Events with Scott Vaughan (1/5): How have buyers and audiences changed?

Part 1: How have buyers and audiences changed?

 

How do you bring together the buyer’s journey and the account’s journey digitally and where will events connect into that?

The world has gone digital. And with the ability to stay hyper-informed across multiple channels when making purchasing decisions, buyers are in control

They are constantly giving marketers all sorts of signals about what they need and want. And this means that if businesses want to succeed, they have to adapt to the buyers’ enhanced ‘power’ and expectations. 

In this section, Scott shares with us exactly how he thinks buyers and audiences have changed, and the three main things they will continue to demand and adopt

WATCH MORE

About the Author

Kyra Albano

Amsterdam-based MarTech consultant passionate about the optimisation of technology, cross-cultural communications, and business strategy towards a better future. When I’m not busy working I love to to surf, write, and explore all sorts of new places!

Follow on Linkedin Visit Website More Content by Kyra Albano
Previous Article
Events with Scott Vaughan (2/5): How has the marketer's world has changed?
Events with Scott Vaughan (2/5): How has the marketer's world has changed?

It's a no-brainer: Tech and COVID-19 have changed the world. And zooming in on the events industry, Scott p...

Next Article
Events with Scott Vaughan (0/5): An Introduction
Events with Scott Vaughan (0/5): An Introduction

LeadFabric consultant Kyra Albano interviews Scott Vaughan (Chief Growth Officer at Integrate) across a fiv...