Latest Content

People miss colleagues, not commutes

At LeadFabric, we have implemented our very own "Work-from-Anywhere" policy. Preserving a sense of community while letting teams work autonomously and flexibly has become our priority.

ELOQUA 21C RELEASE UPDATES (WITH A SNEAK PEEK INTO THE NOVEMBER RELEASE!)

The 21C Release is coming up soon, so here’s a breakdown of all the changes this will bring to your instances.

Testimonial - How Telenet Enhanced Its B2B Marketing Strategy

In collaboration with LeadFabric, leading telecommunications company Telenet applies marketing automation, conversational marketing and content automation to enhance its overall B2B marketing strategy

Why you should care about Psychology in B2B Marketing

Understanding your buyers and their decision-making processes is key to develop a B2B marketing strategy.

La nature humaine de l’ABM

Avec des acheteurs de plus en plus exigeants, il est important de garder l'élément humain au sein des initiatives de marketing et de vente.

Comment augmenter les revenus avec des solutions de chat

Savoir d'où vos prospects viennent, où ils en sont dans leur parcours d'achat et leurs intentions sont des éléments-clés.

The Ultimate Guide to Marketing Automation

Learn all about the features, functionalities, and overall value that Marketing Automation can provide to you and your organization.

Now Is The Time for SalesTech

It's never been harder for sales teams to prove their value in a world where buyers are more educated, independent and empowered than ever. How can tech help sales get their jobs done? Read on.

ELOQUA 21B RELEASE UPDATES (FEAT. IMPROVED FORMS)

New releases and updates from Oracle Eloqua 21B (mid-May roll-out), featuring improved forms and more!

How to Drive Revenue with Chat Solutions

Top 5 Features: ELOQUA VS PARDOT

Discover the top five best features that Eloqua and Pardot each have to offer and which platform is the right one for you.

An Introduction to ICPs, Buyer Personas & Buyer Journeys (2021)

An introduction to ICPs, buyer personas, and buyer journeys for B2B organizations.

The Shift of B2B Marketing in 2021: The CEOs Weigh In

So you think you know B2B Marketing? Learn what the leaders have to say about how the world of B2B has evolved, and where there is to go from here.

The Fundamentals of ABM

What is Account-Based Marketing? What kind of ABM tech is available? What's the difference between ABM and traditional Demand Gen? And how do you actually apply ABM? Read on to find out!

Our Lockdown in Numbers (Infographic 2021)

Review our year with us! Here's our lockdown in numbers -- from revenue growth and new hires to kilometers traveled and minutes spent on Zoom.

Marketing Automation Courses and Certifications

Looking to boost your skills in Marketing Automation? Learn all about available courses and certifications. Our consultants can guide you.

Fundamental knowledge on how to maintain, improve, and measure your Eloqua database

Learn basics on how you can improve your Eloqua database in the fastest way.

Vos agents commerciaux sont-ils bien équipés pour faire leur travail ?

Assurez-vous que vos agents commerciaux sont équipés pour faire leur travail avec des solutions de chatbots. Voici une liste des avantages qu'un chatbot peut offrir.

L'ère du marketing conversationnel

Le marketing conversationnel est devenu essentiel dans la stratégie marketing B2B. Il faut qualifier des leads de façon plus efficace avec des solutions live chat et chatbot.

Current state of Eloqua's Salesforce.com Integration app

Let me tell you what is great and what sucks in the Salesforce.com Integration app in Eloqua in 2020.