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ABM is a maturing discipline
An important indicator for this statement is the increasingly growing share of total marketing spending that ABM programmes are consuming.
The increasingly human face of MarTech in 2020
During the entire past decade we have been beating the drum on how marketing technology can seriously contribute to improving your revenue streams and growth...
Sherlock Sales
People often ask me what I do for a living. When I say I am in business development it often creates confusion. It’s too generic, not specific enough.
Conversational ABM (Account Based Marketing)
Conversational ABM is an approach we, at LeadFabric believe will gain more traction in 2020. It’s not a gimmick, but a proven proven method for increasing engagement.
Chatbots: MarTech investments that work
A few weeks ago, I posted a short piece on the success LeadFabric is realising for its customers using Drift. If you haven’t sensed it yet, we’re big fans of conversational marketing...
Intent Data for Sales: The Untapped Opportunity
In my role I have to wear many hats, probably like many managing directors in small fast-growing companies. One of the big rocks is sales development and deciding where to spend my time productively..
NL: Het Conversational Framework: een nieuwe manier om mensen door je funnel te leiden
Heel wat mensen horen de term conversational marketing en denken: “Fantastisch, ik zal een paar chatbots op mijn site gooien en daarmee zit mijn werk erop.” Maar tijdens mijn eerste dagen bij...
Are your channel, CRM or marketing automation tools missing the mark? We can help!
If you’re relying on channel partners for your go to market execution than most probably your existing CRM and MAP solutions fall short. Our partnership with ZIFT is probably worth looking at.
8 burning questions about B2B intent data
What is intent data, how does intent data relate to privacy and how does intent data differ from Account Based Marketing? Read this article to find out.
Under the hood: Ask our chatbot to register you
How did we manage webinar registrations with a chatbot's help?
NL: Hoe kan data je helpen bij het bepalen van je ABM-Strategie?
Inzicht hebben in je data helpt je bij het opzetten van een goede ABM-strategie. Dit en meer key takeaways van het SiriusDecisions Forum in Parijs lees je in het artikel.
Why spend half day with a room full of ABM leaders talking about data?
Last week Sirius Decisions took the initiative to organise an awesome series of events around Europe, focusing on data strategy specifically for ABM.
MarTech up-selling & Buyer-upsetting
Sales and Marketing technology is a great thing and we love its productivity enabling quality. The larger MAP's have been acquired by large companies. Is this diluting the original revenue enablement?
What is Predictive Content Personalisation and how does it work?
Companies like Netflix and Amazon are prominent examples that have proven content personalisation is important for your strategy, but how does it work? Learn here.
About the importance of being a trusted advisor in B2B Marketing Technology
WOM: Word of mouth is the principle way people buy today. "Customer first" obsession. Customer delight
Inspiration from Drifts' HyperGrowth 2019
Read about our first hand experience from Drift's conference in London.
Marketo Email Editor 1.0 soon to be discontinued
On the June 18 of this year Marketo will be discontinuing their Email Editor Version 1.0. All emails created or edited after June 18 will be converted to the 'new' version 2.0. Are you prepared?
iJS London 2019 - a developers’ tale
It was my first professional conference. And honestly, I didn’t know what to expect. I went in thinking I’d get bombarded with technical explanations left and right. But nothing could have been furth
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