Crawl-Walk-Run approach to abandoning MQLs and adopting opportunity-based marketing at B2B Summit 2022. Find out what this and other ABM best practices mean for your MarTech stack

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