Latest Content

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  • Digital transformation, martech implementations and international campaign management

    Digital transformation, martech implementations and international campaign management

    Sales and Marketing woven together by LeadFabric: Your one-stop MarTech service provider.

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  • Emotional support: Are you making the leap between Marketo and Eloqua?

    Emotional support: Are you making the leap between Marketo and Eloqua?

    Are you changing marketing automation platform? Don't panic, you will learn to love it.

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  • Online yoga class, your calm & peace hour

    Online yoga class, your calm & peace hour

    We are supporting our community with 60 minutes of guaranteed zen. You will experience mindfulness, stretching and neck & back pain relief exercises.

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  • ZEN IMPRESSIONS

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  • Intelligent Virtual Assistants

    Intelligent Virtual Assistants

    Conversica’s AI technology is the IVA (Intelligent Virtual Assistant), a tried and tested AI solution evolved over 10 years of learning.

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  • Amelia Farber presenting Conversica

    Amelia Farber presenting Conversica

    Conversica and LeadFabric’s relationship dates back to early 2018, when the two companies began collaborating through a referral partnership in joint marketing activities for European prospects.

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  • Introducing Conversica’s Intelligent Virtual Assistant

    Introducing Conversica’s Intelligent Virtual Assistant

    Conversica and LeadFabric’s relationship dates back to early 2018, when the two companies began collaborating through a referral partnership in joint marketing activities for European prospects.

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  • Press Release: Conversica Announces a Strategic European Reseller Partnership with LeadFabric

    Press Release: Conversica Announces a Strategic European Reseller Partnership with LeadFabric

    The Partnership Ignites Enterprises in EMEA to Embrace a New Normal by Augmenting Their Workforce with Intelligent Virtual Assistants

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  • Recording: Start web chat, grow leads

    Recording: Start web chat, grow leads

    Recording of our webinar from 2nd April. Hear Jason Cappiello from Kanthal, a world leading brand in the area of industrial heating technology, share how they revolutionized their marketing processes

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  • Resourceful-20: A series of webinars to share ideas on how to run your business during and after COVID-19

    Resourceful-20: A series of webinars to share ideas on how to run your business during and after COVID-19

    Let’s see our digital economy as a blessing. Only one decade ago a WW virus outbreak probably would have generated even more disruption.

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  • Chat to call. Instant leads kwalificeren. Zo simpel als bonjour.

    Chat to call. Instant leads kwalificeren. Zo simpel als bonjour.

    Als Sales Development Rep vul je een belangrijke functie in voor een bedrijf vandaag. Je bent het startpunt voor een relatie met een nieuwe klant. Voor een stuk ook het gezicht van een organisatie...

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  • My takeaways from B2BMX 2020

    My takeaways from B2BMX 2020

    This week I visited Scottsdale Arizona for the first time. It is a beautiful place to visit in February because of the desert sun and B2BMX. If you are a B2B Marketeer, that is.

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  • The hidden treasure trove in B2B marketing

    The hidden treasure trove in B2B marketing

    According to research contact data decays by a whopping 30%! every year. The solution to this challenges is within reach.

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  • My first 90 days at LeadFabric

    My first 90 days at LeadFabric

    As this is my first time in the Netherlands, I wanted to join a company that has the “international” vibe and has the “employee-first” approach. Luckily, LeadFabric was one of the companies that I tho

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  • De onontgonnen schatkamer van elke B2B marketer

    De onontgonnen schatkamer van elke B2B marketer

    Volgens onderzoek van Informatica veroudert ongeveer 30% van uw database elk jaar. 30%! Dat is best veel.

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  • Take Marketo Engage programs to the next level with custom program fields

    Take Marketo Engage programs to the next level with custom program fields

    It is now possible to save persistent data on program member level with custom program fields. Read about what they are and why you should use them.

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  • Best practices for database hygiene

    Best practices for database hygiene

    Dirty data results in productivity and revenue loss, while increasing reputation and operating risks. That’s why it is so important to keep your enterprise data clean.

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  • The human nature of ABM

    The human nature of ABM

    Technology can help us accomplish great things. But there is a risk we let the pendulum swing too far. Great sales and marketing people can run certain activities much better than technology ever...

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  • Cold is dead but calling isn't. Critical mass influence as a door opener.

    Cold is dead but calling isn't. Critical mass influence as a door opener.

    Concept of "Critical Mass Influence". Do you know what does it take?

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  • Roll out the red carpet for your VIPs

    Roll out the red carpet for your VIPs

    It’s award season and with the Oscar’s just around the corner, the film industry will be rolling out the red carpet and hosting exclusive after-show parties for the royalty of the film world.

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  • De koper heeft alle macht

    De koper heeft alle macht

    De koper vandaag heeft alle macht. Sinds het internet en Google is het sales proces helemaal gewijzigd.

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  • Marketo Munchkin updates and how they will affect you

    Marketo Munchkin updates and how they will affect you

    On February 21, 2019, Webkit announced in their ITP release update that they would cap all persistent client-side cookies. These are non-session cookies created via Javascript. The update limited...

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