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The Buyer Has Already Decided. Now What?
Seven changes for your 2027 go-to-market, built on 6sense’s 2026 Buyer Experience Study. Each starts with the action and ends with the data.
Rapport Om B2B-Köpupplevelsen 2025
I denna rapport från 2025, framtagen i samarbete med 6sense, utforskar vi B2B-köpupplevelser i Sverige, Frankrike, Belgien, Nederländerna och Tyskland.
In dit rapport uit 2025, opgesteld in samenwerking met 6sense, verkennen we de B2B-aankoopervaringen in Frankrijk, België, Nederland, Duitsland en Zweden.
Dans ce rapport 2025 réalisé en collaboration avec 6sense, nous explorons les expériences d’achat B2B en France, en Belgique, aux Pays-Bas, en Allemagne et en Suède.
Why B2B Branding and Reputation Are No Longer Optional
B2B branding is now mission-critical. Modern buyers expect trust, emotion, and authenticity - long before sales engage. Strong B2B brand and reputation shape perception and drive growth.
Beyond Benelux: A Closer Look at B2B Buying Behavior in Belgium and the Netherlands
In this report, we explore the Dutch and Belgian B2B Buying Experiences through a cultural lens and analyze what 6sense’s data suggests about European buying behavior.
Cultural Nuances Unveiled: The Collaboration of 6sense and LeadFabric on European B2B Buying
Since 2023, LeadFabric and 6sense have partnered to enhance B2B strategies through research on buyer behavior. Stay tuned for insights on cultural nuances in Belgium and the Netherlands.
Navigating Economic Turbulence: Strategies for Business Resilience
Explore strategies for B2B resilience during economic challenges, focusing on retention, loyalty, and actionable tactics to drive growth and stability.
B2B Buyer Journeys: When One Size Doesn't Fit All
The path to purchase in the B2B world is rarely straightforward. Understanding the complexities of B2B buyer journeys is crucial for successfully navigating the B2B marketing and sales landscape.
Leveraging ABM Use Cases for Business Success
Explore how businesses can utilize marketing use cases to drive success.
當瀏覽＋魔餅碎裂時會發生什麼？
ABMonday是一個旨在產生意識並教育帳戶導向行銷最佳實踐和相關主題的博客系列。我們以一個目前在每個人心中都存在的主題開始這個系列：第三方餅乾的終結。本博客是我們在這個主題上的第二篇文章。繼續閱讀，以了解第三方餅乾的消亡對B2B行銷人員的影響，以及我們可以考慮實施的潛在解決方案以適應這種變化。
ABM：一切的難題
ABM困境 2022年5月30日 杰基·蘇瑟蘭 近年來，ABM經常被呈現為B2B行銷的未來，有時甚至被視為唯一的前進方式，而不僅僅是最佳選擇。LeadFabric最近參加了Forrester的B2B Summit 2022，我們在那裡意識到ABM對每個人而言意味著不同。不同組織對相同的ABM關鍵詞使用完全不同的方式。某些真正推動ABM實現的SaaS和數據供應商
En savoir plus sur l'impact de la disparition des cookies tiers sur les marketers B2B et les solutions potentielles à envisager de mettre en place pour s'adapter.
Intent Data: Your Secret Weapon for Recession-Proof Marketing
Intent data can help you determine where your prospects are in the buying process by matching intent signals to your target account. This means you can understand when a company is in-market.
Une explication détaillée sur ce que sont les cookies, pourquoi les cookies tiers sont progressivement supprimés et comment les marketers peuvent s'adapter à ce changement majeur.
A Summer Reading List to Hone Your ABM Expertise
Use summer to brush up on account based marketing knowledge. LeadFabric curated a list of resources on high-level ABM concepts, intent data, account selection, and personalized customer experiences.