Most Recent Articles
The hidden treasure trove in B2B marketing
According to research contact data decays by a whopping 30%! every year. The solution to this challenges is within reach.
My first 90 days at LeadFabric
As this is my first time in the Netherlands, I wanted to join a company that has the “international” vibe and has the “employee-first” approach. Luckily, LeadFabric was one of the companies that I tho
De onontgonnen schatkamer van elke B2B marketer
Volgens onderzoek van Informatica veroudert ongeveer 30% van uw database elk jaar. 30%! Dat is best veel.
Take Marketo Engage programs to the next level with custom program fields
It is now possible to save persistent data on program member level with custom program fields. Read about what they are and why you should use them.
Best practices for database hygiene
Dirty data results in productivity and revenue loss, while increasing reputation and operating risks. That’s why it is so important to keep your enterprise data clean.
Newsletter December 2019
During the 12 years of our existence we have come across several MarTech solutions. But never did we work with a solution that was able to generate ROI as quickly as Drift...
Newsletter February 2020
Technology can help us accomplish great things. But as I wrote in our previous editorial, “The increasingly human face of martech”, there is a risk we let the pendulum swing too far.
Newsletter January 2020
During the entire past decade we have been beating the drum on how marketing technology can seriously contribute to improving your revenue streams and growth.
The human nature of ABM
Technology can help us accomplish great things. But there is a risk we let the pendulum swing too far. Great sales and marketing people can run certain activities much better than technology ever...
Cold is dead but calling isn't. Critical mass influence as a door opener.
Concept of "Critical Mass Influence". Do you know what does it take?
Roll out the red carpet for your VIPs
It’s award season and with the Oscar’s just around the corner, the film industry will be rolling out the red carpet and hosting exclusive after-show parties for the royalty of the film world.
De koper heeft alle macht
De koper vandaag heeft alle macht. Sinds het internet en Google is het sales proces helemaal gewijzigd.
We are one of the Top 12 conversational marketers in the world
Drift is thrilled to share the list of Drift’s Top 12 Conversational Marketing Partners.
Marketo Munchkin updates and how they will affect you
On February 21, 2019, Webkit announced in their ITP release update that they would cap all persistent client-side cookies. These are non-session cookies created via Javascript. The update limited...
ABM is a maturing discipline
An important indicator for this statement is the increasingly growing share of total marketing spending that ABM programmes are consuming.
The increasingly human face of MarTech in 2020
During the entire past decade we have been beating the drum on how marketing technology can seriously contribute to improving your revenue streams and growth...
LeadFabric is now Adobe Marketo Engage Specialized
LeadFabric is the first Adobe Solution Partner at the bronze level to be specialized in Adobe Marketo Engage for Europe
Sherlock Sales
People often ask me what I do for a living. When I say I am in business development it often creates confusion. It’s too generic, not specific enough.
Conversational ABM (Account Based Marketing)
Conversational ABM is an approach we, at LeadFabric believe will gain more traction in 2020. It’s not a gimmick, but a proven proven method for increasing engagement.
Chatbots: MarTech investments that work