Introducing The First MarTech Innovation Laboratory In EMEA, and perhaps the WORLD!

November 15, 2019 David Shell

Digital technologies are disrupting all size organizations, leaving managers scrambling to find the right tools to help organizations compete. Nowhere else is this more prevalent than in the customer experience domain, where we have seen an avalanche of new marketing technology tools in recent years.

Marketers are challenged by not only the rate of change occurring today but also struggle within their own organizations to secure budget and IT approvals to implement these new tools.

Marketing technology landscape 2019

That is why LeadFabric has created the Customer Experience Innovation Lab (CEIL). The purpose of the lab is to allow our customers to try out new tools BEFORE they have to buy them. By connecting these tools within our cloud environment, our customers are able to test integration issues, measure and ensure accurate data quality, as well as use results to showcase for their internal business cases.

The Lab not only includes the major marketing automation tools, like Eloqua and Marketo, but also provides our clients with real-time access to:

  • Multiple Customer Data Platforms (CDPs)
  • Intent Data Providers
  • Demand-side Platforms (DSPs) for advertising
  • Conversational Marketing tools like chatbots
  • Content Marketing Platforms
  • Sales Enablement Tools
  • Personalization Engines
  • And more…

For more information on access to the LAB, please contact:


About the Author

David Shell

Global Technology Marketing Leader with cross-sector experience in Technology, Telecommunications, Travel, FinTech, and Management Consulting. Purpose-driven, life-long learner, and international explorer. Focus on what’s behind the technology – namely the people and processes -- required to bring about true digital transformation. Supervisory Board Member and founder of startups, speaker and guest lecturer at industry/academic events, active in local digital communities.

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