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LeadFabric becomes 1st Drift Platinum Partner in EMEA

LeadFabric has announced that they have been promoted to Drift’s highest partnership status, making the marketing consultancy the first to achieve this milestone outside of the United States.

Sr. Marketing Automation & Campaign Architect (German Speaking)

LeadFabric expands into emerging market opportunity with five new experts

LeadFabric has expanded with five marketing & sales tech veterans to support its ambition to break new ground as a true full-service offering for sales & marketing transformation.

LeadFabric and 6sense Announce Partnership to Provide Revenue AI Platform For Sales And Marketing Teams

Read about LeadFabric's partnership with 6sense, the leading platform for B2B organizations generating predictable revenue.

2022 Outreach Revenue Innovators - Strategies For Selling to the Modern Buyer

New buying trends have come a long way from the sales cycles and funnels of the past, and our methods and approaches must be adapted to buyers being savvier and wanting more control in the process.

Au revoir aux cookies, bonjour à l'ABM

L’ABM est une solution de marketing B2B efficace lorsque les cookies tiers sont progressivement supprimés. La bonne sélection des comptes et le choix de la bonne technologie sont essentiels.

Que se passe-t-il lorsque les cookies tombent en miettes?

En savoir plus sur l'impact de la disparition des cookies tiers sur les marketers B2B et les solutions potentielles à envisager de mettre en place pour s'adapter.

En finir avec les cookies tiers

Une explication détaillée sur ce que sont les cookies, pourquoi les cookies tiers sont progressivement supprimés et comment les marketers peuvent s'adapter à ce changement majeur.

Our Takeaways from the 2022 Forrester B2B Summit

Find out our key takeaways from the EMEA Forrester B2B Summit 2022 to ensure B2B growth acceleration.

What B2B Marketers Need To Know About Buying Intent Data

Understanding different types of intent data can be tricky. See the main takeaways on the topic of intent data investments from the EMEA Forrester B2B Summit.

The Insight-Driven Business: Using B2B Analytics To Strategic Advantage

Effective marketing is all about analytics. Read on to find out how successful B2B analytics teams effectively drive insights and how to create and insight driven advantage for your business.

Driving Aligned B2B Marketing Transformation

In this blog, we outline key takeaways from Forrester's B2B Summit on the topic of B2B Marketing Transformation Alignment to stay competitive and relevant.

Intent Data: Your Secret Weapon for Recession-Proof Marketing

Intent data can help you determine where your prospects are in the buying process by matching intent signals to your target account. This means you can understand when a company is in-market.

A Summer Reading List to Hone Your ABM Expertise

Use summer to brush up on account based marketing knowledge. LeadFabric curated a list of resources on high-level ABM concepts, intent data, account selection, and personalized customer experiences.

Usights Podcast with Koen De Witte

Podcast recorded by the team at Usights with our Managing Director.

Au revoir aux MQLs, bonjour aux opportunités

Au Forrester B2B Summit 2022, nous avons appris pourquoi le marketing basé sur les opportunités est une stratégie marketing B2B efficace. Est-il temps de dire au revoir aux MQLs et d'utiliser l'ABM?

L’ABM : l'énigme one-size-fits-all

L'ABM est souvent présenté comme étant l'avenir du marketing B2B, mais les interprétations de ce que signifie réellement l'ABM varient énormément.

Une approche Crawl-Walk-Run du marketing basé sur les opportunités

Forrester a présenté une approche Crawl-Walk-Run pour abandonner les MQLs et adopter le marketing basé sur les opportunités lors du B2B Summit 2022. Découvrez ce que cela signifie pour vous.

Vaarwel MQL's, welkom Opportunities

Op het Forrester B2B Summit 2022 leerden we waarom Opportunity-Based Marketing een effectievere strategie vormt dan lead generation. Zeggen we de MQL vaarwel en maken we plaats voor ABM?

Een 'Kruip-Loop-Ren'-aanpak naar Opportunity-Based Marketing

Forrester bedacht een 'Kruip-Loop-Ren'-aanpak voor een vlotte transitie van MQLs naar een Opportunity-Based Marketing op B2B Summit 2022. Ontdek wat dit betekent voor jouw organisatie.

What will happen when the cookies crumble?

Part 2 of 3: Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.