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  • Digital transformation, martech implementations and international campaign management

    Digital transformation, martech implementations and international campaign management

    Sales and Marketing woven together by LeadFabric: Your one-stop MarTech service provider.

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  • The increasingly human face of MarTech in 2020

    The increasingly human face of MarTech in 2020

    During the entire past decade we have been beating the drum on how marketing technology can seriously contribute to improving your revenue streams and growth...

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  • LeadFabric is now Adobe Marketo Engage Specialized

    LeadFabric is now Adobe Marketo Engage Specialized

    LeadFabric is the first Adobe Solution Partner at the bronze level to be specialized in Adobe Marketo Engage for Europe

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  • Sherlock Sales

    Sherlock Sales

    People often ask me what I do for a living. When I say I am in business development it often creates confusion. It’s too generic, not specific enough.

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  • Conversational ABM (Account Based Marketing)

    Conversational ABM (Account Based Marketing)

    Conversational ABM is an approach we, at LeadFabric believe will gain more traction in 2020. It’s not a gimmick, but a proven proven method for increasing engagement.

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  • Chatbots: MarTech investments that work

    Chatbots: MarTech investments that work

    A few weeks ago, I posted a short piece on the success LeadFabric is realising for its customers using Drift. If you haven’t sensed it yet, we’re big fans of conversational marketing...

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  • Intent Data for Sales: The Untapped Opportunity

    Intent Data for Sales: The Untapped Opportunity

    In my role I have to wear many hats, probably like many managing directors in small fast-growing companies. One of the big rocks is sales development and deciding where to spend my time productively..

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  • NL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden

    NL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden

    Heel wat mensen horen de term conversational marketing en denken: “Fantastisch, ik zal een paar chatbots op mijn site gooien en daarmee zit mijn werk erop.” Maar tijdens mijn eerste dagen bij...

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  • We got a 22% conversion rate on average in just 2 months

    We got a 22% conversion rate on average in just 2 months

    We were reluctant to add a new martech solution but LeadFabric's FabStart made it a seamless process. Now, with LeadFabric's help, we have 5% conversion through Marketo forms and 22% through Drift.

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  • Are your channel, CRM or marketing automation tools missing the mark?  We can help!

    Are your channel, CRM or marketing automation tools missing the mark? We can help!

    If you’re relying on channel partners for your go to market execution than most probably your existing CRM and MAP solutions fall short. Our partnership with ZIFT is probably worth looking at.

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  • Under the hood: Ask our chatbot to register you

    Under the hood: Ask our chatbot to register you

    How did we manage webinar registrations with a chatbot's help?

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  • 8 burning questions about B2B intent data

    8 burning questions about B2B intent data

    What is intent data, how does intent data relate to privacy and how does intent data differ from Account Based Marketing? Read this article to find out.

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  • NL: Hoe kan data je helpen bij het bepalen van je ABM-Strategie?

    NL: Hoe kan data je helpen bij het bepalen van je ABM-Strategie?

    Inzicht hebben in je data helpt je bij het opzetten van een goede ABM-strategie. Dit en meer key takeaways van het SiriusDecisions Forum in Parijs lees je in het artikel.

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  • Why spend half day with a room full of ABM leaders talking about data?

    Why spend half day with a room full of ABM leaders talking about data?

    Last week Sirius Decisions took the initiative to organise an awesome series of events around Europe, focusing on data strategy specifically for ABM.

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  • MarTech up-selling & Buyer-upsetting

    MarTech up-selling & Buyer-upsetting

    Sales and Marketing technology is a great thing and we love its productivity enabling quality. The larger MAP's have been acquired by large companies. Is this diluting the original revenue enablement?

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  • What is Predictive Content Personalisation and how does it work?

    What is Predictive Content Personalisation and how does it work?

    Companies like Netflix and Amazon are prominent examples that have proven content personalisation is important for your strategy, but how does it work? Learn here.

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  • About the importance of being a trusted advisor in B2B Marketing Technology

    About the importance of being a trusted advisor in B2B Marketing Technology

    WOM: Word of mouth is the principle way people buy today. "Customer first" obsession. Customer delight

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  • Inspiration from Drifts'​ HyperGrowth 2019

    Inspiration from Drifts'​ HyperGrowth 2019

    Read about our first hand experience from Drift's conference in London.

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  • Marketo Email Editor 1.0 soon to be discontinued

    Marketo Email Editor 1.0 soon to be discontinued

    On the June 18 of this year Marketo will be discontinuing their Email Editor Version 1.0. All emails created or edited after June 18 will be converted to the 'new' version 2.0. Are you prepared?

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  • Webinar recording: How Todays Buyers Buy

    Webinar recording: How Todays Buyers Buy

    Chatbots are changing the way we engage with buyers because they talk like humans do: instant and in real time. Want to know why nobody likes filling in forms and how customers buy today?

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  • Meet LeadFabric: Paul Slikkerveer

    Meet LeadFabric: Paul Slikkerveer

    Our Amsterdam office has a new Eloqua specialist

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