Most Recent Articles
In light of the new Apple features that let users control and watch the use of their data, we took a deep dive into these apple features to figure out what this means for us digital marketers.
Comprendre ses acheteurs et leurs processus décisionnels est essentiel pour développer une stratégie marketing B2B.
With the goal of striking the balance between centralization and localization, Trend Micro teamed up with LeadFabric to execute a suite of localized digital campaign services.
Introduction aux ICPs, Buyer Personas et Buyer Journeys pour les organisations B2B
Contrairement à ce qu'on pourrait penser, tout prospect n'est pas forcément bon prospect. Lisez notre eBook interactif pour en apprendre davantage sur les ICPs, buer personas et buyer journeys.
新規顧客と既存顧客のB2Bマーケティング戦略
好奇心のギャップ、つまりバイヤーと顧客が知っていることと知りたいことの間の距離は、動く目標です。それは時間の静的な場所ではありません。すべての相互作用で、人々は、前向きか後ろ向きか、ポジティブかネガティブかにかかわらず、文脈と理解を変える何かを学びます。
針對新客戶以及原有客戶的企業對企業的培育計畫
好奇心的差距—你的買家和客戶知道和想知道東西之間的距離是一個移動的目標。它不是一個靜止的時間地點。在每次互動中，人們學到的東西會改變他們的背景和理解，無論是向前還是向後，無論是積極的還是消極的。
ABMonday
ABM, or account-based marketing, may be the best B2B marketing solution after third-party cookies are phased out. Account selection, avoiding ABM pitfalls and choosing the right technology are key.
ABMonday
Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.
ABMonday
An in-depth explanation on what cookies are, why third-party cookies are being phased out, and how digital marketers can adapt to this major change.
Testimonial – Irdeto's new approach to B2B marketing
Read how Irdeto successfully implements a buyer-centric strategy, powered by marketing automation, with the help of LeadFabric.
In samenwerking met LeadFabric past Telenet marketing automation, conversational marketing en content automation toe om zijn B2B-marketingstrategie te verbeteren.
Suite à la participation de LeadFabric à l'évènement RIM en France, voici quelques chiffres clés et constats sur la leadgen en ventes et marketing B2B.
