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Read Flipbook
Digital transformation, martech implementations and international campaign management
Sales and Marketing woven together by LeadFabric: Your one-stop MarTech service provider.
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Read ArticleMy takeaways from B2BMX 2020
This week I visited Scottsdale Arizona for the first time. It is a beautiful place to visit in February because of the desert sun and B2BMX. If you are a B2B Marketeer, that is.
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Read ArticleThe hidden treasure trove in B2B marketing
According to research contact data decays by a whopping 30%! every year. The solution to this challenges is within reach.
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Read ArticleMy first 90 days at LeadFabric
As this is my first time in the Netherlands, I wanted to join a company that has the “international” vibe and has the “employee-first” approach. Luckily, LeadFabric was one of the companies that I tho
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Read ArticleDe onontgonnen schatkamer van elke B2B marketer
Volgens onderzoek van Informatica veroudert ongeveer 30% van uw database elk jaar. 30%! Dat is best veel.
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Read ArticleTake Marketo Engage programs to the next level with custom program fields
It is now possible to save persistent data on program member level with custom program fields. Read about what they are and why you should use them.
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Read ArticleBest practices for database hygiene
Dirty data results in productivity and revenue loss, while increasing reputation and operating risks. That’s why it is so important to keep your enterprise data clean.
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Read ArticleThe human nature of ABM
Technology can help us accomplish great things. But there is a risk we let the pendulum swing too far. Great sales and marketing people can run certain activities much better than technology ever...
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Read ArticleCold is dead but calling isn't. Critical mass influence as a door opener.
Concept of "Critical Mass Influence". Do you know what does it take?
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Read ArticleRoll out the red carpet for your VIPs
It’s award season and with the Oscar’s just around the corner, the film industry will be rolling out the red carpet and hosting exclusive after-show parties for the royalty of the film world.
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Read ArticleDe koper heeft alle macht
De koper vandaag heeft alle macht. Sinds het internet en Google is het sales proces helemaal gewijzigd.
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Read ArticleMarketo Munchkin updates and how they will affect you
On February 21, 2019, Webkit announced in their ITP release update that they would cap all persistent client-side cookies. These are non-session cookies created via Javascript. The update limited...
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Read ArticleABM is a maturing discipline
An important indicator for this statement is the increasingly growing share of total marketing spending that ABM programmes are consuming.
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Read ArticleThe increasingly human face of MarTech in 2020
During the entire past decade we have been beating the drum on how marketing technology can seriously contribute to improving your revenue streams and growth...
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Read ArticleLeadFabric is now Adobe Marketo Engage Specialized
LeadFabric is the first Adobe Solution Partner at the bronze level to be specialized in Adobe Marketo Engage for Europe
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Read ArticleSherlock Sales
People often ask me what I do for a living. When I say I am in business development it often creates confusion. It’s too generic, not specific enough.
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Read ArticleConversational ABM (Account Based Marketing)
Conversational ABM is an approach we, at LeadFabric believe will gain more traction in 2020. It’s not a gimmick, but a proven proven method for increasing engagement.
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Read ArticleChatbots: MarTech investments that work
A few weeks ago, I posted a short piece on the success LeadFabric is realising for its customers using Drift. If you haven’t sensed it yet, we’re big fans of conversational marketing...
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Read ArticleIntent Data for Sales: The Untapped Opportunity
In my role I have to wear many hats, probably like many managing directors in small fast-growing companies. One of the big rocks is sales development and deciding where to spend my time productively..
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Read ArticleNL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden
Heel wat mensen horen de term conversational marketing en denken: “Fantastisch, ik zal een paar chatbots op mijn site gooien en daarmee zit mijn werk erop.” Maar tijdens mijn eerste dagen bij...
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Read ArticleWe got a 22% conversion rate on average in just 2 months
We were reluctant to add a new martech solution but LeadFabric's FabStart made it a seamless process. Now, with LeadFabric's help, we have 5% conversion through Marketo forms and 22% through Drift.
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