We got a 22% conversion rate on average in just 2 months

B2B branding is now mission-critical. Modern buyers expect trust, emotion, and authenticity - long before sales engage. Strong B2B brand and reputation shape perception and drive growth.

In this report, we explore the Dutch and Belgian B2B Buying Experiences through a cultural lens and analyze what 6sense’s data suggests about European buying behavior.

Since 2023, LeadFabric and 6sense have partnered to enhance B2B strategies through research on buyer behavior. Stay tuned for insights on cultural nuances in Belgium and the Netherlands.

Explore strategies for B2B resilience during economic challenges, focusing on retention, loyalty, and actionable tactics to drive growth and stability.

Discover how the North Star concept can guide your customer experience strategy. Learn to define, measure, and adapt your approach to boost satisfaction, loyalty, and business growth in a dynamic mark

Discover how addressing seller blind spots with customer feedback can boost your CX, enhance salespeople training, and ultimately drive sales success.

The path to purchase in the B2B world is rarely straightforward. Understanding the complexities of B2B buyer journeys is crucial for successfully navigating the B2B marketing and sales landscape.

In this blog post, we’ll explore both key and less obvious topics that are shaping the B2B digital marketing scene you can tap into for your next campaign.

Explore how to make your B2B ads resonate more by using personas and the buyer journey.

Pardot's seamless integration with Salesforce enhances lead generation. Maximize its potential with three steps: thorough onboarding, aligning marketing with sales, and continuous optimisation.

Explore how Buyer Insights can enhance your marketing and sales strategy.

Explore how businesses can utilize marketing use cases to drive success.

2023年，我們公司積極推動企業數位轉型，以應對快速變化的市場環境。在這個數位轉型的過程中，B2B 行銷與銷售扮演著至關重要的角色。您是否曾經感到在這個逐漸數位化的時代中，如何有效地推動B2B行銷並實現銷售目標成為了一項挑戰？

LeadFabric 是領先的行銷科技服務提供商和數位諮詢公司，在北美地區以外成為首家達到 Drift 白金合作夥伴身份的公司。升級的合作夥伴地位將為 LeadFabric 開啟新的機會，將其服務和解決方案擴展到歐洲，幫助客戶在這個平台上取得更多成功。