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Diving into digital transformation can be scary. But if businesses want to stay relevant, they need to do it. Learn what advice Scott has to give to leaders who may be afraid to take the plunge.

What is Integrate, where does it fit into the larger events and marketing puzzle, and how does the company add value to both businesses and buyers?

When asked what he thinks are the biggest opportunities within the events space, Scott dives into four core ideas; what marketers seem to be getting right; and where we need to be doing better.

It's a no-brainer: Tech and COVID-19 have changed the world. And zooming in on the events industry, Scott points out two main ways that marketers are being called to change (if they aim to succeed).

In part 1 of 5 of our video series with Scott Vaughan, Scott shares with us exactly how he thinks buyers and audiences have changed, and the three main things they will continue to demand and adopt.

LeadFabric consultant Kyra Albano interviews Scott Vaughan (Chief Growth Officer at Integrate) across a five-part video series about the current and future state of event marketing.