Events with Scott Vaughan (2/5): How has the marketer's world has changed?

Part 2: How has the marketer's world changed?

 

B2B marketers have their work cut out for them.

According to Gartner (2020), “When B2B buyers compare suppliers, the amount of time spent with any one sales rep may on be 5%-6%.”

As established earlier on, buyers can do their pre-purchase homework incredibly well, and this makes them far less inclined to talk to sales representatives. Considering this context and zooming in on the events industry, Scott points out two main ways that marketers have changed or have at least started to change their thinking.

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About the Author

Kyra Albano

Amsterdam-based MarTech consultant passionate about the optimisation of technology, cross-cultural communications, and business strategy towards a better future. When I’m not busy working I love to to surf, write, and explore all sorts of new places!

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Events with Scott Vaughan (3/5): What the opportunities are within the events space?
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Events with Scott Vaughan (1/5): How have buyers and audiences changed?
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