Part 3: What are the key opportunities that lie ahead in the world of events?
When asked what he thinks are the biggest opportunities within the events space, Scott dives into four core ideas: Modernization, Data Connection, Storytelling, and Multi-Channel Communication.
And on top of that, what does our veteran CMO and current CGO (Chief Growth Officer) believe marketers are getting right now, and where could we do better?
- Intro: An Interview with Scott Vaughan
- Part 1: How have buyers and audiences have changed?
- Part 2: How has the marketer's world has changed?
- Part 3: What are the biggest opportunities within the event marketing world?
- Part 4: Where does Integrate fit in and how does it add unique value to both buyers and businesses?
- Part 5: What advice does Scott have for B2B leaders to thrive in our ever-changing digital-first world?