Introduction aux ICPs, Buyer Personas et Buyer Journeys pour les organisations B2B

March 11, 2022 Zoe De Preter

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About the Author

Zoe De Preter

Consumer Psychologist and Buyer Insights Consultant at LeadFabric, aiming to offer a refreshing, analytical and creative perspective on marketing challenges.

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Quel rôle la psychologie a-t-elle en marketing B2B?
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