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ABMonday

At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?

As a Marketo Engage marketeer, what can I do to prepare for iOS 15?

In light of the new Apple features that let users control and watch the use of their data, we took a deep dive into these apple features to figure out what this means for us digital marketers.

Quel rôle la psychologie a-t-elle en marketing B2B?

Comprendre ses acheteurs et leurs processus décisionnels est essentiel pour développer une stratégie marketing B2B.

ABMonday

ABM, or account-based marketing, may be the best B2B marketing solution after third-party cookies are phased out. Account selection, avoiding ABM pitfalls and choosing the right technology are key.

ABMonday

Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.

新規顧客と既存顧客のB2Bマーケティング戦略

好奇心のギャップ、つまりバイヤーと顧客が知っていることと知りたいことの間の距離は、動く目標です。それは時間の静的な場所ではありません。すべての相互作用で、人々は、前向きか後ろ向きか、ポジティブかネガティブかにかかわらず、文脈と理解を変える何かを学びます。

ABMonday

An in-depth explanation on what cookies are, why third-party cookies are being phased out, and how digital marketers can adapt to this major change.

Testimonial - Trend Micro's Approach to Digital Marketing

With the goal of striking the balance between centralization and localization, Trend Micro teamed up with LeadFabric to execute a suite of localized digital campaign services.

Introduction aux ICPs, Buyer Personas et Buyer Journeys pour les organisations B2B

Contrairement à ce qu'on pourrait penser, tout prospect n'est pas forcément bon prospect. Lisez notre eBook interactif pour en apprendre davantage sur les ICPs, buer personas et buyer journeys.

針對新客戶以及原有客戶的企業對企業的培育計畫

好奇心的差距—你的買家和客戶知道和想知道東西之間的距離是一個移動的目標。它不是一個靜止的時間地點。在每次互動中，人們學到的東西會改變他們的背景和理解，無論是向前還是向後，無論是積極的還是消極的。

Sr. Marketing Automation & Campaign Architect (German Speaking)

Testimonial - How Telenet Enhanced Its B2B Marketing Strategy

In collaboration with LeadFabric, leading telecommunications company Telenet applies marketing automation, conversational marketing and content automation to enhance its overall B2B marketing strategy

An Introduction to ICPs, Buyer Personas & Buyer Journeys (2021)

An introduction to ICPs, buyer personas, and buyer journeys for B2B organizations.

How to Drive Revenue with Chat Solutions

The Ultimate Guide to Marketing Automation

Learn all about the features, functionalities, and overall value that Marketing Automation can provide to you and your organization.

The Shift of B2B Marketing in 2021: The CEOs Weigh In

So you think you know B2B Marketing? Learn what the leaders have to say about how the world of B2B has evolved, and where there is to go from here.

Comment augmenter les revenus avec des solutions de chat

Savoir d'où vos prospects viennent, où ils en sont dans leur parcours d'achat et leurs intentions sont des éléments-clés.

The Fundamentals of ABM

What is Account-Based Marketing? What kind of ABM tech is available? What's the difference between ABM and traditional Demand Gen? And how do you actually apply ABM? Read on to find out!

Testimonial – Irdeto's new approach to B2B marketing

Read how Irdeto successfully implements a buyer-centric strategy, powered by marketing automation, with the help of LeadFabric.

Testimonial - Hoe Telenet zijn B2B marketingstrategie verbeterde

In samenwerking met LeadFabric past Telenet marketing automation, conversational marketing en content automation toe om zijn B2B-marketingstrategie te verbeteren.