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About the Author
Follow on Linkedin More Content by Zoe De Preter
Most Recent Articles
Effective B2B ads: Navigating the buyer journey through strategic advertising
Explore how to make your B2B ads resonate more by using personas and the buyer journey.
Getting started with Pardot: a guide to maximising the potential of your marketing platform
Pardot's seamless integration with Salesforce enhances lead generation. Maximize its potential with three steps: thorough onboarding, aligning marketing with sales, and continuous optimisation.
B2B Buyer Insights: The Gift that Keeps on Giving
Explore how Buyer Insights can enhance your marketing and sales strategy.
Leveraging ABM Use Cases for Business Success
Explore how businesses can utilize marketing use cases to drive success.
LeadFabric B2B智慧行銷與銷售 - 2024 企業數位轉型趨勢
2023年，我們公司積極推動企業數位轉型，以應對快速變化的市場環境。在這個數位轉型的過程中，B2B 行銷與銷售扮演著至關重要的角色。您是否曾經感到在這個逐漸數位化的時代中，如何有效地推動B2B行銷並實現銷售目標成為了一項挑戰？
LEADFABRIC 成為 EMEA 地區首家 Drift 白金合作夥伴
LeadFabric 是領先的行銷科技服務提供商和數位諮詢公司，在北美地區以外成為首家達到 Drift 白金合作夥伴身份的公司。升級的合作夥伴地位將為 LeadFabric 開啟新的機會，將其服務和解決方案擴展到歐洲，幫助客戶在這個平台上取得更多成功。
當瀏覽＋魔餅碎裂時會發生什麼？
ABMonday是一個旨在產生意識並教育帳戶導向行銷最佳實踐和相關主題的博客系列。我們以一個目前在每個人心中都存在的主題開始這個系列：第三方餅乾的終結。本博客是我們在這個主題上的第二篇文章。繼續閱讀，以了解第三方餅乾的消亡對B2B行銷人員的影響，以及我們可以考慮實施的潛在解決方案以適應這種變化。
數位時代的行銷革命：從傳統到自動化的轉變
自古以來，行銷一直是企業取得商業成功的重要關鍵。然而，隨著時間的推移和科技的進步，行銷領域發生了翻天覆地的變化，從以前的傳統方式轉變為現在的數位化和技術驅動的行銷手段。這個變革帶來了許多優勢和新機會，使得企業能夠更有效地吸引客戶，提高銷售效率，並改善客戶體驗。
為什麼在B2B市場行銷中你應該關注心理學？
在B2B市場中，很容易陷入一個誤解，認為客戶和潛在客戶遵循理性的決策過程。然而，心理學長期以來已經證明，人類並不是理性的生物，我們的決策主要基於情感，而不僅僅是純粹的邏輯推理。無論我們多麼嘗試保持客觀，我們都會在有意識或無意識的情況下，受到外部因素和情感的影響。
ABM：一切的難題
ABM困境 2022年5月30日 杰基·蘇瑟蘭 近年來，ABM經常被呈現為B2B行銷的未來，有時甚至被視為唯一的前進方式，而不僅僅是最佳選擇。LeadFabric最近參加了Forrester的B2B Summit 2022，我們在那裡意識到ABM對每個人而言意味著不同。不同組織對相同的ABM關鍵詞使用完全不同的方式。某些真正推動ABM實現的SaaS和數據供應商
LeadFabric expands into emerging market opportunity with five new experts
LeadFabric has expanded with five marketing & sales tech veterans to support its ambition to break new ground as a true full-service offering for sales & marketing transformation.
2022 Outreach Revenue Innovators - Strategies For Selling to the Modern Buyer
New buying trends have come a long way from the sales cycles and funnels of the past, and our methods and approaches must be adapted to buyers being savvier and wanting more control in the process.
LeadFabric and 6sense Announce Partnership to Provide Revenue AI Platform For Sales And Marketing Teams
Read about LeadFabric's partnership with 6sense, the leading platform for B2B organizations generating predictable revenue.
LeadFabric becomes 1st Drift Platinum Partner in EMEA
LeadFabric has announced that they have been promoted to Drift’s highest partnership status, making the marketing consultancy the first to achieve this milestone outside of the United States.
Intent Data: Your Secret Weapon for Recession-Proof Marketing
Intent data can help you determine where your prospects are in the buying process by matching intent signals to your target account. This means you can understand when a company is in-market.
Our Takeaways from the 2022 Forrester B2B Summit
Find out our key takeaways from the EMEA Forrester B2B Summit 2022 to ensure B2B growth acceleration.
What B2B Marketers Need To Know About Buying Intent Data
Understanding different types of intent data can be tricky. See the main takeaways on the topic of intent data investments from the EMEA Forrester B2B Summit.
The Insight-Driven Business: Using B2B Analytics for Strategic Advantage
Effective marketing is all about analytics. Read on to find out how successful B2B analytics teams effectively drive insights and how to create and insight driven advantage for your business.
Driving Aligned B2B Marketing Transformation
In this blog, we outline key takeaways from Forrester's B2B Summit on the topic of B2B Marketing Transformation Alignment to stay competitive and relevant.