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My takeaways from B2BMX 2020
This week I visited Scottsdale Arizona for the first time. It is a beautiful place to visit in February because of the desert sun and B2BMX. If you are a B2B Marketeer, that is.
The hidden treasure trove in B2B marketing
According to research contact data decays by a whopping 30%! every year. The solution to this challenges is within reach.
My first 90 days at LeadFabric
As this is my first time in the Netherlands, I wanted to join a company that has the “international” vibe and has the “employee-first” approach. Luckily, LeadFabric was one of the companies that I tho
De onontgonnen schatkamer van elke B2B marketer
Volgens onderzoek van Informatica veroudert ongeveer 30% van uw database elk jaar. 30%! Dat is best veel.
Take Marketo Engage programs to the next level with custom program fields
It is now possible to save persistent data on program member level with custom program fields. Read about what they are and why you should use them.
Best practices for database hygiene
Dirty data results in productivity and revenue loss, while increasing reputation and operating risks. That’s why it is so important to keep your enterprise data clean.
The human nature of ABM
Technology can help us accomplish great things. But there is a risk we let the pendulum swing too far. Great sales and marketing people can run certain activities much better than technology ever...
Cold is dead but calling isn't. Critical mass influence as a door opener.
Concept of "Critical Mass Influence". Do you know what does it take?
Roll out the red carpet for your VIPs
It’s award season and with the Oscar’s just around the corner, the film industry will be rolling out the red carpet and hosting exclusive after-show parties for the royalty of the film world.
ABM is a maturing discipline
An important indicator for this statement is the increasingly growing share of total marketing spending that ABM programmes are consuming.
The increasingly human face of MarTech in 2020
During the entire past decade we have been beating the drum on how marketing technology can seriously contribute to improving your revenue streams and growth...
Sherlock Sales
People often ask me what I do for a living. When I say I am in business development it often creates confusion. It’s too generic, not specific enough.
Conversational ABM (Account Based Marketing)
Conversational ABM is an approach we, at LeadFabric believe will gain more traction in 2020. It’s not a gimmick, but a proven proven method for increasing engagement.
Chatbots: MarTech investments that work
A few weeks ago, I posted a short piece on the success LeadFabric is realising for its customers using Drift. If you haven’t sensed it yet, we’re big fans of conversational marketing...
Intent Data for Sales: The Untapped Opportunity
In my role I have to wear many hats, probably like many managing directors in small fast-growing companies. One of the big rocks is sales development and deciding where to spend my time productively..
NL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden
Heel wat mensen horen de term conversational marketing en denken: “Fantastisch, ik zal een paar chatbots op mijn site gooien en daarmee zit mijn werk erop.” Maar tijdens mijn eerste dagen bij...
Are your channel, CRM or marketing automation tools missing the mark? We can help!
If you’re relying on channel partners for your go to market execution than most probably your existing CRM and MAP solutions fall short. Our partnership with ZIFT is probably worth looking at.
8 burning questions about B2B intent data
What is intent data, how does intent data relate to privacy and how does intent data differ from Account Based Marketing? Read this article to find out.
Under the hood: Ask our chatbot to register you
How did we manage webinar registrations with a chatbot's help?
NL: Hoe kan data je helpen bij het bepalen van je ABM-Strategie?