Latest Content

Welcome to our Hub! We hope you find something interesting to read, watch and share.

  • Digital transformation, martech implementations and international campaign management

    Digital transformation, martech implementations and international campaign management

    Sales and Marketing woven together by LeadFabric: Your one-stop MarTech service provider.

    Read Flipbook
  • WHY WORK AT LEADFABRIC

    WATCH VIDEO
  • Au revoir aux MQLs, bonjour aux opportunités

    Au revoir aux MQLs, bonjour aux opportunités

    Au Forrester B2B Summit 2022, nous avons appris pourquoi le marketing basé sur les opportunités est une stratégie marketing B2B efficace. Est-il temps de dire au revoir aux MQLs et d'utiliser l'ABM?

    Read Article
  • L’ABM : l'énigme one-size-fits-all

    L’ABM : l'énigme one-size-fits-all

    L'ABM est souvent présenté comme étant l'avenir du marketing B2B, mais les interprétations de ce que signifie réellement l'ABM varient énormément.

    Read Article
  • ABOUT LEADFABRIC

    READ EBOOK
  • ZEN IMPRESSIONS

    VIEW PHOTOS
  • Une approche Crawl-Walk-Run du marketing basé sur les opportunités

    Une approche Crawl-Walk-Run du marketing basé sur les opportunités

    Forrester a présenté une approche Crawl-Walk-Run pour abandonner les MQLs et adopter le marketing basé sur les opportunités lors du B2B Summit 2022. Découvrez ce que cela signifie pour vous.

    Read Article
  • FIND OUT WHAT WE DO

    WATCH VIDEO
  • Vaarwel MQL's, welkom Opportunities

    Vaarwel MQL's, welkom Opportunities

    Op het Forrester B2B Summit 2022 leerden we waarom Opportunity-Based Marketing een effectievere strategie vormt dan lead generation. Zeggen we de MQL vaarwel en maken we plaats voor ABM?

    Read Article
  • Een 'Kruip-Loop-Ren'-aanpak naar Opportunity-Based Marketing

    Een 'Kruip-Loop-Ren'-aanpak naar Opportunity-Based Marketing

    Forrester bedacht een 'Kruip-Loop-Ren'-aanpak voor een vlotte transitie van MQLs naar een Opportunity-Based Marketing op B2B Summit 2022. Ontdek wat dit betekent voor jouw organisatie.

    Read Article
  • ABM: het one-size-fits-all-vraagstuk

    ABM: het one-size-fits-all-vraagstuk

    ABM wordt vaak gezien als de toekomst van B2B-marketing, maar de invulling ervan kan sterk verschillen. We analyseren de 3 voornaamste categorieën en hoe je hieruit kunt kiezen.

    Read Article
  • ABMonday: What will happen when the cookies crumble?

    ABMonday: What will happen when the cookies crumble?

    Part 2 of 3: Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.

    Read Article
  • ABMonday: The One-Size-Fits-All ABM Conundrum

    ABMonday: The One-Size-Fits-All ABM Conundrum

    ABM is often touted as the future of B2B marketing, but interpretations of what ABM actually means vary wildly. We break down 3 main categories of ABM and how to choose which is right for your needs.

    Read Article
  • ABMonday: A Crawl-Walk-Run Approach to Opportunity-Based Marketing

    ABMonday: A Crawl-Walk-Run Approach to Opportunity-Based Marketing

    Forrester outlined a Crawl-Walk-Run approach to abandoning MQLs and adopting opportunity-based marketing at B2B Summit 2022. Find out what this and other ABM best practices mean for your MarTech stack

    Read Article
  • ABMonday: Goodbye MQLs, Hello Opportunities

    ABMonday: Goodbye MQLs, Hello Opportunities

    At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?

    Read Article
  • As a Marketo Engage marketeer, what can I do to prepare for iOS 15?

    As a Marketo Engage marketeer, what can I do to prepare for iOS 15?

    In light of the new Apple features that let users control and watch the use of their data, we took a deep dive into these apple features to figure out what this means for us digital marketers.

    Read Article
  • Quel rôle la psychologie a-t-elle en marketing B2B?

    Quel rôle la psychologie a-t-elle en marketing B2B?

    Comprendre ses acheteurs et leurs processus décisionnels est essentiel pour développer une stratégie marketing B2B.

    Read Article
  • ABMonday: Moving toward an account-based future

    ABMonday: Moving toward an account-based future

    Part3: ABM, or account-based marketing, may be a best B2B marketing solution when third-party cookies are phased out. Account selection, avoiding ABM pitfalls and choosing the right technology are key

    Read Article
  • 新規顧客と既存顧客のB2Bマーケティング戦略

    新規顧客と既存顧客のB2Bマーケティング戦略

    好奇心のギャップ、つまりバイヤーと顧客が知っていることと知りたいことの間の距離は、動く目標です。それは時間の静的な場所ではありません。すべての相互作用で、人々は、前向きか後ろ向きか、ポジティブかネガティブかにかかわらず、文脈と理解を変える何かを学びます。

    Read Article
  • ABMonday: Breaking Up With Third-Party Cookies

    ABMonday: Breaking Up With Third-Party Cookies

    Part 1 of 3: An in-depth explanation on what cookies are, why third-party cookies are being phased out, and how digital marketers can adapt to this major change.

    Read Article
  • Testimonial - Trend Micro's Approach to Digital Marketing

    Testimonial - Trend Micro's Approach to Digital Marketing

    With the goal of striking the balance between centralization and localization, Trend Micro teamed up with LeadFabric to execute a suite of localized digital campaign services.

    Read Article
  • Introduction aux ICPs, Buyer Personas et Buyer Journeys pour les organisations B2B

    Introduction aux ICPs, Buyer Personas et Buyer Journeys pour les organisations B2B

    Contrairement à ce qu'on pourrait penser, tout prospect n'est pas forcément bon prospect. Lisez notre eBook interactif pour en apprendre davantage sur les ICPs, buer personas et buyer journeys.

    Read Article
  • 針對新客戶以及原有客戶的企業對企業的培育計畫

    針對新客戶以及原有客戶的企業對企業的培育計畫

    好奇心的差距—你的買家和客戶知道和想知道東西之間的距離是一個移動的目標。它不是一個靜止的時間地點。在每次互動中,人們學到的東西會改變他們的背景和理解,無論是向前還是向後,無論是積極的還是消極的。

    Read Article
  • Do you want to see more from life at LeadFabric?

    FOLLOW US
  • Sr. Marketing Automation & Campaign Architect (German Speaking)

    Sr. Marketing Automation & Campaign Architect (German Speaking)

    Read Article
  • Testimonial - How Telenet Enhanced Its B2B Marketing Strategy

    Testimonial - How Telenet Enhanced Its B2B Marketing Strategy

    In collaboration with LeadFabric, leading telecommunications company Telenet applies marketing automation, conversational marketing and content automation to enhance its overall B2B marketing strategy

    Read Article
  • loading
    Loading More...