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  • Digital transformation, martech implementations and international campaign management

    Digital transformation, martech implementations and international campaign management

    Sales and Marketing woven together by LeadFabric: Your one-stop MarTech service provider.

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  • MarTech up-selling & Buyer-upsetting

    MarTech up-selling & Buyer-upsetting

    Sales and Marketing technology is a great thing and we love its productivity enabling quality. The larger MAP's have been acquired by large companies. Is this diluting the original revenue enablement?

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  • What is Predictive Content Personalisation and how does it work?

    What is Predictive Content Personalisation and how does it work?

    Companies like Netflix and Amazon are prominent examples that have proven content personalisation is important for your strategy, but how does it work? Learn here.

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  • ZEN IMPRESSIONS

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  • Press Release: Zift Solutions’ Strategic Alliance Program Expands In EMEA

    Press Release: Zift Solutions’ Strategic Alliance Program Expands In EMEA

    The Zift Zone is a marketplace connecting Zift customers to trusted and certified agencies, technology, and service providers, all of whom drive channel success.

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  • About the importance of being a trusted advisor in B2B Marketing Technology

    About the importance of being a trusted advisor in B2B Marketing Technology

    WOM: Word of mouth is the principle way people buy today. "Customer first" obsession. Customer delight

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  • Inspiration from Drifts'​ HyperGrowth 2019

    Inspiration from Drifts'​ HyperGrowth 2019

    Read about our first hand experience from Drift's conference in London.

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  • Marketo Email Editor 1.0 soon to be discontinued

    Marketo Email Editor 1.0 soon to be discontinued

    On the June 18 of this year Marketo will be discontinuing their Email Editor Version 1.0. All emails created or edited after June 18 will be converted to the 'new' version 2.0. Are you prepared?

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  • Recording: How Todays Buyers Buy

    Recording: How Todays Buyers Buy

    Chatbots are changing the way we engage with buyers because they talk like humans do: instant and in real time. Want to know why nobody likes filling in forms and how customers buy today?

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  • Meet LeadFabric: Paul Slikkerveer

    Meet LeadFabric: Paul Slikkerveer

    Our Amsterdam office has a new Eloqua specialist

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  • iJS London 2019 - a developers’ tale

    iJS London 2019 - a developers’ tale

    It was my first professional conference. And honestly, I didn’t know what to expect. I went in thinking I’d get bombarded with technical explanations left and right. But nothing could have been furth

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  • [Pre-register] ZEN 2019

    [Pre-register] ZEN 2019

    Strategic bite sized chunks. Preregister for our event, coming to Belgium and Netherlands in 2019.

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  • Meet LeadFabric: Rémi Damet

    Meet LeadFabric: Rémi Damet

    Rémi Damet joined LeadFabric's Brussels office in March 2019, filling a needed front-end designer role. He brings more than two years of professional development experience to the table.

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  • Our solution for the Marketo Form Prefill Upgrade

    Our solution for the Marketo Form Prefill Upgrade

    When a user clicks on tracked links in Marketo emails and lands on a Marketo landing page with a form, the URL must contain the token in the query string.

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  • When a newbie goes to a summit

    When a newbie goes to a summit

    I’ll be honest; I had never attended a vendor’s summit before. So I didn’t know what to expect. All I knew is that it was in Las Vegas and that everybody was going to be there.

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  • B2B Marketing Automation Platforms: A Marketer's Guide

    B2B Marketing Automation Platforms: A Marketer's Guide

    This report examines the current market for B2B marketing automation platforms, and the considerations involved in implementing marketing automation software.

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  • Recording: Uberflip's content experience platform

    Recording: Uberflip's content experience platform

    You will learn why B2B marketers from innovative companies like Aon, Microsoft, and Schneider Electric use Uberflip to crush their content and revenue goals.

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  • Re-engaging prospects: How Sunlighten brings leads back to life

    Re-engaging prospects: How Sunlighten brings leads back to life

    Every CRM has a number of leads that are old and unresponsive. Do you throw them away or let them sit there? (Hint - neither is the answer). Learn how to make old leads work for you in this webinar

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  • What happened at B2BMX18?

    What happened at B2BMX18?

    From 19 to 21 February 2018, I attended B2BMX in Phoenix, Arizona. In this article I would like to share 4 insights with you.

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  • ZEN Rotterdam 2018

    ZEN Rotterdam 2018

    Recap of our ZEN event in the Netherlands September 2018

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  • From ZEN - Scott Vaughan (Integrate)

    From ZEN - Scott Vaughan (Integrate)

    Scott Vaughan talks about new trends in B2B Marketing.

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  • Introducing Pardot + Salesforce: the dynamic duo

    Introducing Pardot + Salesforce: the dynamic duo

    Ceate the ultimate sales and marketing tool by integrating Pardot with Salesforce CRM. While these are two similar tools, it's the differences between them that make them compatible.

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